EP166 Interview With Mark & Simon From Elinchrom UK

I sit down with Mark Cheatham and Simon Burfoot from Elinchrom UK to talk about the two words that matter most when you work with light: accuracy and consistency. We dig into flash vs. continuous, shaping light (not just adding it), why reliable gear shortens your workflow, and Elinchrom’s new LED 100 C—including evenly filling big softboxes and that handy internal battery. We also wander into AI: threats, tools, and why authenticity still carries the highest value.

 

Links:

• Elinchrom UK store/info: https://elinchrom.co.uk/

• LED 100 C product page: https://elinchrom.co.uk/elinchrom-led-100-c

• Rotalux Deep Octa / strips: https://elinchrom.co.uk/elinchrom-rotalux-deep-octabox-100cm-softbox/

• My workshop dates: https://masteringportraitphotography.com/workshops-and-mentoring/

Transcript:

Paul: as quite a lot of, you know, I've had a love affair with Elinchrom Lighting for the past 20 something years. In fact, I'm sitting with one of the original secondhand lights I bought from the Flash Center 21 years ago in London.

And on top of that, you couldn't ask for a nicer set of guys in the UK to deal with. So I'm sitting here about to talk to Simon and Mark from Elinchrom uk.

I'm Paul and this is the Mastering Portrait Photography podcast.

Paul: So before we get any further, tell me a little bit about who you are, each of you and the team from Elinchrom UK

Mark: After you, Simon.

Simon: Thank you very much, mark.

Mark: That's fine.

Simon: I'm, Simon Burfoot. I have, been in the industry now for longer than I care to think.

35 years almost to the, to the day.

Always been in the industry even before I left school because my father was a photographer and a lighting tutor, working for various manufacturers I was always into photography, and when he started the whole lighting journey. I got on it with him, and was learning from a very young age.

Did my first wedding at 16 years old. Had a Saturday job which turned into a full-time job in a retail camera shop. By the time I was 18, I was managing my own camera shop, in a little town in the Cotswolds called Cirencester. My dad always told me that to be a photographic rep in the industry, you needed to see it from all angles, to get the experience.

So I ended up, working in retail, moving over to a framing company. Finishing off in a prolab, hand printing, wedding photographers pictures, processing E6 and C41, hand correcting big prints for framing for, for customers, which was really interesting and I really enjoyed it. And then ended up working for a company called Leeds Photo Visual, I was a Southwest sales guy for them.

Then I moved to KJP before it became, what we know now as Wex, and got all of the customers back that I'd stolen for them for Leeds. And then really sort of started my career progressing through, and then started to work with Elinchrom, on the lighting side. Used Elinchrom way before I started working with them.

I like you a bit of a love affair. I'd used lots of different lights and, just loved the quality of the light that the Elinchrom system produced. And that's down to a number of factors that I could bore you with, but it's the quality of the gear, the consistency in terms of color, and exposure.

Shooting film was very important to have that consistency because we didn't have Photoshop to help us out afterwards. It was a learning journey, but I, I hit my goal after being a wedding photographer and a portrait photographer in my spare time, working towards getting out on the road, meeting people and being involved in the industry, which I love.

And I think it's something that I'm scared of leaving 'cause I dunno anything else. It's a wonderful industry. It has its quirks, its, downfalls at points, but actually it's a really good group of people and everyone kind of, gets on and we all love working with each other.

So we're friends rather than colleagues.

Paul: I hesitate to ask, given the length of that answer, to cut

Simon: You did ask.

Mark: I know.

Paul: a short story

Mark: was wondering if I was gonna get a go.

Paul: I was waiting to get to end into the podcast and I was about to sign off.

Mark: So, hi Mark Cheatham, sales director for Elinchrom uk this is where it gets a little bit scary because me and Simon have probably known each other for 10 years, yet our journeys in the industry are remarkably similar.

I went to college, did photography, left college, went to work at commercial photographers and hand printers. I was a hand printer, mainly black and white, anything from six by four to eight foot by four foot panels, which are horrible when you're deving in a dish. But we did it.

Paul: To the generation now, deving in a dish doesn't mean anything.

Simon: No, it doesn't.

Mark: And, and when you're doing a eight foot by four foot print and you've got it, you're wearing most of the chemistry. You went home stinking every night. I was working in retail. As a Saturday lad and then got promoted from the Saturday lad to the manager and went to run a camera shop in a little town in the Lake District called Kendall.

I stayed there for nine years. I left there,

went on the road working for a brand called Olympus, where I did 10 years, I moved to Pentax, which became Rico Pentax. I did 10 years there. I've been in the industry all my life. Like Simon, I love the industry.

I did go out the industry for 18 months where I went into the wonderful world of high end commercial vr, selling to blue light military, that sort of thing. And then came back. One of the, original members of Elinchrom uk. I don't do as much photography as Simon I take photos every day, probably too many looking at my Apple storage. I do shoot and I like shooting now and again, but I'm not a constant shooter like you guys i'm not a professional shooter, but when you spent 30 odd years in the industry, and part of that, I basically run the, the medium format business for Pentax. So 645D, 645Z.

Yeah, it was a great time. I love the industry and, everything about it. So, yeah, that's it

Paul: Obviously both of you at some point put your heads together and decided Elinchrom UK was the future. What triggered that and

why do you think gimme your sales pitch for Elinchrom for a moment and then we can discuss the various merits.

Simon: The sales pitch for Elinchrom is fairly straightforward. It's a nice, affordable system that does exactly what most photographers would like. We sell a lot of our modifiers, so soft boxes and things like that to other users, of Prophoto, Broncolor. Anybody else? Because actually the quality of the light that comes out the front of our diffusion material and our specular surfaces on the soft boxes is, is a lot, lot more superior than, than most.

A lot more superior. A lot more

Mark: A lot more superior.

Paul: more superior.

Simon: I'm trying to

Paul: Superior.

Simon: It's superior. And I think Paul, you'll agree,

Paul: it's a lot more,

Simon: You've used different manufacturers over the years and, I think the quality of light speaks for itself.

As a photographer I want consistency. Beautiful light and the effects that the Elinchrom system gives me, I've tried other soft boxes. If you want a big contrasty, not so kind light, then use a cheaper soft box.

If I've got a big tattoo guy full of piercings you're gonna put some contrasty light to create some ambience. Maybe the system for that isn't good enough, but for your standard portrait photographer in a studio, I don't think you can beat the light.

Mark: I think the two key words for Elinchrom products are accuracy and consistency. And that's what, as a portrait photographer, you should be striving for, you don't want your equipment to lengthen your workflow or make your job harder in post-production.

If you're using Elinchrom lights with Elinchrom soft boxes or Elinchrom modifiers, you know that you're gonna get accuracy and consistency. Which generally makes your job easier.

Paul: I think there's a bit that neither of you, I don't think you've quite covered, and it's the bit of the puzzle that makes you want to use whatever is the tool of your trade.

I mean, I worked with musicians, I grew up around orchestras. Watching people who utterly adore the instrument that's in their hand. It makes 'em wanna play it. If you own the instrument that you love to play, whether it's a drum kit a trumpet a violin or a piano, you will play it and get the very best out of your talent with it.

It's just a joy to pick it up and use it for all the little tiny things I think it's the bit you've missed in your descriptions of it is the utter passion that people that use it have for it.

Mark: I think one of the things I learned from my time in retail, which was obviously going back, a long way, even before digital cameras One of the things I learned from retail, I was in retail long before digital cameras, retail was a busier time.

People would come and genuinely ask for advice. So yes, someone would come in and what's the best camera for this? Or what's the best camera for that? Honestly there is still no answer to that. All the kit was good then all the kit is good now. You might get four or five different SLRs out.

And the one they'd pick at the end was the one that they felt most comfortable with and had the best connection with. When you are using something every day, every other day, however it might be, it becomes part of you. I'm a F1 fan, if you love the world of F1, you know that an F1 car, the driver doesn't sit in an F1 car, they become part of the F1 car.

When you are using the same equipment day in, day out, you don't have to think about what button to press, what dial to to turn.

You do it.

And that, I think that's the difference between using something you genuinely love and get on with and using something because that's what you've got. And maybe that's a difference you genuinely love and get on with Elinchrom lights. So yes, they're given amazing output and I know there's, little things that you'd love to see improved on them, but that's not the light output.

Paul: But the thing is, I mean, I've never, I've never heard the F1 analogy, but it's not a bad one.

When you talk about these drivers and their cars and you are right, they're sort of symbiotic, so let's talk a little bit about why we use flash. So from the photographers listening who are just setting out, and that's an awful lot of our audience. I think broadly speaking, there are two roads or three roads, if you include available light if you're a portrait photographer.

So there's available light. There's continuous light, and then there's strobes flash or whatever you wanna call it. Of course, there's, hybrid modeling and all sorts of things, but those are broadly the three ways that you're gonna light your scene or your subject. Why flash? What is it about that instantaneous pulse of light from a xenon tube that so appealing to photographers?

Simon: I think there's a few reasons. The available light is lovely if you can control it, and by that I mean knowing how to use your camera, and control the ambient light. My experience of using available light, if you do it wrong, it can be quite flat and uninteresting.

If you've got a bright, hot, sunny day, it can be harder to control than if it's a nice overcast day. But then the overcast day will provide you with some nice soft, flat lighting. Continuous light is obviously got its uses and there's a lot of people out there using it because what they see is what they get.

The way I look at continuous light is you are adding to the ambient light, adding more daylight to the daylight you've already got, which isn't a problem, but you need to control that light onto the subject to make the subject look more interesting. So a no shadow, a chin shadow to show that that subject is three dimensional.

There are very big limitations with LED because generally it's very unshapable. By that I mean the light is a very linear light. Light travels in straight lines anyway, but with a flash, we can shape the light, and that's why there's different shapes and sizes of modifiers, but it's very difficult to shape correctly -an LED array, the flash for me, gives me creativity. So with my flash, I get a sharper image to start with. I can put the shadows and the light exactly where I want and use the edge of a massive soft box, rather than the center if I'm using a flash gun or a constant light. It allows me to choose how much or how little contrast I put through that light, to create different dynamics in the image.

It allows me to be more creative. I can kill the ambient light with flash rather than adding to it. I can change how much ambient I bring into my flash exposure.

I've got a lot more control, and I'm not talking about TTL, I'm talking about full manual control of using the modifier, the flash, and me telling the camera what I want it to do, rather than the camera telling me what it thinks is right.

Which generally 99% of the time is wrong. It's given me a beautiful, average exposure, but if I wanted to kill the sun behind the subject, well it's not gonna do that. It's gonna give me an average of everything. Whereas Flash will just give me that extra opportunity to be a lot more creative and have a lot more control over my picture.

I've got quite a big saying in my workshops. I think a decent flash image is an image where it looks like flash wasn't used. As a flash photographer, Paul, I expect you probably agree with me, anyone can take a flash image. The control of light is important because anybody can light an image, but to light the subject within the image and control the environmental constraints, is the key to it and the most technical part of it.

Mark: You've got to take your camera off P for professional to do that. You've got to turn it off p for professional and get it in manual mode. And that gives you the control

Paul: Well, you say that,

We have to at some point. Address the fact that AI is not just coming, it's sitting here in

our studios all the time, and we are only a heartbeat away from P for professional, meaning AI analyzed and creating magic.

I don't doubt for a minute. I mean, right now you're right, but not

Mark: Well, at some point it will be integrated into the camera

Paul: Of course it will.

Mark: If you use an iPhone or any other phone, you know, we are using AI as phone photographers, your snapshots. You take your kids, your dogs, whatever they are highly modified images.

Paul: Yeah. But in a lot of the modern cameras, there's AI behind the scenes, for instance, on the focusing

Mark: Yeah.

Paul: While we've, we are on that, we were on that thread.

Let's put us back on that thread for a second. What's coming down the line

with, all lighting and camera craft with ai. What are you guys seeing that maybe we're not

Simon: in terms of flash technology or light technology?

Paul: Alright. I mean, so I mean there's, I guess there's two angles, isn't there?

What are the lights gonna do that use ai? What are the controllers gonna do, that uses ai, but more importantly, how will it hold its own in a world where I can hit a button and say, I want rebrand lighting on that face. I can do that today.

Mark: Yeah.

Simon: I'm not sure the lighting industry is anywhere near producing anything that is gonna give what a piece of software can give, because there's a lot more factors involved. There's what size light it is, what position that light is in, how high that light is, how low that light is.

And I think the software we've all heard and played with Evoto we were talking about earlier, I was very skeptical and dubious about it to start with as everybody would be. I'm a Photoshop Lightroom user, have been for, many years. And I did some editing, in EEvoto with my five free credits to start with, three edits in, I bought some credits because I thought, actually this is very, very good.

I'll never use it for lighting i'd like to think I can get that right myself. However, if somebody gives you a, a very flat image of a family outside and say, well, could you make this better for me? Well, guess what? I can do whatever you like to it. Is it gonna attack the photographer that's trying to earn a living?

I think there's always a need for people to take real photographs and family photographs. I think as photographers, we need to embrace it as an aid to speed up our workflow. I don't think it will fully take over the art of photography because it's a different thing.

It's not your work. It's a computer generated AI piece of work in my head. Therefore, who's responsible for that image? Who owns the copyright to that image? We deal with photographers all the time who literally point a camera, take a picture and spend three hours editing it and tell everyone that,

look at this. The software's really good and it's made you look good. I think AI is capable of doing that to an extent. In five years time, we'll look back at Evoto today and what it's producing and we'll think cracky. That was awful. It's like when you watch a high definition movie from the late 1990s, you look at it and it was amazing at the time, but you look at it now and you think, crikey, look at the quality of it.

I dunno if we're that far ahead where we won't get to that point. The quality is there. I mean, how much better can you go than 4K, eight K minus, all that kind of stuff. I'm unsure, but I don't think the AI side of it. Is applicable to flash at this moment in time? I don't know.

Mark: I think you're right.

To look at the whole, photography in general. If you are a social photographer, family photographer, whatever it might be, you are genuinely capturing that moment in time that can't be replaced.

If you are a product photographer, that's a different matter. I think there's more of a threat.

I think I might be right in saying.

I was looking, I think I saw it on, LinkedIn. There is a fashion brand in the UK at the moment that their entire catalog of clothing has been shot without models.

When you look at it on the website, there's models in it. They shoot the clothing on mannequins and then everything else is AI generated they've been developing their own AI platform now for a number of years. Does the person care Who's buying a dress for 30 quid?

Probably not, but if you are photographing somebody's wedding, graduation, some, you know, a genuine moment in someone's life, I think it'd be really wrong to use any sort of AI other than a little bit of post-production, which we know is now quite standard for many people in the industry.

Paul: Yeah, the curiosity for me is I suspect as an industry,

Guess just released a full AI model advert in, Vogue. Declared as AI generated an ai agency created it. Everything about it is ai. There's no real photography involved except in the learning side of it.

And that's a logical extension of the fact we've been Photoshopping to such a degree that the end product no longer related to the input. And we've been doing that 25 years. I started on Photoshop version one, whatever that was, 30 years More than 33.

So we've kind of worked our way into a corner where the only way out of it is to continue.

There's no backtracking now.

Mark: Yeah.

Paul: I think the damage to the industry though, or the worry for the industry, I think you're both right. I think if you can feel it, touch it, be there, there will always be that importance. In fact, the provenance of authenticity. Is the high value ticket item now,

Simon: Mm-hmm.

Paul: because you, everything else is synthetic, you can trust nothing. We are literally probably months away from 90% of social media being generated by ai. AI is both the consumer and the generator of almost everything online

Mark: Absolutely.

Paul: Goodness knows where we go. You certainly can't trust anything you read. You can't trust anything you see, so authenticity, face-to-face will become, I think a high value item.

Yeah.

Mark: Yeah.

Paul: I think one problem for us as an industry in terms of what the damage might be is that all those people that photograph nameless products or create books, you know, use photography and then compositing for, let's say a novel that's gone, stock libraries that's gone because they're faceless.

Simon: Mm-hmm.

Paul: there doesn't have to be authentic. A designer can type in half a dozen keywords. Into an AI engine and get what he needs. If he doesn't get what he needs, he does it again. All of those photographers who currently own Kit are gonna look around with what do we do now?

And so for those of us who specialize in weddings and portraits and family events, our market stands every chance of being diluted, which has the knock on effect of all of us having to keep an eye on AI to stay ahead of all competitors, which has the next knock on effect, that we're all gonna lean into ai, which begs the question, what happens after Because that's what happened in the Photoshop world.

You know, I'm kind of, I mean, genuinely cur, and this will be a running theme on the podcast forever, is kind of prodding it and taking barometer readings as to where are we going?

Mark: Yeah. I mean, who's more at threat at the moment from this technology?

Is it the photographer or is it the retouch? You know, we do forget that there are retouchers That is their, they're not photographers.

Paul: I don't forget. They email me 3, 4, 5 times a day.

Mark: a

Simon: day,

Mark: You know, a highly skilled retouch isn't cheap. They've honed their craft for many years using whatever software product they prefer to use.

I think they're the ones at risk now more so than the photographer. And I think we sort of lose sight of that. Looking at it from a photographer's point of view, there is a whole industry behind photography that actually is being affected more so than you guys at the moment.

Simon: Mm-hmm.

Paul: Yeah, I think there's truth in that, but. It's not really important. Of course, it's really important to all of those people, but this is the digital revolution that we went through as film photographers, and probably what the Daguerreotype generators went through when Fox Tolbert invented the first transfer.

Negative. You know, they are, there are always these epochs in our industry and it wipes out entire skillset.

You know, I mean, when we went to digital before then, like you, I could dev in a tank.

Yeah. You know, and really liked it. I like I see, I suspect I just like the solitude,

Mark: the dark,

Paul: red light in the dark

Mark: yeah.

Paul: Nobody will come in.

Not now. Go away. Yeah. All that kind of stuff. But of course those skills have gone, has as, have access to the equipment.

I think we're there again, this feels like to me a huge transition in the industry and for those who want to keep up, AI is the keeping up whether you like it or not.

Mark: Yeah. And if you don't like it, we've seen it, we're in the middle of a massive resurgence in film photography,

which is great for the industry, great for the retail industry, great for the film manufacturers, chemical manufacturers, everything.

You know, simon, myself, you, you, we, we, our earliest photography, whether we were shooting with flash, natural light, we were film shooters and that planes back.

And what digital did, from a camera point of view, is make it easier and more accessible for less skilled people.

But it's true. You know, if you shot with a digital camera now that's got a dynamic range of 15 stops, you actually don't even need to have your exposure, that accurate Go and shoot with a slide film that's got dynamic range of less than one stop and see how good you are.

It has made it easier. The technology, it will always make it. Easier, but it opens up new doors, it opens up new avenues to skilled people as well as unskilled people. If you want, I'm using the word unskilled again, I'm not being, a blanket phrase, but it's true. You can pick up a digital camera now and get results that same person shooting with a slide film 20 years ago would not get add software to that post-production, everything else.

It's an industry that we've seen so many changes in over the 30 odd years that we've been in it,

Simon: been

Mark: continue

Simon: at times. It exciting

Mark: The dawn of digital photography to the masses. was amazing.

I was working for Olympus at the time when digital really took off and for Olympus it was amazing. They made some amazing products. We did quite well out of it and people started enjoying photography that maybe hadn't enjoyed photography before.

You know, people might laugh at, you know, you, you, you're at a wedding, you're shooting a really nice wedding pool and there's always a couple of guests there which have got equipment as good as yours. Better, better than yours. Yeah. Got

Simon: jobs and they can afford it.

Mark: They've got proper jobs. Their pitches aren't going to be as good as yours.

They're the ones laughing at everyone shooting on their phone because they've spent six grand on their new. Camera. But if shooting on a phone gets people into photography and then next year they buy a camera and two years later they upgrade their camera and it gets them into the hobby of photography?

That's great for everyone. Hobbyists are as essential, as professional photographers to the industry. In fact, to keep the manufacturers going, probably more so

Simon: the hobbyists are a massive part. Even if they go out and spend six or seven or 8,000 pounds on a camera because they think it's gonna make them a better photographer. Who knows in two years time with the AI side, maybe it will. That old saying, Hey Mr, that's a nice camera.

I bet it takes great pictures, may become true. We have people on the lighting courses, the workshops we run, the people I train and they're asking me, okay, what sessions are we gonna use? And I'm saying, okay, well we're gonna be a hundred ISO at 125th, F 5.6. Okay, well if I point my camera at the subject, it's telling me, yeah, but you need to put it onto manual.

And you see the color drain out their faces. You've got a 6,000 pound camera and you've never taken it off 'P'.

Mark: True story.

Simon: And we see this all the time. It's like the whole TTL strobe manual flash system. The camera's telling you what it wants to show you, but that maybe is not what you want.

There are people out there that will spend a fortune on equipment but actually you could take just as good a picture with a much smaller, cheaper device with an nice bit of glass on the front if you know what you're doing. And that goes back to what Mark was saying about shooting film and slide film and digital today.

Paul: I, mean, you know, I don't want this to be an echo chamber, and so what I am really interested in though, is the way that AI will change what flash photography does.

I'm curious as to where we are headed in that, specific vertical. How is AI going to help and influence our ability to create great lip photography using flash?

Mark: I think,

Paul: I love the fact the two guys side and looked at each other.

Mark: I,

Simon: it's a difficult question to answer.

Mark: physical light,

Simon: is a difficult question to answer because if you're

Mark: talking about the physical delivery of light.

Simon: Not gonna change.

Mark: Now,

The only thing I can even compare it to, if you think about how the light is delivered, is what's the nearest thing?

What's gotta change? Modern headlamps on cars, going back to cars again, you know, a modern car are using these LED arrays and they will switch on and switch off different LEDs depending on the conditions in front of them. Anti dazzle, all this sort of stuff. You know, the modern expensive headlamp is an amazing technical piece of kit.

It's not just one ball, but it's hundreds in some cases of little arrays. Will that come into flash? I don't know. Will you just be able to put a soft box in front of someone and it will shape the light in the future using a massive array. Right? I dunno it,

Simon: there's been many companies tested these arrays, in terms of LED Flash,

And I think to be honest, that's probably the nearest it's gonna get to an AI point of view is this LED Flash.

Now there's an argument to say, what is flash if I walk into a living room and flick the light on, on off really quickly, is that a flash?

Mark: No, that's a folock in

Paul: me

Mark: turn, big lights off.

Paul: Yeah.

Mark: So

Simon: it,

you, you might be able to get these arrays to flush on and off. But LED technology, in terms of how it works, it's quite slow.

It's a diode, it takes a while for it to get to its correct brightness and it takes a while for it to turn off. To try and get an LED. To work as a flash. It, it's not an explosion in a gas field tube. It's a a, a lighter emitting diode that is, is coming on and turning off again. Will AI help that? Due to the nature of its design, I don't think it can.

Mark: Me and s aren't invented an AI flash anytime soon by the looks of, we're

Simon: it's very secret.

Mark: We're just putting everyone off Paul,

Simon: It's alright.

Mark: just so they don't think

Simon: Yeah,

Mark: Oh, it's gonna be too much hard work and we'll sort it.

Paul: It's definitely coming.

I don't doubt for a minute that this is all coming because there's no one not looking at anything

Simon: that makes perfect sense.

Paul: Right now there's an explosion of invention because everybody's trying to find an angle on everything.

Simon: Mm-hmm.

Paul: The guys I feel the most for are the guys who spent millions, , on these big LED film backdrop walls.

Simon: Yep.

Mark: So you can

Paul: a car onto a flight sim, rack, and then film the whole lot in front of an LED wall. Well, it was great. And there was a market for people filming those backdrops, and now of course that's all AI generated in the LED, but that's only today's technology.

Tomorrow's is, you don't need the LED wall.

That's here today. VEO3 and Flow already, I mean, I had to play with one the other day for one of our lighting diagrams and it animated the whole thing. Absolute genius.

Simon: Mm-hmm.

Paul: I still generated the original diagram.

Mark: Yeah,

Paul: Yeah, that's useful. There's some skill in there still for now, but, you gotta face the music that anything that isn't, I can touch it and prod it. AI's gonna do it.

Mark: Absolutely. If you've ever seen the series Mandalorian go and watch the making of the Mandalorian and they are using those big LED walls, that is their backdrop.

Yeah. And it's amazing how fast they shift from, you know, they can, they don't need to build a set. Yeah. They shift from scene to scene.

Paul: Well, aI is now building the scenes. But tomorrow they won't need the LED wall. 'cause AI will put it in behind the actors.

Mark: Yeah. Say after

Paul: that you won't need the actors because they're being forced to sign away the rights so that AI can be used. And even those that are standing their ground and saying no, well, the actors saying Yes. Are the ones being hired.

You know, in the end, AI is gonna touch all of it. And so I mean, it's things like, imagine walking into a studio. Let's ignore the LED thing for a minute, by the way, that's a temporary argument,

Simon: I know you're talking about.

Paul: about today's,

Simon: You're about the.

Mark: days

Paul: LEDs,

Simon: we're in, We're in very, very interesting times and. I'm excited for the future. I'm excited for the new generation of photographers that are coming in to see how they work with what happens.

We've gone from fully analog to me selling IMACON drum scanners that were digitizing negatives and all the five four sheet almost a shoot of properties for an estate agent were all digitized on an hassle blood scanner. And then the digital camera comes out and you start using it. It was a Kodak camera, I think the first SLRI used,

Paul: Yeah.

Simon: and you get the results back and you think, oh my God, it looks like it's come out of a practica MTL five B.

Mark: But

Simon: then suddenly

the technology just changes and changes and changes and suddenly it's running away with itself and where we are today. I mean, I, I didn't like digital to start with. It was too. It was too digital.

It was too sharp. It didn't have the feel of film, but do you know what?

We get used to it and the files that my digital mirrorless camera provide now and my Fuji GFX medium format are absolutely stunning. But the first thing I do is turn the sharpness down because they are generally over sharp. For a lovely, beautifully lit portrait or whatever that anybody takes, it just needs knocking back a bit.

We were speaking about this earlier,

I did some comparison edits from what I'd done manually in Photoshop to the Evoto. Do you know what the pre-selected edits are? Great. If you not the slider back from 10 to about six, you're there or thereabouts?

More is not always good.

Mark: I think when it comes to imagery in our daily lives,

the one thing that drives what we expect to see is TV and most people's TVs, everything's turned up to a hundred.

The color, the contrast, that was a bit of a shock originally from the film to digital, crossover. Everything went from being relatively natural to way over the top

Just getting back to AI and how it's gonna affect people like you and people that we work with day to day.

I don't think we should be worried about that. We should be worried about the images we see on the news, not what we're seeing, hanging on people's walls and how they're gonna be affected by ai.

That generally does affect everyone's daily life.

Paul: Yeah,

Mark: Yeah. But what

Paul: people now ask me, for instance, I've photographed a couple head shots yesterday, and the one person had not ironed her blouse.

And her first question was, can we sort that out in post? So this is the knock on effect people are becoming aware of what's possible.

What's that? Nothing.

Know, and the, the smooth clothing button in Evoto will get me quite a long way down that road and saves somebody picking up an eye and randomly, it's not me, it's now actually more work for me 'cause I shouldn't have to do it.

But, you know, this

is my point about the knock on effect. Our worlds are different. So I didn't really intend this to be just a great sort of circular conversation about AI cars and, future technology. It was more, I dunno, we ended up down there anyway.

Simon: We went down a rabbit hole.

Mark: A

Paul: rabbit hole.

Yeah

Mark: was quite an interesting one.

Simon: And I'm sorry if you've wasted your entire journey to work and we

Paul: Yeah.

Simon: Alright. It wasn't intended to be like that.

Paul: I think it's a debate that we need to be having and there needs to be more discussion about it. Certainly for anybody that has a voice in the industry and people are listening to it because right now it might be a toddler of a technology, but it's growing faster than people realize.

There is now a point in the written word online where AI is generating more than real people are generating, and AI is learning that. So AI is reading its own output. That's now beginning to happen in imagery and film and music.

Simon: Well,

even in Google results, you type in anything to a Google search bar. When it comes back to the results, the first section at the top is the AI generated version. And you know what, it's generally

Paul: Yep.

Simon: good and

Paul: turn off all the rest of it now. So it's only ai.

Simon: Not quite brave enough for that yet. No, not me.

Mark: In terms

Paul: of SEO for instance, you now need to tune it for large language models.

You need to be giving. Google the LLM information you want it to learn so that you become part of that section on a website. And it, you know, this is where we are and it's happening at such a speed, every day I am learning something new about something else that's arriving. And I think TV and film is probably slightly ahead of the photography industry

Mark: Yeah.

Paul: The pressures on the costs are so big,

Simon: Yes.

Paul: Whereas the cost differential, I'm predicting our costs will actually go up, not down.

Whereas in TV and film, the cost will come down dramatically.

Mark: Absolutely.

Simon: They are a horrifically high level anyway. That's

Paul: I'm not disputing that, but I watched a demo of some new stuff online recently and they had a talking head and they literally typed in relight that with a kiss light here, hairlight there, Rembrandt variation on the front.

And they did it off a flat picture and they can move the lights around as if you are moving lights. Yes. And that's there today. So that's coming our way too. And I still think the people who understand how to see light will have an advantage because you'll know when you've typed these words in that you've got it about right.

It doesn't change the fact that it's going to be increasingly synthetic.

The moment in the middle of it is real. We may well be asked to relight things, re clothe things that's already happening.

Simon: Yeah.

Paul: We get, can you just fill in my hairline? That's a fairly common one.

Just removing a mole. Or removing two inches round a waist. This, we've been doing that forever.

Simon: Mm-hmm.

Paul: And so now it'll be done with keyword generation rather than, photoshop necessarily.

Simon: I think you'll always have the people that embrace this, we can't ignore it as you rightly say.

It's not going away. It's gonna get bigger, it's gonna feature more in our lives.

I think there's gonna be three sets of people. It's gonna be the people like us generally on a daily basis. We're photographers or we're artists. We enjoy what we do. I enjoy correctly lighting somebody with the correct modifier

properties to match light quality to get the best look and feel and the ambience of that image. And I enjoy the process of putting that together and then seeing the end result afterwards. I suppose that makes me an artist in, in, in loose terms. I think, you know, as, as, as a photographer, we are artists.

You've then got another generation that are finding shortcuts. They're doing some of the job with their camera. They're making their image from an AI point of view. Does that make up an artist? I suppose it still does because they're creating their own art, but they have no interest 'cause they have no enjoyment in making that picture as good as it can be before you even hit the shutter. And then I think you've got other people, and us to an extent where you do what you need to do, you enjoy the process, you look at the images, and then you just finely tune it with a bit of AI or Photoshop retouching

so I think there are different sets of people that will use AI to their advantage or completely ignore it.

Mark: Yeah. I think you're right. And I think it comes down, I'm going to use another analogy here, you, you know, let's say you enjoy cooking. If you enjoy cooking, you're creating something. What's the alternative? You get a microwave meal.

Well, Paul

Simon: and Sarah do.

Mark: No.

Paul: Sarah does.

Simon: We can't afford waitress.

Mark: You might spend months creating your perfect risotto.

You've got it right.

You love it. Everyone else loves it. You share it around all your friends. Brilliant. Or you go to Waitrose, you buy one, put it three minutes in the microwave and it's done.

That's yer AI I Imagery, isn't it? It's a microwave meal.

Paul: There's a lot of microwave meals out there. And not that many people cook their own stuff and certainly not as many as used to. And there's a lesson.

Simon: Is,

Mark: but also,

Simon: things have become easier

Mark: there

Simon: you go.

Mark: I think what we also forget in the photographic industry and take the industry as a whole, and this is something I've experienced in the, in the working for manufacturers in that photography itself is, is a, is a huge hobby.

There's lots of hobbyist photographers, but there's actually more people that do photography as part of another hobby, birdwatching, aviation, all that sort of thing. Anything, you know, the photography isn't the hobby, it's the birds that are the hobby, but they take photographs of, it's the planes that are the hobby, but they take photographs.

They're the ones that actually keep the industry going and then they expand into other industries. They come on one of our workshops. You know, that's something that we're still and Simon still Absolutely. And yourself, educating photographers to do it right, to

practice using the gear the right way, but the theory of it and getting it right.

If anything that brings more people into wanting to learn to cook better,

Paul: you

Mark: have

more chefs rather than people using microwave meals. Education's just so important. And when it comes to lighting, I wasn't competent in using flash. I'm still not, but having sat through Simon's course and other people's courses now for hundreds of times, I can light a scene sometimes,

people

are still gonna be hungry for education.

I think some wills, some won't. If you wanna go and get that microwave risotto go and microwave u risotto. But there's always gonna be people that wanna learn how to do it properly, wanna learn from scratch, wanna learn the art of it.

Creators and in a creative industry, we've got to embrace those people and bring more people into it and ensure there's more people on that journey of learning and upskilling and trying to do it properly.

Um, and yes, if they use whatever technology at whatever stage in their journey, if they're getting enjoyment from it, what's it matter?

Paul: Excellent.

Mark: What a fine

Paul: concluding statement. If they got enjoyment outta it. Yeah. Whatever. Excellent. Thank you, Mark, for your summing up.

Simon: In conclusion,

Paul: did that just come out your nose?

What on earth.

Mark: What

Paul: what you can't see, dear Listener is the fact that Mark just spat his water everywhere, laughing at Si.

It's been an interesting podcast. Anyway, I'm gonna drag this back onto topic for fear of it dissolving into three blokes having a pint.

Mark: I think we should go for one.

Simon: I think,

Paul: I think we should know as well.

Having said that with this conversation, maybe not. I was gonna ask you a little bit about, 'cause we've talked about strobes and the beauty of strobes, but of course Elinchrom still is more than that, and you've just launched a new LED light, so I know you like Strobe Simon.

Now talk about the continuous light that also Elinchrom is producing.

Simon: We have launched the Elinchrom LED 100 C. Those familiar with our Elinchrom One and Three OCF camera Flash system. It's basically a smaller unit, but still uses the OCF adapter.

Elinchrom have put a lot of time into this. They've been looking at LED technology for many years, and I've been to the factory in Switzerland and seen different LED arrays being tested. The problem we had with LEDs is every single LED was different and put out a different color temperature.

We're now manufacturing LEDs in batches, where they can all be matched. They all come from the same serial number batch. And the different colors of LED as well, 15 years ago, blue LEDs weren't even possible. You couldn't make a blue LED every other color, but not blue for some unknown reason.

They've got the colors right now, they've got full RGB spectrum, which is perfectly accurate a 95 or 97 CRI index light. It's a true hundred watts, of light as well. From tosin through to past daylight and fully controllable like the CRO flash system in very accurate nth degrees.

The LED array in the front of the, the LEDA hundred is one of the first shapeable, fully shapeable, LED arrays that I've come across and I've looked at lots.

By shapeable, I mean you put it into a soft box, of any size and it's not gonna give you a hotspot in the middle, or it's not gonna light the first 12 inches of the middle of the soft box and leave the rest dark.

I remember when we got the first LD and Mark got it before me

And he said, I've put it onto a 70 centimeter soft box. And he said, I've taken a picture to the front. Look at this. And it was perfectly even from edge to edge. When I got it, I stuck it onto a 1 3 5 centimeter soft box and did the same and was absolutely blown away by how even it was from edge to edge.

When I got my light meter out, if you remember what one of those is, uh, it, uh, it gave me a third of a stop different from the center to the outside edge. Now for an LED, that's brilliant. I mean, that's decent for a flash, but for an LED it's generally unheard of. So you can make the LED as big as you like.

It's got all the special effects that some of the cheaper Chinese ones have got because people use that kind of thing. Apparently I have no idea what for. But it sits on its own in a market where there are very cheap and cheerful LEDs, that kind of do a job. And very expensive high-end LEDs that do a completely different job for the photographer that's gone hybrid and does a bit of shooting, but does a bit of video work.

So, going into a solicitor's or an accountant's office where they want head shots, but also want a bit of talking head video for the MD or the CEO explaining about his company on the website. It's perfect. You can up the ISO and use the modeling lamp in generally the threes, the fives, the ones that we've got, the LEDs are brilliant.

But actually the LED 100 will give you all your modifier that you've taken with you, you can use those. It's very small and light, with its own built-in battery and it will give you a very nice low iso. Talking head interview with a lovely big light source.

And I've proved the point of how well it works and how nice it is at the price point it sits in. But it is our first journey into it. There will be others come in and there'll be an app control for it. And I think from an LED point of view, you're gonna say, I would say this, but actually it's one of the nicer ones I've used.

And when you get yours, you can tell people exactly the same.

Paul: Trust me,

I will.

Simon: Yes.

Mark: I think

Paul: very

excited about it.

Mark: I think the beauty

of it as well is it's got an inbuilt battery.

It'll give

you up to 45 minutes on a full charge.

You can plug it in and run it off the mains directly through the USB socket as well. But it means it's a truly portable light source. 45 minutes at a hundred watt and it's rated at a hundred watt actual light output. It's seems far in excess of that.

When you actually,

Simon: we had a photographer the other day who used it and he's used to using sort of 3, 2 50, 300 watt LEDs and he said put them side by side at full power.

They were virtually comparable.

Paul: That is certainly true, or in my case by lots.

Simon: I

seem to be surrounded

Paul: by Elinchrom kit,

Which is all good. So for anybody who's interested in buying one of these things, where'd you get them? How much are they?

Simon: The LED itself, the singlehead unit is 499 inc VAT.

If you want one with a charger, which sounds ridiculous, but there's always people who say, well, I don't want the charger. You can have one with a charger for 50 quid extra. So 549. The twin kit is just less than a thousand quid with chargers. And it comes in a very nice portable carry bag to, to carry them around in.

Um, and, uh, yeah, available from all good photographic retailers, and, Ellen crom.co uk.

Paul: Very good. So just to remind you beautiful people listening to this podcast, we only ever feature people and products, at least like this one where I've said, put a sales pitch in because I use it.

It's only ever been about what we use here at the studio. I hate the idea of just being a renta-voice.

You it.

Mark: bought it.

Paul: Yeah. That's true. You guys sold it to me.

Mark: Yeah,

Simon: if I gave you

anything you'd tell everyone it was great. So if you buy it, no, I've bought

Paul: Yeah. And

then became an ambassador for you. As with everything here, I put my money where my mouth is, we will use it. We do use it. I'm really interested in the little LED light because I could have done with that the other night. It would've been perfect for a very particular need. So yes, I can highly recommend Elinchrom Fives and Threes if you're on a different system.

The Rotalux, system of modifier is the best on the planet. Quick to set up, quick to take down. More importantly, the light that comes off them is just beautiful, whether it's a Godox, whether it's on a ProPhoto, which it was for me, or whether if you've really got your common sense about you on the front of an Elinchrom.

And on that happy note and back to where we started, which is about lighting, I'm gonna say thanks to the guys. They came to the studio to fix a problem but it's always lovely to have them as guests here. Thank you, mark. Thank you Simon. Most importantly, you Elinchrom for creating Kit is just an absolute joy to use.

If you've enjoyed the podcast, please head over to all your other episodes. Please subscribe and whatever is your podcast, play of choice, whether it's iTunes, Spotify, YouTube, or a other. After you head, if you head across to masteringportraitphotography.com the spiritual home of this, particular, podcast, I will put in the show notes all the little bits of detail and where to get these things.

I'll get some links off the guys as to where to look for the kit. Thank you both. I dunno when I'll be seeing you again. I suspect it will be the Convention in January if I know the way these things go.

Simon: We're not gonna get invited back, are we?

Mark: Probably not. Enough.

Paul: And I'm gonna get a mop and clean up that water. You've just sprayed all over the floor.

What is going on?

Simon: wish we'd video. That was a funny sun

Mark: I just didn't expect it and never usually that sort of funny and quick,

Simon: It's the funniest thing I've ever seen.

Paul: On that happy note, whatever else is going on in your lives, be kind to yourself. Take care.

This week, I’m recording late in the lounge with a glass of Irish whiskey, reflecting on the usual mix of chaos and joy in a photographer’s life. Some good news first: the Mastering Portrait Photography podcast has landed in the Top 100 Photography Podcasts, Top 10 Portrait Photography Podcasts, and Top 35 UK Photography Podcasts—all thanks to FeedSpot. A massive thank you to everyone who listens, emails, or stops me at events to say hi.

The charts can be found here:
https://podcast.feedspot.com/photography_podcasts/
https://podcast.feedspot.com/portrait_photography_podcasts/
https://podcast.feedspot.com/uk_photography_podcasts/

 

I share stories from a beautiful small wedding at Le Manoir, talk about how AI is both transforming and disrupting our industry (and how I’m using it to write useful code for the studio), and confess to completely changing my Instagram strategy so it actually makes me smile—feel free to check it out @paulwilkinsonphotography.

The highlight? Racing through three days of corporate headshots in London, where the CEO arrives and my flash promptly refuses to fire—just classic timing. A reminder: knowing your kit inside-out and keeping calm is what clients are really paying for.

If you fancy joining me in Oxford for a day of portraits, stories, and good company, there’s still a spot on our next Location Portraits Workshop.

https://masteringportraitphotography.com/resource/mastering-portrait-photography-on-location-in-oxford-9th-june-2025/

As ever: trust yourself, enjoy the process, and be kind to yourself. Cheers!

 

Transcript

 

Introduction and Setting the Scene

Well, it's been a while since I've recorded a podcast quite like this, but I'm sitting in our lounge. It's late. I've got a glass of Irish whiskey for a change, which is just beautiful. All of my whiskeys have been bought by someone and I love that. I love sitting and thinking of someone, a family member or a friend.

'cause I enjoy, well, the smell and the taste. There's some, I dunno why I like whiskey so much. Um, I just do, there's something, I think it's 'cause my mom and dad liked it. And possibly because of that, I find there's something really magical about the smell and the taste and the color and just, I don't know, something that sat in a barrel for a decade or more just appeals to me, and it has been another busy week.

It's Wednesday as I record this, and yet it feels like it's been the end of a week. Um, it's just, it always feels like I'm playing catch up, but I think that's just the nature of the job. When I worked at Accenture all of those years ago, I quite liked the project mentality. Although we were busy, we ramped up and up and up and up until eventually we got to the delivery date.

And then of course, once it was delivered, you've got a week or two off all of that pressure built and built and built. It was to an end point. And I don't think, as a photographer, I felt like that since I left that world now it's just a constant churn of to-do lists, retouching shoots, being energized, even things like recording this podcast.

You have to be really in the mood to do it, and I'm not always. There have been plenty of times when I've sat down to record something and even a large glass of 15-year-old single molt doesn't do it. However, I am here, it is late. So forgive me if I sort of tumble over some of my words, but I really wanted to get, um, an episode out.

I'm Paul and this is the Mastering Portrait Photography  📍 podcast.

 

Podcast Achievements and Listener Appreciation

So before I get into the main body of, uh, the podcast this week or this episode, I wanted to give a little bit of good news. We have been voted by we, I mean the Mastering Portrait Photography podcast has been judged or voted, or I don't know. I don't exactly know how it's assessed, but we have been given three really cool things by the guys at Feed Spot who list and assess, uh, podcasts from all around the world.

I. So we are in, uh, for photographers, we're in the top 100 podcasts for photographers globally. We're in the top 10 portrait photography podcasts globally, and we're in the top 35 UK photography podcasts on the web. So thank you. Thank you. Thank you so much to everybody who listens and everybody who's made this thing possible.

We are ranking right up there with some really big commercial podcasts and at the end of the day, it's just me, a microphone and I suppose 20 years of experience of being a photographer. But nonetheless, it's an absolute thrill that we are getting recognized. Um, so thank you to all of you who listen.

Every one of you sends in emails. Everyone who, uh, stops us at the conventions and the shows to say that they like listening to it. Uh, so what have we been up to other than celebrating, uh, a major success. By the way, you can head over to Feed Spot. I'll put the links in the show notes if you're gonna go see the lists of everybody else Tell I listen to, there are some great podcasts on there.

And of course my target is to be higher up the list, not just one of the top 100 we wanna be. The one, but yeah, I dunno whether we'll ever get to that given it really is just me and a microphone. Uh, but I'll do my best, uh, last week. 

Recent Photography Projects and AI Innovations

Over the past week or so shot the most beautiful tiny wedding at Le Manoir. I lo I love these little weddings.

35 people, the nicest bride and crew who were so excited. Uh, they had family from all over the world, from India, from Austria, Switzerland, the uk. Why Europe? Brilliant. Brilliant, brilliant. The weather. Stunning. We had loads of time. We relaxed, we had, oh, it was just the best day possible. Uh, what else? What else?

Uh oh, yeah. Um, one of the things, um, sorry, that's, that's another subject jump. Um, I've got notes. Obviously. I sit here with a screen of notes and these are the things I wanted to cover. One of the things I wanted to cover is some other focus of what I'm doing at the moment and what we are doing in the studio.

And one of the things that's right front of mind at the moment has been ai, and I'm guessing from everything I'm reading and everything I'm studying is that AI is gonna stay at the front. And it might just be the last thing standing if I've understood it all correctly. So I've, I mean, those of you who know me know my PhD is in neural networks, which is the backbone.

Um, of AI 30 years ago, so of course I'm well outta date, but that hasn't stopped me being really quite curious and I guess I've got a natural, uh, sort of a natural aptitude for it in spite of the fact that it's advanced so far on the whole, I'm getting my head round. Most of it. Some of it's really daunting, some of it is frankly terrifying, but some of it is exhilarating.

So I'll give you an example of some ways we're using AI here at the moment. Um, one of the things I'm doing is I'm using it to help me code some really useful add-ons, scripts and plugins for things like Lightroom, Photoshop. And some general stuff behind the scenes, um, which we will be able to release as commercialized product.

Um, I'm not a terrible coder. I'm not a great coder, but I have enough knowledge to be able to know how to specify what I want, understand the problems I'm trying to describe. And now that I have all of these AI tools beside me is it's just opened up a huge wealth of opportunity to make our life in the studio simpler and faster.

And more productive. And while that, you know, all of that's really good, of course the downside of AI is it is gonna tear through the job market in every single industry. And of course our industry is particularly susceptible to it. If you think about any photograph you can imagine, um, where the subject is irrelevant, it as in, it doesn't have to be a named face.

It could just be. A nameless detective, um, a doctor, a medic, a firefighter, a parachutist, a pilot, a family, a child, a dog. As long as it doesn't have to be that dog, that person, that pilot, that firefighter. AI does it today. And this is just an early version chat. GPTs photo generator is off the top of the scale.

Good. Um, I've actually written. Some stuff where it's taking, so, you know, automated some scripts that are taking my pictures, generating the prompts to generate those pictures, and then generating more pictures. And I'm doing it as an experiment just to test where we are and honestly. Yes. Not perfect, but we are right at the beginning of where we're headed.

So, you know, if I was gonna be slightly gloomy, I suppose if, if you are a stock photographer, well, you know, that's gotta have limited legs unless you do wildlife or landscape where it's really important. That the location is key. I'm looking at um, I've got an Amazon fire stick in our TV here in the lounge.

Um, obviously it's gone onto a screensaver 'cause I'm recording this and it's showing pictures of real places in the world that's never gonna go anywhere. You are always gonna need that. But if it's just generic photographs, generic imagery than AI is already eating into those markets. But I'm still throwing myself into it.

Social Media Strategy and Personal Reflections

One thing I have done, um, on our Instagram account is I took a long hard look at social media. And again, for those of you who know me, you'll know I'm not the biggest fan. I know we have to use it. It's a necessary evil, but I am one of those doom scrollers. I spend my life scrolling down thinking everyone else is having a better time.

Everyone else is a better photographer. Everyone else has got a better business. You name it, I think it, I'm just wired that way. I'm also wired.  I can't resist it 'cause it's there. And so the longer I spend on on social media, the less inspired and the less energized I am. I really do have to stay away from it.

But one of the things I've done in our studio is my screens, in particular on my laptop and on my workstation. Whenever the screensaver kicks in, it's pointing at a portfolio of our images, our clients, our friends, the people, the photographs, the moments, the memories from our life. And so whenever I pause, I go make a cup of tea or something, and I come back.

All of these screens are showing. My favorite pictures from 20 years, sorry, I stumbled over the word 20, getting emotional, uh, of 20 years of working as a professional photographer, and I decided what might be nice is to use Instagram like that. So I've changed the way I'm working on Instagram. Stopped trying to show just current work and trying to do the whole kind of, you know, social sort of networking side of it.

And I've decided I just want it to make me smile. That's it. That's all I'm gonna do. So I've hauled together, I've written some code. It's got a little bit of an AI in there to help me. I. And it just goes back and picks out images from different parts of our portfolio and tells me what to post. I then just post it.

Simple as that, because if I sit for hours looking at my portfolios, I spent ages. Becoming really paranoid that my work's no good. Oh no, I can't post that. I posted something similar to that. Oh, no. Will people like it? And I've stopped that. It's just a hard list. Here's what you're gonna do today. Here's what you're gonna do tomorrow.

And I'm just posting these pictures exactly the same pictures that my screensaver connects to. So it has, it's giving me now the same joy seeing these pictures come up. Some are recent, some are from quite a long way away, a long way ago, rather. Some are landscapes. There's some stuff in there from some landscapes where we've been traveling, not many.

And of course, all my landscape friends, all my, you know, friends in the industry can happily laugh at me. I'm not a landscape photographer. But I am loving every single second of it, and it's really given me some of the joy I think I used to have with social media. It's become a portfolio of people, of memories, of moments, of my history.

You know, some of the pictures come up and I cringe. It's like, really? Did I really do that? But some of the old pictures come up and I can really see. The foundations of where I came from. Yeah, right. I shoot things differently now. Of course, we all do. I've learned techniques, new techniques, new post-production, new finishing grading.

The resolutions on the cameras are different. The lenses are different. Even for me, you know, one weakness I was talking to with the videographer the other day is that. On the older cameras, I didn't dare shoot below about F four because if I focused on the eyes focus, recompose in the recomposing, I had to move.

And in moving the eyes would go out of focus. But now of course with eye tracking, I could shoot at F1 0.8 and every time the eyes are pinned, sharp, and. It's weird that technology can fundamentally change my aesthetic because I always wanted to shoot at 2.8 or 1.8. I just never had the technique for it.

One of the things I'm very good at is working quickly. I work fast and I catch those moments, but unfortunately the trade off is I don't slow down and really concentrate on things like the focusing and that's problematic. But now the technology's helping me. And here similarly, you know, I'm using a little bit of AI to identify pictures, written some bits of code to do it, and it pulls the pictures from the catalog to make sure that there's a nice variety, that it's across all of our clients, all of our work.

It's not just one style, which is what tends to happen if, um. I do it on my own. So it's just lovely. And there's, you know, I've written here, it's a bit like a treasure hunt with a robot sidekick. The robot being the ai, I hope the robot's not me. I don't think it's me. Maybe it his, maybe that's the way around the AI is having the treasure hunt and I'm the robot.

But if it's me, I'd only pick things like pictures that I thought might do well in awards or pictures that other photographers would like. Whereas I've stopped that by doing this. The code tells me what I'm gonna. Post. I post it and then I can just smile and enjoy the memory. And I've long since stopped worrying about whether the algorithm rewards me, it ain't going to.

So if you've answer having a look, you can see what we're doing. Um, at some point, if anyone comes to the studio, I'll happily show you how I've done it, um, and what we're doing. Uh, what else do we do over the weekend? Oh, Sarah and I, um, we had to record our own a roll, uh, Katie. 'cause I was, I've been working Friday, Monday, Tuesday.

I. Out in London. Um, I knew we had to get the, a roll for video ready for Katie to be able to do something with it on Monday. Unfortunately, that meant Sarah and I doing it on our own, which is great. I mean, Sarah and I, we have all of the kit, the kit's, hours, um, I. It took a little bit longer than the setup.

It took me two hours to rig the studio for the video, which is way too long. Um, it was also quite a lot more disciplined when it was just Sarah and myself much less messing around. Mostly I think because I'm slightly scared of her. There's no getting around it. Sarah wanted to crack on, so we cracked on.

Um, I dunno if the video's gonna be any good, but it's certainly. Succinct and to the point. Um, so, uh, I'll let you know when that one comes out and see if you can tell the difference when, uh, it's Katie directing or whether it's Sarah, but it was a lot of fun and you will get to see it. 

Corporate Headshots and Technical Challenges

So, uh, moving on to the boardroom and this episode's point.

So over the past three days or so, Sarah and I have been ensconced in a room in an office in London and one of the world's biggest companies, and we were brought in to create headshots of senior execs, board members, CEO, CFOs, C-C-O-C-M-O, all of these people, C-level execs. And they'd approached us to do it as part of a bigger package.

There's some marketing going on. I can't talk about what the company is and I can't talk about what the product is. But the broad brush of it is there's some new product coming out. It's being sponsored by the entire board. Each of them was gonna record a video, and they also needed some stills to go out and posters and social media and things like that at the same time.

We were gonna create additional headshots, uh, just for general purpose. So right up my street. I love headshot. I love corporate work, smart people. Being smart is never a bad thing to photograph. I really enjoy it. But slight, slight challenge with this particular gig is that the predominant job was for them to record video.

Each slot was about 30 minutes, and these execs really had no time. They're close to a launch. There's a lot going on. It's a huge company, and half an hour in an exec's diary to record a video, as you can imagine, although they wanted to do it because they know it's important, they were also thinking about the next meeting and the meeting after that.

So. They'd come in, they'd spend half an hour in front of the video cameras and the green screen. And do their job brilliantly with a teleprompter and the scripting and everything. And then just as they thought they were gonna leave, um, the head of marketing would say to them, no, no, we just need to get a few headshots of you.

And I was given about 30 seconds to create these shots. It will have a lifespan of probably like five years, because you know what it's like with headshot? No one ever refreshes them. So we go from sitting around doing very little. To a hundred miles an hour. There's no warmup, there's no tea, there's no small talk.

It really was literally the head of marketing said, wait, uh, here's Paul. He's here to take some headshot. Go. And I would say hello, trying to get energy into a shoot like that. And of course the first person up was the CEO. And he walks over. Everything's set. Sarah and I have rigged, and we've, luckily it's a secure building.

Um, so we can leave all of the kit rigged overnight. Anyway, so we've decided, right, we've got, we've taken as much kit as we can spare 'cause I'm also working in the gaps back here at the studio. So we've got the lights, got the backdrop. Nice small. You've seen the videos we've created on doing this kind of stuff.

It's, there's, it's enough kit to do the job, but it's still small enough that Sarah and I can lu it in on the train. So a backdrop, a couple of rom threes with some soft boxes, and actually everything's pretty good to go. But the kit has been sitting here now for about four hours. And what I would normally do if I was about to meet someone and do studio style shots with a studio lighting is I would fire the lights a few times and make sure everything's perfect.

Slight wrinkle, we're in the same room as the video filming. So we can't do any of that. All I can do is check that nothing's gone to sleep. I can't, I didn't do anything because of the noise of the, um, beeps on the lights 'cause I use those to make sure everything's fired. And the flashes, of course, are gonna bleed into the video recording, so I can't do anything.

So of course the first person is the CEO, the most important person in the entire process. He's my subject. He does his video, it's very good. He comes off, but he's clearly tired, um, and has a lot on his mind. He walks in front of over to me, head of marketing. This is Paul. Really nice to meet you. Um, you know, normal kind of stuff.

Please stand there in front of the lights. How do you normally stand? And I'd watch him. And the great thing about watching people filming is you get to see how they naturally sit, how they naturally stand. And these were all to be standing portraits. And I kind of started, got chatting, going where I wanted it.

We'd mark the tape, mark the floor where I wanted him, got the lights, the same height. 'cause of course, everybody's a different height. We could do most of the work, but I can't set the height of the lights until I meet the subject. Pick up my camera, I focus it, I hit the button. Nothing. I mean silence. So I kind of talk my way through it.

Sarah knows what's happening, but because of course, the Z nine doesn't make any noise at all. I don't think anyone realized it hadn't fired. Sarah knew I knew, so I kind of carried on chatting, refocused, hit the button. Again, nothing. I mean, silence. Now, fortunately, I'm used to the fact that. When you are working with any kind of wireless technology, there's always connection, challenges.

Um, and so I kind of took a breath, paused to check that all the lights were up, checked the controller was seated correctly into the hot shoe. Third time's a charm, blink off. It went flash, the flashes flood, and I literally, I watched everyone in the room sort of breathe a sigh of relief. Even they, even though they didn't know.

It wasn't firing. They thought I was taking way too long to get this first shot. And if you've ever had that moment, you've ever had that moment where Kit just doesn't do what you expect, it goes on strike at exactly the wrong moment. You know that sinking feeling. And there's nothing I could do. I couldn't have pre-fire it.

We checked everything until they started filming, and then it, it just lost its connections. And once it happened, it all started rolling. Three days, amazing portraits. And we've had the most wonderful, wonderful feedback from the client, from the people. The pictures look great. We're really happy. But over those three days, I think I've, I'm estimating the actual amount of time I had a camera in my hand with a client in front of me.

15 minutes tops. That's not a lot of time. And we are obviously charging for those days 'cause that's days I'm not earning anything in the studio here. So you have to wonder, you know, why they pay people like me to come in and do that job. Well, I can tell you why. It's because in those 30 seconds for each of those people, we created magic.

We got them to laugh just by chatting really. Or maybe, maybe people just look at me and giggle. I have no idea. But they looked engaged. We took the lighting, of course Crumb, beautiful lighting. So the lighting is on point. Um, I know the camera, I know the lights. I also know my post-production. So I knew when I could compromise and I knew when I couldn't.

So things like, uh, nearly everybody wore glasses and you could spend as the videographers did hours trying to figure out how to get the reflections outta glasses in our studio. I would spend a bit more time doing it, but here, there was no way I could do it. So I lit, I drifted the light across and I knew when I was seeing blue or green reflections.

The Voto, the EVOTO.AI package, its glasses. Reflection cleaning button is a thing of weird genius. It just works. So there's lots of little bits to the puzzle, but broadly speaking, it's a lot of experience. It's a lot of energy, it's a lot of being totally present and in that moment so that you are subject, no matter what they're feeling, it's gonna get swept along with it.

And there's an awful lot. Of me knowing the kit, having bought great kit, knowing the kit and knowing that, okay, it didn't fire a couple of times, but it will, it's just gonna take a second for everything to just talk to each other and get rolling. And apparently this is all true because they've asked us to come back.

So in spite of the wobbly star and the crumbs, um, and the fact actually the hardest bit wasn't that, the hardest bit is that you've been sitting around for ages waiting. And you go from naught to a hundred miles an hour in a heartbeat, and that's really, really tough. But it is a huge amount of fun. And I, like I said, I absolutely love corporate headshots.

So get really good at what you do. Trust yourself. Buy good kit and know how to use it and trust in it even when it stutters. And ultimately, your client is not paying for your ability to press a button or connect things your client. Is paying for your ability to be calm, to be present, and to know what you are doing no matter what hiccups, uh, come your way.

Right. I'm gonna close out this, uh, happy little podcast for a moment. You can hear, Hey, fever is bad. I dunno if you can hear it or not, but my nose is blocked in spite of my whiskey. Uh, one last quick plug. Um. 

Upcoming Workshop and Closing Remarks

Is that, uh, we have had a last minute somebody's dropped out of a workshop. We are running in Oxford on Monday.

This Monday coming. I'm recording this Wednesday night, and on Monday the 9th of June. We are running our location portraits workshop in Oxford. We meander through this most incredible city. It's beautiful. Oxford is just stunning taking pictures, uh, creating portraits, looking for light and shape and form telling stories, uh, lunches provided.

Um, we have a space, somebody suddenly dropped out and it'd be lovely. It'd be lovely if we could fill that space. If you fancy it, head over to mastering portrait photography.com, uh, and look for the workshops and mentoring section. Uh, and you'll find a workshop in there. It's the Oxford, uh, location portrait photography.

It's honestly, it's my favorite workshop of the year, although, to be fair, the bootcamp, the bootcamp is coming close. I really enjoyed the bootcamp. This last one, our inaugural bootcamp was brilliant. The two day workshop was brilliant. Um, however, walking around Oxford, this glorious architecture, um. Uh, it is just amazing.

So if you fancy that here, if you fancy that, head over to our workshop section. Have a look and see what you think. We'd love to see you there. And that is me. I have a glass of Irish whiskey sitting beside me. The TV has now gone to a blue  📍 screen. Um, I'm gonna fire that back up while I do the edit for this and whatever else.

I hope your kit doesn't stutter. I hope it fires first time and whatever else. Be kind to yourself. Take care.     

Ever wondered why you should sign your work?  Well, in this, our 150th episode, we have chat about it.

But before that, a quick catchup with Charlie Kaufman of Click Group at The Photography Show - head to https://www.clickliveexpo.co.uk/ to see details of one of the most exciting events in years!

There is also news of the PMI Smoke Genie / Smoke Ninja competition - a fantastic opportunity to get creative and win some hefty prizes.  The details for this brilliant competition can be found here:
https://pmigear.com/pages/smokeninja-portrait-contest 

Good luck!

If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

 

Enjoy (and sign your work!)

 

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

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Transcript

[00:00:00] OK there are one or two fruity words in this episode. If you're offended by swearing then I do apologise!

[00:00:05] So I'm here at the photography show up in the NEC in Birmingham, have just bumped in to one of the big characters in the industry. So tell me a little bit about who you are. So, Charlie Kaufman, Honorary Fellow of the Societies, uh, been in the business for 35 years, professional, and I've run the Click Group for 30 years.

[00:00:27] Started in 1994. And you've got several other letters after your name. I thought it was KFA, but you said it was No, it wasn't KFA. FKA, as my mum always says, fucking know all, uh, excuse my language, but no, a fellow of the societies, I was the youngest, uh, BIPP licensorship and MPA, uh, licentiate when I was just 17 years old, so two years into the industry, I'm also the CEO of Click Backdrops and Click Live, a new expo launching at Stoney Park, Coventry, this June. Tell me why you've come to the photography show. So it's all about brand awareness. Clip Backdrops, uh, exhibits at all of the major trade shows in the, in the world.

[00:01:04] We do about 100, 000 miles with my partner in crime, Gary Hill. He's got more letters after his name than the alphabet, and Gary and I love doing the trade shows because it gets our British made, award winning product in the hands of creative photographers, so they can see the difference of why they're investing in a quality product.

[00:01:23] Why do you love this photography industry of ours so much? I love it because it's changing. I love being in an industry where we make money from giving people creative memories for people, creating art. I love the fact that being the owner of a company, I'm in control and I can pivot in a heartbeat in which direction I want to take my company.

[00:01:44] And that's one of the problems that a lot of British photographers don't do is pivot enough and change quickly enough. But being a small company, we're very quick at changing. We can actually have an idea to marketplace sometimes within a week.

[00:01:57] And if there's one thing you could change about the photography industry that we know so well, what would it be?

[00:02:03] Well, I'm going to hone in on the British photography industry, and what we need to change is we need to get British photographers getting more educated. Uh, as Big Dog Damien once said, the better, the easiest way to make more money as a photographer is to be a better photographer. I completely agree with that. Visiting ten U. S. expos a year, these expos sometimes start at 7am and these photographers are in classes and learning till midnight every single day. And that's one of the reasons that my team and I have launched Click Live, a brand new, uh, educational expo launching Stony Park, Coventry this June, where we've brought in the biggest educators from around the world. I mean, we've got Lindsay Adler, we've got Chris Knight, but we've also got other educators that have never even taught before in Europe, like Kimberly Smith, one of the world's best digital artists. So we want to give British photographers and European photographers, the opportunity to learn, hone in their craft and get better. Because the better you are, the more money you should make out of photography. It's as simple as that.

[00:03:04] Brilliant. And I have to say, it's an honour and a privilege to be a very small part of that operation. I'm very...

[00:03:09] ...an important part of that. Not a small part, an important Don't sell yourself short, Paul. You're an important part as we launch Clickmasters, a digital and print competition. And the nice thing about our print competition? Our educators at the show are not allowed to enter. So they're there to mentor and help and, and train, but they can't enter this year's competition.

[00:03:33] Excellent. Well, I'll tell you what, I'm beyond excited about it.

[00:03:36] Thanks for talking to me, Charlie. See you I'm Paul. And this is the mastering portrait photography podcast.

[00:03:43] Can you believe it? 150. Episodes honestly. I never really thought about it when I set this thing going about six years ago and here we are. 150 episodes later. I thought, I think I thought it would just be somewhere where I could get things off my chest -a sort of passive therapist, I suppose, and let's face it, we all need one of those mine, well, mine, just happens to be a microphone.

[00:04:29] Since then I've muttered about, oh, so many things, have interviewed all sorts of people and received well, many and varied emails. I've also been told I do have a face for radio, and that even happened again, today.

[00:04:46] But I'll take those little wins when people tell me they find the podcast either interesting or at the very least, something that passes time on a journey. Anyway, that interview was with the wonderful Charlie Koufman, who not only is the owner of Click Backdrops, which are brilliant and British. I will put the link in the show notes, but it's also the inspiration behind the upcoming Click Live convention, Which you will all be hearing about. In the coming months and I cannot wait to see you there.

[00:05:16] So here we are, it's April. And how are you? Did you have a good weekend? I hope you did. Sarah and I went down to Plymouth in Devon, Southern England. As well more almost as far south as you can get. In the UK with Harriet, our daughter and had a wonderful weekend with my in-laws.

[00:05:36] We drank a little beer. We ate a little chocolate, actually, we ate a lot of chocolates. We bought some Devon fudge and we painted some pottery. Yep. You heard that right. We went pottery painting. It was Sarah's idea. She wanted to do something that was a little different, maybe a little creative pass a couple of hours.

[00:05:55] The weather wasn't predictable. It wasn't bad. It wasn't good. It was just well crazy. And so we headed inside to do a little pottery painting. And apart from a very slight mismatch in how things were explained to us,- it turns out, I guess I've got a face that looks like a primary school child, as the explanations were to put it mildly a little basic, but I guess in the end, the heart and soul were very much where they should be.

[00:06:26] And we had a blast.

[00:06:29] Well, at least we did, as long as we dab-dab-dabbed, and we didn't wipe-wipe-wipe because if we were caught wipe-wipe-wiping There would be ter-ouble. We would be shown the error of our ways and instructed to get back to that dab-dab-dabbing. Anyway, it turns out I'm pretty good at dab-dab-dabbidy-dab-dabbing.

[00:06:48] And I spent nearly two hours, literally dubbing black glaze onto a pot, on which I could then paint a wintery woods, kinda scene.

[00:06:58] Harriet and Sarah. Well, they're a little more subtle with their craft with gentle blues and teals, little tiny flowers and spots of detail. Subtle understated, gloriously sophisticated. While mine was anything but that, but Hey, I need a new pen pot. As I have knocked my tin mug off the desk, yet again, today. And I really do need something that is seriously heavy, preferably black and well, it'd be nice if it was something that was a little unique. I'll get no points for subtlety, but I'll get plenty for the drama.

[00:07:32] And since it's been a long, long bank holiday weekend, there isn't too much to report on the diary of a working pro front, at least not in terms of shoots because we took the weekend away, took the time off. And so we haven't been shooting that much.

[00:07:48] We have had a couple of portrait sessions Hearing Dogs, just Hearing Dogs, brilliant, fun as always. And a one-to-one workshop here at our studio. And I love. Workshops. And I love this one in particular. A guy called Dave came down. And we spent the day creating, I think, well, I think. I think some magic, two of my clients now for models, we always use our clients. We don't usually use professional models because at the end of the day training photographers with models sets the sets an expectation that it's always going to be that easy.

[00:08:24] And of course it's never that easy. So Charlene and Katie came in as our models for the day. And while they may not be professional models , they are both just splendidly, photogenic, and more importantly, incredible people to spend time, laughing with working with and playing with light around.

[00:08:42] And I love, I do genuinely love these one to ones. Because they are entirely bespoke, they're entirely creative. We have the time to sit and answer any questions. We can explore ideas and let, well, let the client just guide us, which is exactly what we did. And the images that we finished up with well, everything I ever set out to do. Had such a blast. Dave was brilliant and I hope he went away with the same amount of energy that I've come away with. Just that idea that tomorrow, well tomorrow, we're going to create some magic. And as low, we haven't shot that much in the studio this week, well, next week is a whole different story. And there is going to be well busy, but while we haven't shot much this week, there is still a ton going on.

[00:09:32] Today in particular had my kitlist through from Elinchrom, which is really exciting. I'm still sort of working out what we really need, but it looks like we have it almost nailed down. The big decision is around the Elinchrom Threes. Now I've sorted out the Fives, we're going to get four of those and they will be almost permanently in studio I think. But the Threes are really quite exciting though. There, there are about 250 Watt seconds, so about half that just a little over half that of the fives. But I think they'll be massively useful when I'm out on location. They are big enough to do some serious work and small enough that I can pop them in a bag and have them with me.

[00:10:15] So.

[00:10:15] I'll let you know, as soon as that kicks in, I'm sure there will be videos, a little bits and pieces going on and I can't wait to do it.

[00:10:21] Another email that came in this morning. And it's one. I reacted to really quickly. Practical Magic and Innovations emailed in. Now you'll probably know them is P M I. And they're the guys who make the incredible Smoke Ninja and Smoke Genie smoke machines. The fog machines they've been in touch. And wanted us to help them get the word out about a competition they're running and I'll put the links to the competition in the show notes again. But basically it's an international competition, a photographic competition, but it must feature the use of either the Smoke Ninja. Oh, the Smoke Genie.

[00:10:59] Now I'm already a fan, of course of the Smoke Ninja is the one that I bought as part of the Kickstarter agreement, so I'm already a big fan and I've spoken about this on the podcast before. I love the thing, I think it's genius. It should be called the Smoke Genius, but it's great. And I know one or two of you have already bought one of these based on my recommendation. It's great fun to play with.

[00:11:21] It's not that expensive. The fog that it gives out is hugely controllable and incredibly photogenic. So given there's a few of you with these things, of course, I have agreed, to put the word out about the competition. Once again, show notes will be the place to go, but I'm going to even, I'm going to enter it this time.

[00:11:38] You have to create some images and also show some behind the scenes. I'm guessing it's a great opportunity, for them to get both the finished pictures and pictures of their Smoke Genie or Smoked Ninja in use price is pretty big. There's about $10,000 of them and some big names involved. So why not head to them?

[00:11:57] I'll put the link up why not head to them and have a look?

[00:12:00] Not only that, but I got an email this morning. From data color, who've shipped some kit for me to review. That'll come up in some future episodes, our to use the Datacolor photo Checkr, which is brilliant.

[00:12:12] It's part of our workflow anyway, but they're going to send me the updated version as well as the cube, which looks like to me, I haven't used this thing yet. I'll let you know once I actually use it properly, but it looks to me like it allows for backlight to be measured to white balance of backlight to be measured as well. Which looks like good, fun. Because we use a lot of mixed lighting. But not only that they are going to send me the video checker as well. Which allows us to color calibrate as part of our video workflow.

[00:12:39] Now I'm not big in video yet, but we are having to learn how to do it, and one of the things that constantly frustrates me is I can't seem to get the colors, as I want them a lot of homework to do. I need to understand video color spaces air slog, and the like, but I'll have the video color checker from Datacolor in the toolkit, and that hopefully will be a small part of the puzzle. I've not only understanding but controlling it. The color. These, I think these products will appear properly in a future podcast once I've had a chance to play with them and understand, I understand quite what I'm talking about. Cause I'm not a video guy. I need to go and ask some video guys about the best way of using it. A quick update on ACDSee, just again, a reminder. I am not paid by any of these people ACDSee sent me a license to have a play with and I've kept my word.

[00:13:32] I've used it. I still use it. I love it. I absolutely love it. I guess I'm not paid, but they have given me a license for. I think the license for the Apple. For the Mac, that is about 60, 70, quid. The speed of ACDSee is absolutely blistering and I love working with it. Haven't quite worked out how to get the very best out of it.

[00:13:50] As it turns out 300,000 images with the facial recognition turned on, maybe pushing the upper limits of our network and my machine. But I still love having it there alongside everything else I do in Lightroom. It's so quick. It's so handy. I love the way it just works or interacts in with the file system, which means I can always have, I've always got access to files, to drag and drop, throw them up onto Facebook, throw them up onto Instagram, put them into designs.

[00:14:18] It's just really useful. It's the kind of software you feel almost. Should be built into the operating system, but isn't, it's just so natural to use. Absolutely love it again. As I get my head around that I'll give you more, more updates.

[00:14:31] Right. So where are we? Let's have a think about my thought for today. Now this one. Is about signing your work or singeing your work. As it was the first three times I wrote it down, signing, not singeing.

[00:14:47] Don't singe your work. That is no good to anybody signing your work. I heard someone say a while ago this couple of years ago. That signing your work is pretentious.

[00:15:00] And all I can say is what utter, utter, bullshit.

[00:15:06] Sorry. I'm sorry. I know, I know. I shouldn't be emphatic in such a way. Everyone's got their own way of doing things and each to their own. But just occasionally something pops up that is purely, and simply, bullshit. This is one of them.

[00:15:24] Sign your work.

[00:15:26] If I could write a song called cite your work. It sounded a bit like Sunscreen. Maybe I should figure that out. Sign your work.

[00:15:34] My dad taught me many years ago. That you should sign everything. Now my Dad was a wise guy is so many ways an idiot. It's so many others, but a wonderful human being. And this was one where I think he was absolutely right. He said, sign it. And when I said, why well he said, firstly, well, why not? But he also said you do it because you never quite know who might see it, in the future. Isn't that the truth.

[00:16:03] So I was working at British Steel, in my early twenties as a work placement, my dad was working there. As well, he ran all of the competing and I got a work placement in their design office. And as part of that, they asked me to create some huge 3d visuals of the galvanizing plants that shot and steelworks British steel.

[00:16:24] And there's this, they have these coatings lines where they take a coil of steel and they'd run it through the line and coat it with either a plastic coat or some paint coat, but the line I was really interested in coated it. With zinc. It was the hot dip galvanizing line. And this line was around about three quarters of a mile long.

[00:16:43] It was huge.

[00:16:45] And they wanted me to create some 3d drawings of it. Now this is going back before we would simply have done all of it in 3d CAD and rendered it. They wanted 3d drawings. But they were then going to go off to an airbrusher to go into British Steel's brochures. So my job was to create the line work, the art, the sort of the technical drawing work.

[00:17:08] But the best way of doing that was is it happened to create a 3d model of it. But back then, we're talking about really early versions of AutoCAD and the output of AutoCAD. Wasn't very controllable and it certainly didn't create appealing visuals. What it did do though, is give me these huge, A0 printouts that I could then place a piece of tracing paper over the top and much the same way as a comic artist inks in over the pencil. From the original illustrator I then inked it. And that created these really beautiful.

[00:17:40] I thought they were beautiful anyway - these really beautiful. Inked drawings of these vast lines that could be annotated and airbrushed by a graphic design team. And I signed them. And I signed him just in case somebody else saw them. Somebody did, and I got more work from it. I've got a lot of plaudits for my work as well, all because they saw my signature and asked who Paul was.

[00:18:07] Now it doesn't work for everybody, I guess. But here at the studio we sign every frame and every album that goes out, it's got our brand on it. That signature. Is our brand just like Apple or Jaguar or Pepsi, Tiffany, Nikon or even the guys I worked with a little bit more regularly, like Elinchrom, or even PMI who've emailed today. It's their logo and that represents their brand.

[00:18:38] Now, if you're putting work out there without your logo or your signature on it, not only are you missing an important opportunity, an important opportunity that might just lead to more work might just lead to a brand recognition, like we've built . But I also think you're quietly saying you're not really proud of what you do. The signature we put on our work says I am proud of it. Really proud of it. Every time. Every time we create something here. We ask ourselves the question. Are we happy to put the Paul Wilkinson photography signature -my signature. On it. And if the answer to that is not clear.

[00:19:21] Cut. Yes, of course. Then that piece of work never goes near a client. Ever. The brand custodian side of our business is all about that signature and being proud. To put it on our work, being proud to say, yep, I've seen that. But at work. I think that warrants a signature and I'm very happy for other people to see it too.

[00:19:42] Now is that pretentious? Well, I suppose you could argue it is, but I don't think it is. I think what it's saying is I'm really proud of what we've done. I'm really proud of the effort we've put into it. And I don't think that's pretentious. Pretentions come from almost the opposite from trying to be something you're not, that's not what your signature is, your signature or your logo represent you and they represent your values and they represent your brand. They're everything you stand by and you stand for. Now, if you think your logo screams pretentions, then, well, maybe you need to adjust quite what you believe in and what your brand stands for, but from where I'm sat. I think you should sign every single bit of your work.

[00:20:32] Anyway, I'll get down off my soap box. Sorry about that just sometimes, you know, just sometimes there are things I think we have to just get off our chest. And when it comes to your signature sign, your work, people sign your work.

[00:20:45] Don't listen to what anybody else says. Get that signature on there. You never know who might be watching. Anyway. 150 episodes. One or two of you have listened to all of them. One or two of you have listened to all of them in the past 60 days. I did have an email from someone this week. And it said they've been working their way through them at a rate of a little over two episodes a day. And they are 50 something days in and heading towards catching up.

[00:21:15] I think that's absolutely, hilarious. Flattering and lovely, but well, slightly hilarious. Thank you for listening. Thank you for listening to the end of this particular episode. I hope as always there's something of use or if nothing else. It's got you to work in your car and you can now switch the radio off and go face the day knowing there are other people out there feeling and thinking the same things as you. Uh, if you'd like to hear more of these episodes, please do subscribe wherever it is that you get your podcasts.

[00:21:49] Please hit that subscribe button. And then every time I hit publish, you get to hear it, which I think is a marvelous thing. Please do also. If you would like to leave us a review. And a five-star rating somewhere, wherever it is. You consume your podcasts, please. Do we love it when you do? And of course it helps get the word out there.

[00:22:07] It helps get the podcast out there. It helps make some of this stuff possible. Also if you have any questions, please do email paul@paulwilkinsonphotography.co.uk, that's paul@paulwilkinsonphotography.co.uk If you're interested in our workshops or indeed one of our, one to one masterclasses, then please do head over to Paul Wilkinson Photography and look for the coaching section of the website.

[00:22:33] Alternatively, just stick paulwilkinsonphotography.co.uk workshops into your Google-y Browsery thing and you will find us.

[00:22:41] And if you fancy more content, that's all about the joy, the brands, the business, the creativity, of portrait photography, then why not head over to masteringportraitphotography.com, which is not only a vast resource of portrait photography stuff, but is also the spiritual home of this 'ere podcast.

[00:23:01] But whatever else. whatever else. Until next time. Be kind to yourself. and stick yer signature on things. Take care.

[00:23:14]

So we're kicking off 2024 with a slightly random podcast from the cab of my Land Rover (thank you Craig from New Zealand for telling me he quite likes the rawness - pretty much gave me permission to once again strap on my Madonna-esque headset mic and ad-lib my way through the first episode of the year!)

This episode is a blend of a summary of 2023 and some ideas for 2024.  If anyone is curious, the lighting I mention is the Aputure LS60x and LS60d (tunable, focussable LED spotlights), the Aputure Accent B7c and the Phottix TR200R RGB Tube Lights.  All brilliant.

The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!

Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy!

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

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Full Transcript:

[00:00:00] I wasn't intending to do too many more podcasts on the Land Rover. Um, however, However a nice guy called Craig from New Zealand emailed me over the Christmas period to say how much he enjoyed the podcast, how much he enjoyed Mastering Portrait Photography the website, and most importantly, at least from the perspective of this particular episode. How much he liked the ones from the Land Rover.
To use his words, they feel a little bit more raw, and I don't know what that means. Whether it means unscripted, or whether the sounds of a rattling Land Rover as I travel from point A to point B is somehow an interesting soundbed. I've no idea, he doesn't elaborate. However, thanks Craig partly because it's always nice to know that what you're doing doesn't just disappear into the ether, and I think as photographers we would All appreciate that sensation but also that even when I'm recording things literally in the last few minutes I have between jobs, because that's all the [00:01:00] time I'm managing to find, then even those episodes have their value.
So one way or another. A very happy new year. Please forgive the sound quality. I'm Paul, and this is the Mastering Portrait Photography Podcast.
 Do you know one of the things you're meant to do as a sound engineer if you're recording for either, I guess, a podcast or radio or for video, is to record a sound bed, to record the ambient noise. So, forgive me while I record little bits like this. Yes, just, I suppose in theory it should be silence, but in a Land Rover nothing is silent.
But I'm going to need lots of little bits of the audio if I have to do any corrections. I'm off to another shoot. I'm working with the Hearing Dogs [00:02:00] today, just a few miles down the road, in the UK, a typically average journey, I suppose, half an hour or so. Uh, half an hour out, half an hour back.
If you live in the US, that's literally like tripping over your own doorstep because it's a journey under two hours. But here in the UK, we're used to slightly shorter journeys. The year has already got off to a ridiculous start. Uh, I actually thought, and every year I think this, that December will quieten down, I'll have a great break over Christmas, January will be quiet until it ramps up.
And actually all that happens is I tear through the whole of the holiday period at a hundred miles an hour, hoping I can get a breather. December was really busy, which was good. 2023 however wasn't the year that I'd like to relive. It hasn't been a bad year, but we've had to fight every inch of the way.
Nothing has ever landed in our lap. Both Sarah and I and Michelle. are grafters, [00:03:00] all of us work, and work hard for our living. But, last year really was a little bit of a brutal year. Um, just felt like the atmosphere out there in the marketplace wasn't everything it could have been.
Um, we've got very, or have had, very high inflation in the UK, certainly for this country. Now, if you're listening to us in Venezuela or somewhere, possibly not quite the same thing. But with inflation rates kicking up, uh, touching out somewhere near 10 percent and then obviously hikes in interest rates by the Bank of England to bring that back down, essentially what you've got is the perfect storm for people like us who work in the service sector, because our costs of production have gone up in line with inflation. At the same time, the costs of living for our clients have gone up by the same amount, and so the battle for us to be one of their priority spends is that little bit more tricky. However, we've [00:04:00] done it, we had a really good year in the end, but like I said, we have fought tooth and nail, uh, to do it, and I think that's the making of a business. I've said over the years, and I think it's probably out there on a podcast, I'd be surprised if it wasn't, that being a successful business when things are going well is actually really easy. There's not an awful lot to it.
You do your job, you create what you create, you sell it, you move on to the next one. Don't get me wrong, I know it's much more nuanced than that, I live this world. But broadly speaking, when things are going right, this job isn't that hard. It's when things are tough, that they show your real character.
So, I've spoken about customer service, it's when it goes wrong, really, that you show the true Skillset, the true worth in everything that you do. When things are a little bit tougher, that's when you have to dig deep. It's when you have to show what you are made of.
And we've done that over the past 12 months, and we ended December with some beautiful shoots, some lovely clients, [00:05:00] one or two unexpected sales that came in from jobs that I guess there was at least one that I had mothballed, to the point of it being in the archive when the orders eventually came in.
Didn't expect to hear from them, hadn't heard from them in 18 months. So for a business like ours, where we are very much about a personal service, it's in person sales, it's an in-person experience, it's about memories, it's about laughter, it's about feeling valued. Wherever possible, we do not do remote sales.
I don't do remote sales for precisely the reason that it's taken 18 months for one of our clients to come back and order their pictures. And that's in spite of us doing all the usual stuff, we've emailed them, we've called them. Not to be, not to hassle them. Just to see if there's anything we can do to help.
But the problem with non in person sales, online sales is of course. You have very few levers you can pull, and there's not a lot you can do. You can [00:06:00] say you're going to take the album down, which we did. In fact, the album was dormant for probably two thirds of that time. We'd just changed the password so that no one could log in. But of course, when they emailed and said, Oh, I've just noticed I can't log in, we opened it back up. So it's not a real lever, it's just A way of us knowing that they're looking at the album again. And the order came through, and it was a beautiful order.
So it's great. It's a proper Christmas bonus. Unexpected. Out of the blue. Beautiful album. Beautiful Graphistudio album. Beautiful frames. Big frames. And the whole thing, in the end, closed out at a really nice value sale. 
So there's a lesson in there somewhere, which is, you know, don't ever write anything off. And we don't write anything off. I didn't know what the title of this podcast would be. Maybe that's what it should be. It's, you know, don't write any job off. But actually, this is one of those unscripted podcasts where I haven't really got a clue exactly what it was I was going to talk about. So I have this kind of list of things in my head, but who knows whether I'll get to the bottom of [00:07:00] it.
Uh, on this year, on the title or on the topic of it being a New Year, of course everybody sits down and makes their list of New Year's resolutions, which actually I don't. I've never been a believer, and I think, I thought that's what the title of this podcast was going to be. I've never been a believer in New Year's resolutions.
I don't know why, I just think if you want to do something, do it. Make, make every day the opportunity for a resolution. That's not to say that I'm really good at doing that. That's not to say that every time I've thought, you know what, I'm going to make that happen this year. I'm going to lose three stone and get fit, for instance.
You know, doesn't happen. I'm going to stop drinking, doesn't happen. I'm going to become a vegetarian like my daughter, doesn't happen. There are plenty of things that I'd like to do that just Do you know what? They haven't happened. But Equally, I don't wait till New Year to change the big stuff.
But, and there is a but, is that New Year does mark a [00:08:00] natural transition, certainly when it comes to reporting your successes as a photography business. We actually don't report our profits December to December. our accounting period is September to September. But we do Internally, track it in standard calendar years.
Why? Well, actually because for social photographers there is a natural hiatus around about the end of December. People will have rollover jobs, we will very often have jobs in the diary. In the gap between Christmas and New Year simply because they book in for those. So it's not a perfectly clean break where , it stops, it starts.
But there's definitely a feeling in the marketplace that, oh, let's wait till next year. If somebody rings us and says, I want to do a shoot for my family, and if it's any time around November, the chances are they're gonna say, oh, do you know what, let's push that into next year. Let's see what next year brings.
There's a lot of that. And so it's [00:09:00] good for us to have a data point that I can compare year on year, decade, on decade these days, . And of course, covid sort of flung that up in the air, uh, three or two and a bit years of not really being able to rely on anything. 
Our data is absolutely shot: the trajectories, the averages, our historical patterns have somewhat collapsed. We are getting back, I'll be honest about that, things are beginning to look a little bit more familiar, the end of last year, or the bulk of last year, it was definitely starting to feel that way. However, things that we are looking forward to doing, so some of this stuff kicked off last year, and some of it is things we're gonna do this year.
So last year was a big sort of step up in us building our workshops and our workshop community. Lots to do on that front, we're not by any means in the position we are with our photography. Photography was a solid vision [00:10:00] for us. We can take a picture, we've worked out that the quality was good, we have fab suppliers, we have solid workflows, efficient practices, we knew our way around the marketing.
Over a few years we built the business reasonably sure footedly. Obviously, we've tripped over some things like all businesses do. Not gonna say for a minute we got it all perfect. But it was something we could get our arms around and could understand. And the minute I knew we had a good product then I knew we could build a business around it.
And I knew we had a good product because I've been taking pictures since I was a kid. I've been creating images and portraits since I was 10 years old, so I knew I could take a picture in the end, ignoring the whole kind of self confidence or insecurity bits and the imposter syndromes and all of the rest of the stuff we talk about all the time.
I knew I could take a picture. 
Training courses and workshops are slightly different. I still know I can take a picture, but whether or not we could run good workshops, whether or not we could supply great materials, [00:11:00] these were questions that we still had in our heads. 
 So, for instance, one of the things I was curious about was whether it would be a good idea to set the context of each workshop with a little presentation. I'm, I'm not a fan. When I go on a training course, I really, really, really want to see or want to understand how the person giving a workshop does what they do.
Whatever it's in, whether it's marketing, sales, Photoshopping 3D, visuals. Customer relationships, I don't know, many, many different aspects to this business. But if I want to go and learn from someone, I want them to hit the road sorry, hit, yeah, no, hit the road quick and get into the nitty gritty. I'm not a big fan of spending hours in a preamble.
However, one of the things I did pick up on is that you do need to be organized in your approach. And whether I like it or not, and whether I'm comfortable with it or not, I'm not that guy. I'm not the guy that thinks in a linear fashion. I can [00:12:00] when I have to. You know, I spent 10 years working as a manager in IT.
Trust me, I can when I have to. But that's not my natural skill set. I'm not linear. And I can, if I could see Sarah's face when she listens to this podcast, she'd be like, yeah, no shit, Sherlock. You are not linear. Because Sarah's very organized, very drilled, very Put together, and I'm so not those things.
I wish I was, sometimes, but out of the same chaos comes the imagery and the ideas that we have. So, I can't turn it off. I don't want to turn it off. If anything, being slightly chaotic is my superpower, because it brings ideas, and it brings energy, and it brings drive. But, equally, it brings inconsistency.
It brings me being really easily distracted. Distracted by breathing, you know? It's just ridiculous. So, some of the things we did last year were to [00:13:00] try and see if there are ways in which I can help myself and help the delegates on our workshops not suffer at the hands of my own chaos. And one of them is we do a quick presentation, half an hour, forty minutes.
If I get that right, of course that becomes a piece of collateral that we can send out to you if you come on one of our workshops. It becomes a series of ideas and diagrams that maybe I can use for training videos. It becomes some words that maybe I can re craft into maybe a podcast or for when I'm writing with NPhoto magazine or whether I'm writing for Professional Photographer.
So these are just parts of the puzzle. And we got that together last year and the feedback we're getting from our workshops is just phenomenal. It's absolutely brilliant that people have come on it. They seem to enjoy it. They come back. So to all of those people who are multiple offenders, thank you. It's so lovely to see you all. It feels [00:14:00] like we're beginning to build a little community. So now I know I've got the product right or we're in the, we're going in the right direction with the product. Now we can really start to focus on it. Forgive the pun. We can really start to drive that home just like we did with the core photography business.
And that's the target of this year. Mostly is to drive the training. Drive The platforms, the videos, all of the stuff that goes around that. The podcast is a big part of that. But finding the time when I'm on my own To sit and record is or has proven tricky over the past month or two. So, Christmas and New Year were lovely.
I digress here a little bit, but there's a slight point to it. Christmas and New Year were lovely. So, we stopped, we shut the studio down. Day before or two days before Christmas Eve I went shopping with my boy to do some mop up. Spent a really, just had a really lovely day the day before Christmas Eve.
Christmas Eve onwards up until, really up [00:15:00] until New Year's Day was spent with family and friends. And I really do mean pretty much every waking minute was with people I love. And now I'm an extrovert. In theory, as an extrovert, every one of those moments with family and friends is a moment to recharge.
It's a moment for me to really feel energised. Yeah, that's, that's an extravert I love being around people. But I tell you what, when I got to New Year's Day, all I really wanted to do was just find myself in a dark room. And switch the social side of my brain off and do something much less much less social I suppose is the only word I can think of.
I've had a couple of days of that and I'm beginning to get myself back together. And then, uh, last or two nights ago straight back out photographing the Christmas party for the Le Manoir chefs. And the staff, [00:16:00] which is riotous. Now those guys, Le Manoir is two Michelin starred hotel and restaurant, or restaurant with rooms, I think is how they like to call it.
It's an amazing place, beautiful food, voted one of the top hotels in the world. It's in the top 50 every year, I think it was in the top 10 this year. Absolutely phenomenal place, and they work hours that make mine look kind of shabby, I think. They work long hours, it's hard graft, they love it, they're brilliant.
But when you're thrown into their Christmas party, they don't half let off a little bit of steam, and it is great. So it was really nice to have a couple of quieter days, and then the Christmas party at La Manoire with my friends who are chefs, front of house gardeners, housekeeping you name it, the management team, marketing, sales, the HR team who asked me to do it.
They're just brilliant, and I've come away from it buzzing and energized all over again. So I cannot wait for the year. [00:17:00] And on that, we are building the workshops up. 
On that note, we have a couple actually, I'm going to be at the convention, the Societies of Photographers convention in January, I'm hoping there's some structure to this podcast by the way I'm gonna have to finish in about 5 to 10 minutes because I'll arrive at my client and I'll pick it up again, but I'll let you bet I'll repeat a bit because I won't remember where I got to, and I don't want to have to spend hours in edit, I don't have time to spend hours in the edit, so this is gonna be one of those podcasts That is pretty raw, it's gonna come out of the recording unit as it is, and it's gonna go straight out.
As you're hearing it, I don't think there'll have been very much editing except to stick in some music underneath it, and just to check the sound quality's alright. So, forgive me for that. But it's gonna be well I'm at the convention, 17th, I'm at the whole of the convention, but I'm doing two workshops, I'm doing a super class on the 17th.
And a Masterclass on the 18th. The Superclass you have to book in advance. I think there's one place left. That's all. If anybody fancies [00:18:00] it, head over to the Society's Convention and look for the Superclasses. We're gonna spend the whole of that three, three and a half hours. Creating headshots and personal branding images.
I've never met the couple who are my models. I'm looking forward to meeting them. They sound really cool. But we're going to explore lighting, how you interact. We're going to talk about whatever people want to talk about. Whether it's the marketing side of it, whether it's the business side of it.
Whether it's how you tell a story through the photos. It's whether, how you weave the story of the shoot. Because I think that's an underrepresented part of social photography is how you thread your way in a meaningful fashion through the shoots. That's the superclass. That's on the 17th. 
On the 18th, I'm doing a masterclass, you don't need to book for that, but I'd love to see you. It's free if you have a ticket to the event. Come along and we're going to be talking about specifically ten lighting patterns. I'm going to put together ten easy lighting patterns that you can replicate. One of the things I'm acutely aware of is, [00:19:00] I find much of taking a portrait second nature to me.
I do it Automatically, I can see light, I can feel it, I can almost smell it out. anD I, I don't know why or how that should be, but it is. So when I'm positioning lights, I know exactly what I'm doing, because I'm simply looking at what's in front of me. But, I've had to critique a few images some people have been on a workshop, some people have simply have asked me for some mentoring, and reading light, it turns out, is not the most natural thing in the world, and I, I assumed it was.
So I've clearly misunderstood some aspects of what, how we can teach this, so part of the Masterclass really, or part of the idea behind the Masterclass really, is to see if we can nail down ten lighting patterns with two lights, so we use one light, we'll use two lights, we'll create some drama, we'll create some theatre, we'll create some very basic stuff, [00:20:00] But the idea is we're going to hand over some real examples done live in front of the audience as to how you can do this with basic equipment.
We're going to do it in a normal room. It's just one of the meeting rooms in a hotel. We're going to do it with normal kit. I will have two lights I will, I think, have a pop up backdrop, which I'll bring in, just so I've got a plain backdrop, because I can't guarantee it. And we're going to go through some of the ideas.
And that's kind of where we're taking all of our workshops now, is to give our delegates things they can take away with them. Proper, right, okay, if you do this, that will work. One of the things I've always fought against, the reason we haven't really gone down that road up until now, is I've Rebelled a lot against people telling me how I should do it.
And I never ever, still don't, want to be the guy that says this is how you should do it. And I try really hard to remember at the beginning of every workshop, every presentation I [00:21:00] ever do. I did one the other day, we did a webinar, and I started by telling everybody on it. It's very personal to me. My eyes, my clients, my lights, my camera, my style. All of it is about me and what I like. It might not work for everybody. So I can give you insights into the thought process and this is what I thought we would do.
We'll give insights, we'll give ideas, we'll give inspiration, we'll energize. And all of that works. But the problem is if you don't understand the fundamentals or can't read it like some photographers can, then it becomes slightly trickier. So the masterclass, the second of the two classes, the masterclass at the convention on the 18th of January, it's gonna be much to do with that.
So if you're round the convention, you're a loose end. I think it's 11 till one 30 on the 18th. So it's a mid-morning slot. You'll finish your breakfast, you'll have had a couple of cups of coffee. You'll be thinking, what the hell am I gonna do today? Why not stick your head in and come and have a play?[00:22:00] 
So that's what we're going to do. And at that stage, I'm going to break off here now, because as I turn this left hand bend on a very wet road. Here we go. I'm just going to arrive at my client, which is great. I'm photographing for the Hearing Dogs this afternoon. I'm photographing a re a recipient, so a partnership, a hearing dog and a a deaf person whose story is both heartbreaking and inspirational in equal measure.
So I'm looking forward to that. It's going to be a lovely shoot. I will pick up again when I've broken off and let you know how that went. and finish off this podcast. Once again. Craig, thank you very much for telling me that I can, if I wish to record podcasts in the car,
 So just to pick up where I left off, just come to the end of a lovely shoot. Sorry, also weaving, or trying to weave through traffic in a very small Buckinghamshire town. Wilmslow, it turns out, is full of tiny little [00:23:00] streets. Many of which I'm navigating a large Land Rover through.
It's not easy and speaking at the same time. Apparently, it turns out, I can just about walk and chew gum at the same time, but cannot talk and drive a Land Rover at the same time. too: must be two different bits of my brain. Okay. And a nice person's let me out, and another person has refused to let me out.
And there's a motorbike, and I've just landed into school traffic. In Bucks, which means that no one's paying attention at all to anyone except their own journey home and trying to get back for our, I'm assuming, a cup of tea and to get the kids a sandwich. Where are we? So yes, I just finished a really beautiful shoot with a really lovely person who she lost her hearing.
Well, she had an illness, went into a coma, came out of the coma, and discovered that she had lost her hearing, one heck of a shock. And so she now has a Hearing Dog, but she's profoundly [00:24:00] deaf, has absolutely no hearing at all.
And the hearing dog provides all of the support that she needs. So if the doorbell goes, the phone goes. Smoke alarms, obviously. Every minutiae of life that we take for granted, the hearing dog supports them. A hearing dog. A beautiful spaniel. I'm not going to give any names away, because that's not my place to.
But an absolutely wonderful shoot. And I read in the notes that she wasn't particularly keen on being photographed. Not someone who's used to being photographed, not someone who enjoys being photographed. And you read these notes and I would say 80 percent of my clients sit in that bracket. Um, there are days, there are days when I wake up and wished everybody I photographed really, really, really wanted to be photographed.
Models and the like. Because man, wouldn't that be just glorious? Really easy too. It'd be wonderful that every person in [00:25:00] front of the camera wanted to show off, and they just loved it, and they were confident, and knew how beautiful they were. But that's just not my world. So the lady, really super smart lawyer didn't really want to be, well my note said that she didn't really feel comfortable being photographed, but it turns out, uh, She could not have been lovelier.
Did I just say that right? Lovelier, lovelier. She could not have I'm concentrating on driving. Lovelier. And the shoot has just been absolutely beautiful. The dog was stunning. The light has been really nice. We're under a rain warning at the moment. We're about to get some really heavy rain, but it held off long enough that we've done the whole shoot in the dry. Well, in the dry, but not on the dry. Everywhere. I don't know what it's like where you are around the world, but in Britain, just at the moment, we've had back to back rainstorms of one sort or another. Some of them big enough to be given names.
And we've got another tranche of it coming in in about an hour. Oh, half an hour, about half an hour. [00:26:00] I don't know why that matters. I'm one of those people that have to suddenly get to detail. I don't know why. I apologize. Anyway, it's been a brilliant afternoon, and it's these kinds of shoots that remind me why I do what I do.
Because just having people like the lady I've just photographed in front of the camera who full of energy, and smart, and laughter. She can hear nothing. Everything is being done through lip reading, which is, for me, is not I mean, I'm used to working around the deaf community, but I'm one of those people that spends a lot of time looking to the sides to see where the next shot's coming from.
So, mid sentence, I'll suddenly find myself looking away. And, until working with the Hearing Dogs For Deaf People, I didn't even know I did it. And, of course, it becomes a profound challenge that I need to concentrate and I've spent the afternoon concentrating on making sure no matter who I'm talking to or what I'm thinking for the next shot I must always [00:27:00] have eye contact with the person, the hearing dog recipient because They're relying on seeing my lip movements to be able to understand what's going on.
And it, you become acutely aware of it. but equally, she said, it's really bad when people try to talk slowly because that changes her understanding of the words. Because she's lip, because she's lip reading, if you speak slowly, actually that makes it harder to understand the wording. So all in all something I need to continue to work on and get better at.
At least I'm aware of it, and I try, I try pretty hard, but the photos we've got are absolutely beautiful. So where were we, where were we? Oh, I think we'd come to a bit, some of that training, I've no idea, I told you I'd lose track. podcast part two, I'm Paul, and this is still the Mastering Portrait Photography Podcast.
As I wind my way through the lanes. Other things that are happening in the studio. Obviously we're working on the setup of our training and our workshops. I'm about to re [00:28:00] platform all of our websites onto a new platform. Not quite sure which one it's going to be just yet. 
But one of the challenges I guess all of us have is our web presence is really important, and so I built all my own websites built it all on WordPress. So all hosted it's all currently hosted on Siteground but over the years, a combination of price walking, which simply means every year it's got more and more expensive. You can get a good deal to start with, but gradually, I mean, we pay now.
For two, the two main of our websites, I think the basic hosting is about 1200 quid a year for the two. And on top of that are all the little plug ins that we've had to buy and put in to run things like the shop, to run things like the automated side of it, the emails, to do certain things like display the images the way I want them.
All of these bits of software are licensed. [00:29:00] Which is fine, but if you added all of that in to get in as well, rather, I think you get up into the region of sort of 1, 500 quid a year, 1, 600 pounds a year, somewhere around there for the two websites. Now that's fine, we're a big business. We work really hard at what we do, and we can justify paying properly, and paying, well pay our licenses anyway, but we can justify all of the expense of the website simply because it's a part of our turnover. 
However, what irks me is firstly how difficult it is to keep on top of all of the updates of all of the component bits of software and also just how expensive it is when it doesn't need to be. It's not about the fact that I have to invest in it, it's about the fact that I don't think I need to do, I need to invest the time and the finances to the level we are.
So I'm hunting around at the moment. I think I know what we're gonna do, and I think I know how I'm gonna do it. It'll take time, which is [00:30:00] something I don't have a lot of, but it's still got to be done. But if I can get all of the websites into one place, simplify them down, they don't need to be as comp, I'm really proud of our websites, but they do not need to be as complicated as they have evolved to be. And it's not that I set out to make them complicated, or I set out to do stuff that's particularly difficult. It's just that, year on year on year, as you add functionality, as you try to do new things, as you get on top of SEO, and structuring, and then keeping a track of 301s and 404s, and then you've got to have, like, an SEO tool to help you make sure your SEO's alright.
And then you've got albums and portfolio bits of kit. You've got sliders. Oh man, there's so many bits of software. All of which is necessary to do what I have in my head. So what I've got to do first is figure out what's the bare minimum I can get away with. And then secondly, re platform all of that. So the websites will still be [00:31:00] beautiful.
But if I can get it all under one roof, it'll be much easier to manage. And I don't have the time, to manage everything anymore, I simply don't. So that's, that's on the list for this year. And the other thing we're gonna do this year, or I've already started doing, is gradually pushing more into continuous lighting and away from strobes.
Now, this is one which I don't yet know quite where the journey's gonna take me, but the foray that we've had into it so far has been incredibly rewarding. LED technology now with high CRI LEDs is at the standard where the quality is nearly as good as strobes. It's not, I still love the light you get off a Zenon strobe.
There's something really beautiful about the quality of light, and of course, massively punchy. You get a huge amount of light, [00:32:00] a huge amount of kick. out of pretty much any strobe compared to an LED. If you had LEDs as bright as the strobe, as bright as the instantaneous flash of a strobe, people wouldn't be able to see.
It's, you know, so bright, there's so much energy in that tiny fraction of a second, that, I don't know, thousandths of a second of light burst. But working with LED makes it easier to do video and you really can see What you're gonna get. And my logic is a very simple one. If it's good enough for the film industry, and the TV industry, Netflix and the like, then it's good enough for photography.
Yes, alright, there are some things I'm gonna have to learn how to do differently. But I love doing that anyway. I'm a quick learner on most things. And so, I'm really excited about it. We've started I bought I've got a couple of Aputure Lightstorm Focusable, so these have got focusing lenses on the front focusable spots, and [00:33:00] they've got the old Bowens S type mounts on them, so we can mount pretty much anything.
I use Profoto strobes in the studio but I've got these Aperture Lightstorm tunable lights, which are absolutely phenomenal. Really bright when you want them to be. If you turn them right down, they'll last for hours on a single charge. Also I've got a couple of, they were just cheap. I was working in the flash centre doing judging for the BIPP.
And it was the flash centre in Birmingham were hosting us. And they had these light strips, just light rods. LED, Phottix. I think they were 40 quid each. I mean, they're really pennies. You know, a tank of fuel in this Land Rover is about 80 quid, so for the price of a tank of fuel, I can get two highly tunable, full spectrum lights that will do any color on the color wheel.
As well as doing normal presets. They also do some clever things with, you can make, turn them into police lights and all the rest of it. They're quite cool. [00:34:00] So I got those working in the studio, but one of the challenges when you're working with Available light is the camera is going to capture everything it sees.
With strobes, I don't worry about the lighting in the studio because the strobe overpowers it. Doesn't really matter. But with LED, you have to get the lighting, the whole lighting, exactly as you want it. And it caught us out a little bit when we were recording a video recently, and the video is simply too dark because I've lit my subject perfectly.
But I haven't lit the rest of the studio because it never really occurred to me, and I need to do it, and it's fine. Everything's okay, and certainly the subject looks incredible, but when you look at the footage of me talking to camera, for instance, I'm in the gloom somewhere. And although we tried to sort it out a little bit, we haven't quite got there.
So I've now retrofitted all of the lighting in the studio, so all of our normal overheads, office lighting if you like, in the studio, with, again, made by Aputure. They are, I can't, I think they're called [00:35:00] B7Cs or BL7Cs, which are, they look like a fat light bulb with an Edison screw thread, so they'll fit pretty much any light fitting from 100 volts up to about 250 volts.
You screw them into a light fitting, and in normal mode, they just behave like normal light bulbs, except that you can hook them up to the same app I use for the Aputure Lightstorms, and you can control them completely from the phone. So I can control how strong they are. I can also control, again, like the Phottix, light sticks, I can control exactly what color they are.
So these things, they're only about 50 quid each, but they are fully tunable. Any color I like and some special effects, if ever I did video that needed to feature, I don't know, police, car or fireworks or firelight, , it does all of those, that's of almost no interest to me. It's quite a cool thing to do, but.
Not really for what I do. But I can control their light to be any colour [00:36:00] temperature and any power. On top of that, if you unscrew the light, it becomes a battery powered light. It simply can sit in someone's hand, or you can put it into any light fitting, even if it's not plugged in, and it will work exactly the same.
It doesn't really make any difference. It'll last for about seven hours off the battery. These are really cool. So, we've started to experiment. A little way to go. I need some slightly, some LED panels. I've got a couple of bits. I do have some LED panels, but they're slightly older and the high CRI on the newer LEDs, you can really see the difference when you're illuminating skin.
But it's a whole new adventure and it does change the way you shoot. So at the moment when I'm shooting, particularly when I'm doing headshots, I'll use, I'll do some with strobes because you get that glorious, clean light. With really deep depths of field. And obviously, ProPhoto units that modifies everything is absolutely stunning.
So that's not something I'm gonna [00:37:00] completely get rid of anytime soon because I'm addicted to the quality of the light. But in the second half of the shoot, or maybe for certain shots, I'll bring out some LED lighting, maybe with a soft box or maybe LED, the strips and. You then get this beautiful thing where you can have much shallower depths of field.
So, and total control, you can see exactly how the light's going to play. You can change the colours of the lights as if I was gelling the strobes, but it's so much easier. Literally, I can just dial it in to the app and change the colour of the lights. It's opening up new avenues to explore where we can play with colour because it's quicker.
We can play with really shallow depths of field. I'm unlikely to ever be able to light, a family easily, because the power you'd need to get the depth of field you need, at least with the ISOs that we're still using at the moment, is possibly a bit too bright. But, [00:38:00] ISOs are becoming normal.
The party I shot for the hotel I shot nearly all of it. Our ISO 10,000, ISO 10 K. That's just ridiculous in terms of sensitivity. But I wanted to capture the colors of the party. I wanted to capture the candlelight. I wanted to capture the sort of fairy lights and effects lights that the events company had put on.
I wanted all of that, and I didn't wanna bounce, flash in and kill it. I did, obviously, when they're doing their awards. I used a flash gun. I used a, a speedlight on the camera because. Me being creative with the lighting is really not part of that puzzle. They need to be well lit, they need to be clear, they want to be able to celebrate the awards they've won.
But, when it comes to the event side of it, the party side of it, I shot nearly all of it at ISO 10, 000 and then simply ran it through, for this particular run, I ran it through Adobe Lightroom, the AI noise reducer. I didn't turn the noise [00:39:00] reduction up very much, 20%? Tiny. But it has a really profound quality to it now.
So you can run at ISO 10, 000 and still get pretty clean images. You lose a little bit of detail, it can get a little bit mushy. But it's a 50 megapixel camera, the Z9. And these pictures are not going to be used anywhere bigger, I'm going to guess, than 7x5. That's it. They're not hero pictures, they're not going out as posters.
So, I've got a huge amount of latitude. And to be fair, I probably didn't even need to put the noise reducer on it, but I did just because, it's like somebody's going to zoom in and go, that's a bit grainy. Why do you need high ISOs, or clean high ISOs with LED? Well, think about it. Let's say I want to get to f8, right?
Let's say I want to photograph a group of four or five people, and I'm going to need f8. To get the front to back bite in the image. So that the person at the front of the shot is nice and sharp, the person at the back of the shot is nice and sharp. Now, with a strobe, [00:40:00] that's really easy. With a strobe, I can turn the power wherever I like it, it won't make an awful lot of difference to the people in the shot, it's just a bright flash, and it's done.
And I can set the camera at ISO 100, F8, F11, F16, whatever. Doesn't matter. It'll override all the light in the room, and I've got plenty of depth of field. Really easy. Now. If I turned my LEDs, and I'd need a few more than I own, up to get ISO 100, 100th of a second, f11, that is bright sunlight. That's effectively daylight, but on a sunny day.
So, that's not really practical in a studio if I don't want people to be squinting. I could turn the power of the lights down, and use less power on the lights, but then of course I'm going to need to use slower shutter speeds, wider apertures, or higher ISOs. And now, with the ability to clean up even high ISO, [00:41:00] I'm starting to teeter on the edge of being able to do practically what you can do with strobes, with LEDs instead.
Not there yet, but we're heading In the right direction. So that's on my list. That's part of this year. I'm gonna re-platform, the websites we're gonna switch over to LED. And we're gonna just see whether, for instance, we can create better videos, more videos, so it in, in the end. This year, it is all about making the changes we need to the business that we are looking forwards to.
More about training, more about workshops, more about creating videos, about creating educational materials. Who knows, who knows, one day I might even get around to writing a second book to go with the very successful Mastering Portrait Photography. Mastering Portrait Photography Part 2, the sequel.
This time it's personal. Mastering Portrait Photography Armageddon. I don't know, maybe I'll do it like Fast and Furious. We'll just do two, then three, then four, then [00:42:00] five, and then twenty eight. Who knows. But at the moment I haven't got that in me. The problem is always, of course, like all of us, our real clients, the clients that pay our everyday bills, the portrait clients, the wedding clients, the commercial clients I'm gonna have to service those guys first.
And that's always the kicker, is how do I manage to keep the revenue coming in just as we need it, while still effectively building an entire add on or new business. It's a new business. So that's the puzzle. I will get to the bottom of it. I will figure it out. I'm enjoying the process very much.
And so that, for us, is the year ahead. As I drive through, the rain has just arrived. It's dark and gloomy. My windscreen wipers are now squeaking in the background. I'm sure you can hear that on the recording. I'm driving through a very beautiful bit of the country. I'm running along one of the ridges in the Ridgeway.
That's the Chiltern Hills. Just driving along and in spite of it being gloomy and dramatic, there's [00:43:00] fields full of sheep, there's just past an old farm, it's actually one of my clients here, and it's beautiful I'm guessing that is a medieval farmhouse, that is well old, that's got to be, and you're looking at the roof line, it's all sagged and these tiny little bricks and the road dips and drives around into the distance, it's Quite beautiful in spite of the rain.
So there you have it. Please do head over to Mastering Portrait Photography. Also have a look if you're interested in the workshops that we're running this year. They're all out all up. The first six, at least, are up. The first few sold out literally within a day or so. Which is really flattering, but then gives me the problem of having to immediately schedule in new ones.
There are a few spaces on some of the others though, so if you fancy coming and having an absolute blast about portrait photography in particular, whether it's you want to talk about the business side, the photoshopping side, or camera craft [00:44:00] or studio lighting, then please do head over to Paul Wilkinson Photography and look for the section on workshops.
You can just google Paul Wilkinson Photography workshops. And you'll find them pretty quick. Whatever else happens, I hope your holiday season was peaceful. I hope you had a lovely, restful one. If not, I hope you're having an absolute party. And so, here's to 2024. Let's hope that it's Well, let's hope that it's a nicer year than it seems to have been in the first few days.
There's nothing in the news that fills me with very much joy. So I'm just ignoring the news. I'm not paying any attention to it. I'm not getting involved. It just upsets me. I'm going to continue to do what I do and enjoy spending time with my clients, enjoy spending time with other photographers.
Basically, I'm just going to make the most of my time on the planet. Here's to 2024 and whatever else, remember, be kind to yourself. Take care. [00:45:00] 

 

So it's Sunday as I both record and write this and I'm having a frankly chilled day.  Not that this is in any way your worry, but I thought I'd tell you.

This episode is a rebuttal of my own grumpy podcast (EP113) when I seem to have spent most of it muttering about my Z7ii and how it isn't quite there yet.  Well, this one is the other extreme - here are the reasons I think mirrorless and, by extension, the Nikon Z9 is about to come of age.  If the spec of the Z9 is correct (I don't have my hands on one yet - it's ordered and paid for but could be a while) then this camera won't just be the pinnacle of mirrorless as we know it, it will be the start of a whole new generation of cameras and capability.  Seriously.  

I also give a shameless (and, just to be clear, unpaid) plug for the wonderful institution that is Grays Of Westminster - simply the best Nikon shop in the world.  I should add, I don't know if there are other dedicated Nikon shops in the world.  I don't care if there are: Grays would still come out on top. It is truly like Ollivander's Wand Shop in Harry Potter. But with lenses not wands. And customer service that is every bit as personal.

If you're curious they can be found at https://www.graysofwestminster.co.uk/ and they also have a fabulous range of 2nd hand kit in their online store. 

Enjoy!

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?  

Switching to a mirrorless system was always going to happen - SLRs (and their requisite mirrors) are slowly heading the same way as film, dark rooms, Black Forest gateaux, prawn cocktail and sandals with socks. Though I happen to love Black Forest gateaux. And film.  And the darkroom.  Prawn cocktails and sandals with socks, well they can stay in the history books!

Anyway, James Keen DM'd me on Instagram and asked for an update on my move to mirrorless and so, while clattering my way home in the Land Rover from a perfect Oxfordshire wedding, here are my thoughts.  With a few rattly sound effects in the background just for authenticity.

Enjoy!

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?  

Have you ever wondered how just a few words can make your day or break your heart?  In this episode I ponder on how words are the backbone of portrait photography: during the shoot, they're the only thing you have!

From the minute your client arrives, to the moment you're saying your goodbyes and waving them from your doorstep (you do actually make the effort to see them to their card don't you?!), it's your words and what you say with your body language that is going to make or break the shoot.  Yes, the images will ultimately be the thing you sell, but the experience and the way your client feels during the shoot are so much important than any pixels can be.

Words.  It's all in the witchery of the words.

I mention a piece of software called FoCal in the episode - this is a fantastic app for calibrating your lenses if you happen to own a Nikon or Canon camera (sorry Fuji, Sony, and Olympus users!)  It was recommended by one of our Mastering Portrait Photography members - Bob Foyers (https://foyers.photography/) and may be one of the most useful apps I will see all year! 

FoCal can be found here: https://www.reikanfocal.com/ You're welcome.  Oh, and thanks to Bob for mentioning it!

Cheers
P.

 

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If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?  

Today's podcast was recorded as I travelled to photograph a wedding.  Given this is August 2020 (the year of Covid-19) that is not a particularly common occurrence, with most of our weddings being postponed to 2021 / 2022 so I am probably sounding a little giddy!

As usual, there is an update on what's been happening and then the main topic is all about understanding 'stops' - or, more precisely, why it's USEFUL to understand stops, even in this day and age of automatic everything. 

I promise I do, eventually, get to the point after going through the whys and wherefores of stops, their definitions and some examples.

So a slightly technical episode this one but hopefully useful nonetheless!

Enjoy!

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If you enjoy this podcast, please head over to Mastering Portrait Photography where there are articles and videos about this wonderful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics you would like to hear, have questions we could answer or would simply like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk 

We all have a bag of some sort: big, small, with wheels, with back-breaking straps, modest, flamboyant, chock full or half empty. We ALL have a bag. This is what's in mine from bodies to brushes, gizmos to gum. 

 

To view more content, visit Mastering Portrait Photography!