The Mastering Portrait Photography Podcast

In this week's episode, I am talking about how we set up the sale in the shoot - not in the salesroom; the salesroom is where we close the deal.  I love this process, and it works, too: happy clients, great images and consistent (and high-value) sales.  Perfect.

Also, this episode is kindly sponsored by Pioneer Eneloop Batteries.  Once again, I am extolling the virtues of replacing all those single-use batteries with eco-friendly, long-life rechargeables.  I did the same thing last year and enjoyed using the batteries (and charger) so much that I went out and bought a complete set of them.  The Zoom recorder I used for this episode has Eneloop Pro batteries in it.  Love them.

You can get them on Amazon at https://amzn.to/3utOdzg 

Also, I get carried away and end up chatting about the new headphones I bought - brilliant things!  Was always jealous of Sarah's AirPods Pro that I bought for her (https://amzn.to/3upRhMH), so as I headed off to work in Ibiza a few weeks ago, I bought some Sony equivalents. Life-changing.  Seriously. Life-changing.  Podcasts, Spotify, and even watching Netflix while I'm retouching, I love these things.  

Again, these are available on Amazon at https://amzn.to/3AxhjRT 

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Well, I'm back in the shed for this episode - love the acoustics in here.  Also, the peace and quiet as no-one disturbs me.

This week's episode is inspired by an email we received from Bob and Sylvia (two of our lovely listeners) who described how they dragged out their wedding album and what they felt when going through it after fifty years of marriage.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

This episode was recorded in a bar - possibly my favourite but, in contrast to our studio garden - not the quietest place to record audio.  But it makes me happy.  It was at this year’s incredible Societies of Photographers Convention in London where I spent the week judging and, well, generally feeling liberated from the previous two years of lockdown!

The interview is with one of the nicest guys in the industry - Ross Grieve - who is a street and portrait photographer as well as a videographer and Panasonic Ambassador.  He is also the host of the Talking Shot podcast - details of which he gives in the interview.

As always, I asked my interviewee to nominate a book that would make us smile and what a choice it is! The. Far Side, by Gary Larson is one of those books you just can't put down and can't help but feel better for reading.  Well, it is choc-full of funny cartoons after all!

Of course, being in a bar, we had bought ourselves a pint or two and we commence with the obligatory cheers…

During this episode, I also mention the workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

It's late and I'm driving back from a beautiful spring wedding, shot in uncharacteristic April sunshine.  I am, to put it mildly, hot and tired.  in spite of this, I thought it would be an idea to record a quick podcast on my way home, so here it is - various musings on finding freedom in the studio and the joy of using the Z9  as a wedding photographer. Oh, and I got to photograph some fireworks which is always a lot of fun!

During this episode, I mention the workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

I think I may have mentioned this before, but I LOVE creating portraits.  The past couple of days have been all about headshots - part corporate, part creative branding.  Either way, these are just portraits.

And that is something that I cannot stress enough: if you're a portrait photographer, creating cool, engaging headshots is no different to creating fine-art portraits - and you get to meet some incredibly interesting people along the way.  

When you're designing your photography business, it is worth remembering that there is more than one way to generate revenue if you have a talent for capturing portraits!

During this episode, I mention the workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

So it's been a month since recording the last podcast.  A busy month. A very busy month.  But during that time I did manage to get some time out with Sarah and our trusty spaniel, Rufus, and go for a walking holiday in South Wales.  

Wales is my home country so it is always a real joy to be back - there is something about the country, its ruggedness and its friendliness in equal measure: a week of walking, enjoying the sights and laughing.  Glorious.

During the week, I had a chance to experience customer service in all its glory (and otherwise) and I took the opportunity of paying attention to see if there is anything we could learn.  

During this podcast, I mention some  workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If there is one skill I have, it's recognising an opportunity when it bops me on the nose.  Today was one of those moments.  Helen May actually came to the studio to update her headshots but the minute we sat and talked about her work on diversity and inclusion, I knew she would be perfect to have on the podcast. 

Luckily both of our diaries had some time after her session and so we sat, chatted and laughed about her life, her work, her new book and how photographers (like me) can learn and improve our approach both as company owners and as people who interact with people on a daily (or hourly!) basis.

Helen's new book Everyone Included is available on Amazon:

Diversity and inclusion (D&I) isn’t just an HR exercise – it can make a real difference to your team performance too.

By making everyone in your team feel like they belong, you’ll be able to boost motivation and productivity. Everyone Included helps you make inclusion, belonging and wellbeing central to your team. By helping everyone feel that they belong, your team will foster genuine inclusion and be ready to adapt and evolve in the future.

With a step-by-step plan to design and implement a diversity and inclusion plan that brings results:

1. Where are you now? – Understand your team profile now by conducting a belonging Audit to identify how inclusive your team is.
2. What do I do next? – Design a D&I plan, including a business case to win support, and identify key metrics to measure its effectiveness
3. How do I keep going? – Ensure your programme continually improves and remains relevant by creating measurements and feedback loops Everyone Included is your comprehensive, step-by-step guide to creating a diversity and inclusion strategy that delivers results for your team.

As always, I asked my interviewee for a book recommendation for our little library and she recommended The Art Of Thinking Clearly by Rolf Dobelli - and can be found here on Amazon.

It was a very funny, very informative hour or so and well worth a listen.  Of course, I would say that but have a listen and see what you think!  

And if you're thinking that Helen and I hit it off immediately?  Well, you'd be absolutely right!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

It's 2022 and I have to say it's starting off in a very positive mood!  Admittedly New Year didn't go quite to plan, thanks to Covid and family injury, but other than that all good.

And besides, my Nikon Z9 has arrived and I am now having a ball with what can only be described as the best camera I've ever had the pleasure to use.  More on that in this and future podcasts!

We had a wonderful email today from a client saying how happy she was with everything we'd done - a truly lovely email to receive!  But here's the thing: during this particular job, a mistake had crept in.  They sometimes do; we are a team of humans!  But how we dealt with it, how we managed it, how we reacted to that client and made sure we did everything possible to apologise and fix it, well that made all the difference.

And we have an email to prove it!

Running a business is never going to be easy but dealing with mistakes has to be at the very heart of what you do.  

Just remember: Admit It, Own It, Fix It.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?  

Well, this is the last episode of 2021.  Unless I find a moment to drag myself away from the turkey, pigs in blankets, roast potatoes, cheese, Quality Street, sherry, wine, stuffing, more turkey, more cheese and maybe just a tad more sherry.  Oh go on then, if I must, best make it a small one.

In this episode, I have the pleasure of speaking with Grays Of Westminster - a legendary shop of all things Nikon.  I am speaking with Becky and Kon from the shop who not only run rings around me with their knowledge of Nikon gear but are two of the nicest people you can imagine!  It is a lovely interview, irrespective of the camera brand you use. Mostly we chat kit, customer service and the imminent Z9!

In the interview, I ask them both for the book recommendations.

Kon recommended Wonderland, by Annie Leibovitz: 

‘Looking back at my work, I see that fashion has always been there,’ Annie Leibovitz observes in the preface to Wonderland. ‘Fashion plays a part in the scheme of everything, but photography always comes first for me. The photograph is the most important part.  And photography is so big that it can encompass journalism, portraiture, reportage, family photographs, fashion ... My work for Vogue fueled the fire for a kind of photography that I might not otherwise have explored.’ 

Becky recommended The Real Deal, by Jo McNally

'Joe writes about everything from the crucial ability to know how to use (and make!) window light to the importance of creating long-term relationships built on trust; from lessons learned after a day in the field to the need to follow your imagination wherever it takes you; from the random and lucky moments that propel one s career to the wonders and pitfalls of today s camera technology. For every mention of f-stops and shutter speeds, there is equal discussion about the importance of access, the occasional moment of hubris, and the idea of becoming iconic. Before Joe was a celebrated and award-winning photographer, before he was a well-respected educator and author of multiple bestselling books, he was just Joe, hustling every day, from one assignment to the next, piecing together a portfolio, a skill set, a reputation, a career. He imagined a life and then took pictures of it. Here are a few frames.'

I'll be adding them to the library!

If you'd like to see some of their videos, they can be found on YouTube (or just search for 'Grays Of Westminster')

Have a wonderful Christmas, one and all and here's to a happy New Year!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?  

Suck, squeeze, bang, blow: four words that drive an engine.  OK, so maybe an obtuse analogy but a business is much like a power unit - once it's running, it doesn't take too much to keep it going but you need to keep it fuelled and maintained.  Ignore these things at your own peril!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

If you'd like to use one of the other players out there, why not try Vurbl?