The Mastering Portrait Photography Podcast

In this interview with an old friend of ours, Simon Shirley, Toastmaster extraordinaire, we end up chatting about some of the simple things that make for a successful client-facing business for responding quickly, to getting a crowd onside (even when the odds are stacked against you!)

I mention a few workshops we'll be running, so here are the links:

Sunday 10th September 2023
The Guild Of Photographers Photohub Event
Oxford
Mastering Off-Camera Flash
https://photohubs.photoguild.co.uk/the-oxford-belfry-photohub/

Thursday 28th September 2023
The Guild Of Photographers Photohub Event
Peebles, Scotland
Mastering Available Light
https://photohubs.photoguild.co.uk/peebles-hydro-photohub-2/ 

Monday September 11, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Dog Photography From Shutter To Print
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-dog-photography-from-shutter-to-print-11th-september-2023/ 

Monday October 9, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Personal Branding Photography
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-personal-branding-photography-9th-october-2023/ 

Monday October 23, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Available Light
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-available-light-23rd-october-2023/ 

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Pick up any book on business in your local bookstore, and it will almost certainly talk about processes. Yawn.  But what if we thought about processes as good habits? The things you do every day that you don't need to think about.

As a business, you need good processes: doing the right things, at the right time in the right way is the foundation of any successful studio. And besides, it gives you more time to do the things you love!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Well, this weekend has two big events: Mother's Day and the Societies Of Photographers Annual Convention In London.  

Sadly I wasn't able to make the Convention this year - though I was there in spirit!  That didn't stop me entering the print competition though.  I didn't come away with any gongs this year and that always stings just a little.  Somehow, I have to convert the feeling of missing out on a fantastic convention with photographers who I love to spend time with (FOMO anyone?) and also not getting the scores I would have loved for my entries.

It's all part of the puzzle when it comes to entering photographic competitions.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Photographers are supremely visual, right?  Of course.  But have you ever wondered about the power of words?  Two words, in particular, can have a bigger impact than any image ever can (and I am speaking as someone whose entire life is living and breathing pictures).  The words? "Thank You".  These two words, when given or received, can bring a huge amount of joy.  Trust me.

In the podcast, I mention the dates of our upcoming workshops:

• 6th March, Mastering Essential Studio Lighting
• 20th March, Mastering Available Light
• 3rd April, Mastering Headshot Photography
• 17th April, Mastering Your Creative Workflow From Shutter To Print
• 15th May, Mastering Advanced Studio Lighting
• 5th June, Mastering Available Light On Location In Oxford

These can all be found on our website.

Every workshop is limited to six delegates so we can fine-tune the content for the attendees.  They're an absolute blast! If you're a portrait photographer, whether a pro or looking to break into the industry, these workshops are perfect for you.  We also provide a delicious lunch!  Never underestimate the need for good food! haha.

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

So it's 2023 already!  What happened to 2022?  This episode says a big thank you for 2022 and kicks off the year ahead with some thoughts on how to deal with so much negativity in the years and the media.  We're hitting it all with positivity, energy, creativity and laughter!  Well, you wouldn't expect anything different from us would you?

We also say thanks to some incredible brands who have put a little faith in us and asked us to be ambassadors:

Graphistudio (they create the best photographic albums on the planet!)
https://www.graphistudio.com/en/ 

Pixellu (we use their brilliant Smart Albums application to do the heavy lifting for all of our album designs). If you fancy a discount, use the following link and discount code:
https://www.pixellu.com/?fpr=masteringportraitphotography
Code: MPP@2022

Panasonic Eneloop Batteries (not as sexy maybe as let's say, a camera but massively important!) These guys have very kindly helped with a little funding for the podcast - useful given that we entirely fund it, write it and produce it ourselves.  A little help like this goes a long way - just like the life of their AA batteries (sorry, couldn't resist!)
https://amzn.eu/d/gbinUuT 

Finally, we mention a package that is proving priceless for us in our colour correction - Imagen AI.  Machine Learning (aka. Artificial Intelligence) is certainly going to be a huge part of all of our lives in the future - some of it for good and some of it otherwise - and one or two applications have already emerged that are stunningly elegant in the way they support our business: this is one.  Since we added this to our workflow, it has not only saved us hour upon hour but has also improved the consistency of our colours and grading. Ai isn't all bad!  If you fancy getting 1500 free credits, use this link:
 https://www.imagen-ai.com/start?ref=paulwilkinson  

We also want to thank all of our clients - both as subjects and as delegates to our workshops - we could not be happier and more grateful that you're part of our lives!

THANK YOU TO ALL OF YOU and here's to a fabulous year ahead!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

I recorded this podcast at 7am while sat in the studio, waiting for a new TV to be delivered.  Luckily it actually arrived when they said it would!  The TV is for our Client Reveal Room as we want our customers to have the best possible experience when they come back to see their pictures.

But exactly how do you figure out where to spend your limited budget?  On things that benefit your client, that's where!

In this episode, I mention a couple of different things.  Firstly, a reminder of the colour correction tool I love: Imagen AI If you use this link: https://www.imagen-ai.com/start?ref=paulwilkinson the lovely guys at Imagen AI will give you 1500 free (yes 1500 FREE) file corrections.  I get some as well, so feel free to use the link, and we BOTH get a freebie!

We have just announced a brand new workshop: Mastering The Essentials Of Studio Lighting.. This workshop is very anyone who is venturing into studio lighting and wants to get to grips with creating stunning images with simple techniques and easily available kit.  We'll go through everything you need to know, from setting up the camera to getting the best out of your space.  Details can be found at https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-essential-studio-lighting-21st-november-2022/ As always with our workshops, the number of attendees is strictly limited to 6 (or half a dozen if you prefer it in words) so everyone gets plenty of time to try things out and ask questions.

At the mentioned workshop, we'll be serving a delicious lunch care of the guys at What's Cooking.  Admittedly this link is a little geo-restrictive (I doubt it's much use to listeners more than a few miles away!), but the lunch was sooooo good at the last workshop that I felt we just had to give a quick link!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

At the end of a long week, the exhaustion can creep up on you.  Fatigue is not an unusual feeling for a professional photographer.  But finding your source of energy, whether it's your work, your clients, your colleagues or just some time out with family, is crucial.

For me?  Well, for me it's always been about people in one form or another!

The details of the Photo Hubs Oxford workshop mentioned in this episode can be found at:

https://photohubs.co.uk/product/oxford-light/

This is a hands-on, three-hour workshop for no more than ten people and is all about the thing that I love doing most: finding and using available light for fantastic portraits!

Would love to see you there!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

I have honestly grown to love the sales process - from pitch to payment, it is something I never thought I'd get my head around but have surprised myself.

One key aspect is understanding that a 'no' may not be all it seems.  In this episode, Sarah and I have stood out in the weather at Thame Food Festival, pitching to prospective clients.  Not everyone says 'yes' but learning that there are grades of success when it comes to selling, helps me not worry about those who've said 'no'.

During this episode, I mention a piece of software we're now using to expedite our colour correction.  It's called ImagenAI and it uses machine learning to learn how YOU like YOUR colours, and then applies them.  It's very fast, it's very cool, it's incredibly accurate and it's cost-effective.  And, no, I am not in any way being paid to say that - it's just that this podcast was always meant to be helpful to other photographers and this is one of those moments when software is part of that value.  

It can be found at https://www.imagen-ai.com/

Enjoy this episode!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

After a little bit of a break from recording over the summer, this episode is a quick update and reflects on the experiences we had while visiting the beautiful Tuscany area of Italy.  As with so much in business, it's the experience that completely won us over (though the product was delicious too!)

Huge shout to the Buglioni Winery (and, in particular, to Lorenzo, who could not have made us feel more special! We'll be back!)

We have also been announced as ambassadors for three different top-flight companies (so these links are going to become familiar territory!)

• Graphistudio The best photographic albums in the world!
• Pixellu Smart Albums If you design albums, this is a lifesaver!
• Panasonic Eneloop Our whole studio has these rechargeable batteries powering it!

It is an honour to be associated with all of these products as we already use them all (because they're the best!) Wouldn't have it any other way for our clients!

If you're reading this before Tuesday 20th September, 2022, Sarah and I will be talking on the Graphistudio stand at 1pm - we're going to be talking about five key things while creating a very special personal project with Graphistudio.  The lessons were personal they apply to any photographer wishing to make the most of their client opportunities.  Come say hello!

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

In this week's episode, I am talking about how we set up the sale in the shoot - not in the salesroom; the salesroom is where we close the deal.  I love this process, and it works, too: happy clients, great images and consistent (and high-value) sales.  Perfect.

Also, this episode is kindly sponsored by Pioneer Eneloop Batteries.  Once again, I am extolling the virtues of replacing all those single-use batteries with eco-friendly, long-life rechargeables.  I did the same thing last year and enjoyed using the batteries (and charger) so much that I went out and bought a complete set of them.  The Zoom recorder I used for this episode has Eneloop Pro batteries in it.  Love them.

You can get them on Amazon at https://amzn.to/3utOdzg 

Also, I get carried away and end up chatting about the new headphones I bought - brilliant things!  Was always jealous of Sarah's AirPods Pro that I bought for her (https://amzn.to/3upRhMH), so as I headed off to work in Ibiza a few weeks ago, I bought some Sony equivalents. Life-changing.  Seriously. Life-changing.  Podcasts, Spotify, and even watching Netflix while I'm retouching, I love these things.  

Again, these are available on Amazon at https://amzn.to/3AxhjRT 

Enjoy!

Cheers
P.

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.