Mastering Portrait Photography Podcast
EP130 Invest In Things That Benefit Your Client

EP130 Invest In Things That Benefit Your Client

October 28, 2022

I recorded this podcast at 7am while sat in the studio, waiting for a new TV to be delivered.  Luckily it actually arrived when they said it would!  The TV is for our Client Reveal Room as we want our customers to have the best possible experience when they come back to see their pictures.

But exactly how do you figure out where to spend your limited budget?  On things that benefit your client, that's where!

In this episode, I mention a couple of different things.  Firstly, a reminder of the colour correction tool I love: Imagen AI If you use this link: https://www.imagen-ai.com/start?ref=paulwilkinson the lovely guys at Imagen AI will give you 1500 free (yes 1500 FREE) file corrections.  I get some as well, so feel free to use the link, and we BOTH get a freebie!

We have just announced a brand new workshop: Mastering The Essentials Of Studio Lighting.. This workshop is very anyone who is venturing into studio lighting and wants to get to grips with creating stunning images with simple techniques and easily available kit.  We'll go through everything you need to know, from setting up the camera to getting the best out of your space.  Details can be found at https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-essential-studio-lighting-21st-november-2022/ As always with our workshops, the number of attendees is strictly limited to 6 (or half a dozen if you prefer it in words) so everyone gets plenty of time to try things out and ask questions.

At the mentioned workshop, we'll be serving a delicious lunch care of the guys at What's Cooking.  Admittedly this link is a little geo-restrictive (I doubt it's much use to listeners more than a few miles away!), but the lunch was sooooo good at the last workshop that I felt we just had to give a quick link!

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP129 - What Is Your Inner Energy Source?

EP129 - What Is Your Inner Energy Source?

October 9, 2022

At the end of a long week, the exhaustion can creep up on you.  Fatigue is not an unusual feeling for a professional photographer.  But finding your source of energy, whether it's your work, your clients, your colleagues or just some time out with family, is crucial.

For me?  Well, for me it's always been about people in one form or another!

The details of the Photo Hubs Oxford workshop mentioned in this episode can be found at:

https://photohubs.co.uk/product/oxford-light/

This is a hands-on, three-hour workshop for no more than ten people and is all about the thing that I love doing most: finding and using available light for fantastic portraits!

Would love to see you there!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP128 Stay Positive: That ’No’ Might Just Be A ’Yes’ For A Later Date

EP128 Stay Positive: That ’No’ Might Just Be A ’Yes’ For A Later Date

September 30, 2022

I have honestly grown to love the sales process - from pitch to payment, it is something I never thought I'd get my head around but have surprised myself.

One key aspect is understanding that a 'no' may not be all it seems.  In this episode, Sarah and I have stood out in the weather at Thame Food Festival, pitching to prospective clients.  Not everyone says 'yes' but learning that there are grades of success when it comes to selling, helps me not worry about those who've said 'no'.

During this episode, I mention a piece of software we're now using to expedite our colour correction.  It's called ImagenAI and it uses machine learning to learn how YOU like YOUR colours, and then applies them.  It's very fast, it's very cool, it's incredibly accurate and it's cost-effective.  And, no, I am not in any way being paid to say that - it's just that this podcast was always meant to be helpful to other photographers and this is one of those moments when software is part of that value.  

It can be found at https://www.imagen-ai.com/

Enjoy this episode!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

Podcast 0126 - How A Winery Won Us Over (and Lessons We Can Learn)

Podcast 0126 - How A Winery Won Us Over (and Lessons We Can Learn)

September 14, 2022

After a little bit of a break from recording over the summer, this episode is a quick update and reflects on the experiences we had while visiting the beautiful Tuscany area of Italy.  As with so much in business, it's the experience that completely won us over (though the product was delicious too!)

Huge shout to the Buglioni Winery (and, in particular, to Lorenzo, who could not have made us feel more special! We'll be back!)

We have also been announced as ambassadors for three different top-flight companies (so these links are going to become familiar territory!)

It is an honour to be associated with all of these products as we already use them all (because they're the best!) Wouldn't have it any other way for our clients!

If you're reading this before Tuesday 20th September, 2022, Sarah and I will be talking on the Graphistudio stand at 1pm - we're going to be talking about five key things while creating a very special personal project with Graphistudio.  The lessons were personal they apply to any photographer wishing to make the most of their client opportunities.  Come say hello!

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP125 You Set Up The Sale In The Shoot (Not The Saleroom)

EP125 You Set Up The Sale In The Shoot (Not The Saleroom)

July 7, 2022

In this week's episode, I am talking about how we set up the sale in the shoot - not in the salesroom; the salesroom is where we close the deal.  I love this process, and it works, too: happy clients, great images and consistent (and high-value) sales.  Perfect.

 

Also, this episode is kindly sponsored by Pioneer Eneloop Batteries.  Once again, I am extolling the virtues of replacing all those single-use batteries with eco-friendly, long-life rechargeables.  I did the same thing last year and enjoyed using the batteries (and charger) so much that I went out and bought a complete set of them.  The Zoom recorder I used for this episode has Eneloop Pro batteries in it.  Love them.

 

You can get them on Amazon at https://amzn.to/3utOdzg 

 

Also, I get carried away and end up chatting about the new headphones I bought - brilliant things!  Was always jealous of Sarah's AirPods Pro that I bought for her (https://amzn.to/3upRhMH), so as I headed off to work in Ibiza a few weeks ago, I bought some Sony equivalents. Life-changing.  Seriously. Life-changing.  Podcasts, Spotify, and even watching Netflix while I'm retouching, I love these things.  

 

Again, these are available on Amazon at https://amzn.to/3AxhjRT 

 

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP122 Fireworks and Finding Freedom In The Studio

EP122 Fireworks and Finding Freedom In The Studio

April 16, 2022

It's late and I'm driving back from a beautiful spring wedding, shot in uncharacteristic April sunshine.  I am, to put it mildly, hot and tired.  in spite of this, I thought it would be an idea to record a quick podcast on my way home, so here it is - various musings on finding freedom in the studio and the joy of using the Z9  as a wedding photographer. Oh, and I got to photograph some fireworks which is always a lot of fun!

During this episode, I mention the workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP121 Portraits Are Portraits, Even If They’re Corporate

EP121 Portraits Are Portraits, Even If They’re Corporate

March 31, 2022

I think I may have mentioned this before, but I LOVE creating portraits.  The past couple of days have been all about headshots - part corporate, part creative branding.  Either way, these are just portraits.

And that is something that I cannot stress enough: if you're a portrait photographer, creating cool, engaging headshots is no different to creating fine-art portraits - and you get to meet some incredibly interesting people along the way.  

When you're designing your photography business, it is worth remembering that there is more than one way to generate revenue if you have a talent for capturing portraits!

During this episode, I mention the workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP120 Service Is King, No Matter The Market

EP120 Service Is King, No Matter The Market

March 26, 2022

So it's been a month since recording the last podcast.  A busy month. A very busy month.  But during that time I did manage to get some time out with Sarah and our trusty spaniel, Rufus, and go for a walking holiday in South Wales.  

Wales is my home country so it is always a real joy to be back - there is something about the country, its ruggedness and its friendliness in equal measure: a week of walking, enjoying the sights and laughing.  Glorious.

During the week, I had a chance to experience customer service in all its glory (and otherwise) and I took the opportunity of paying attention to see if there is anything we could learn.  

During this podcast, I mention some  workshops we've introduced here at our studio.  Details of these can be found here on our website.

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP119 Everyone Included: Interview With Author Helen May

EP119 Everyone Included: Interview With Author Helen May

January 27, 2022

If there is one skill I have, it's recognising an opportunity when it bops me on the nose.  Today was one of those moments.  Helen May actually came to the studio to update her headshots but the minute we sat and talked about her work on diversity and inclusion, I knew she would be perfect to have on the podcast. 

Luckily both of our diaries had some time after her session and so we sat, chatted and laughed about her life, her work, her new book and how photographers (like me) can learn and improve our approach both as company owners and as people who interact with people on a daily (or hourly!) basis.

Helen's new book Everyone Included is available on Amazon:

Diversity and inclusion (D&I) isn’t just an HR exercise – it can make a real difference to your team performance too.

By making everyone in your team feel like they belong, you’ll be able to boost motivation and productivity. Everyone Included helps you make inclusion, belonging and wellbeing central to your team. By helping everyone feel that they belong, your team will foster genuine inclusion and be ready to adapt and evolve in the future.

With a step-by-step plan to design and implement a diversity and inclusion plan that brings results:

  1. Where are you now? – Understand your team profile now by conducting a belonging Audit to identify how inclusive your team is.
  2. What do I do next? – Design a D&I plan, including a business case to win support, and identify key metrics to measure its effectiveness
  3. How do I keep going? – Ensure your programme continually improves and remains relevant by creating measurements and feedback loops Everyone Included is your comprehensive, step-by-step guide to creating a diversity and inclusion strategy that delivers results for your team.

As always, I asked my interviewee for a book recommendation for our little library and she recommended The Art Of Thinking Clearly by Rolf Dobelli - and can be found here on Amazon.

It was a very funny, very informative hour or so and well worth a listen.  Of course, I would say that but have a listen and see what you think!  

And if you're thinking that Helen and I hit it off immediately?  Well, you'd be absolutely right!

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

EP117 Interview With Grays Of Westminster

EP117 Interview With Grays Of Westminster

December 22, 2021

Well, this is the last episode of 2021.  Unless I find a moment to drag myself away from the turkey, pigs in blankets, roast potatoes, cheese, Quality Street, sherry, wine, stuffing, more turkey, more cheese and maybe just a tad more sherry.  Oh go on then, if I must, best make it a small one.

In this episode, I have the pleasure of speaking with Grays Of Westminster - a legendary shop of all things Nikon.  I am speaking with Becky and Kon from the shop who not only run rings around me with their knowledge of Nikon gear but are two of the nicest people you can imagine!  It is a lovely interview, irrespective of the camera brand you use. Mostly we chat kit, customer service and the imminent Z9!

In the interview, I ask them both for the book recommendations.

Kon recommended Wonderland, by Annie Leibovitz

‘Looking back at my work, I see that fashion has always been there,’ Annie Leibovitz observes in the preface to Wonderland. ‘Fashion plays a part in the scheme of everything, but photography always comes first for me. The photograph is the most important part.  And photography is so big that it can encompass journalism, portraiture, reportage, family photographs, fashion ... My work for Vogue fueled the fire for a kind of photography that I might not otherwise have explored.’ 

Becky recommended The Real Deal, by Jo McNally

'Joe writes about everything from the crucial ability to know how to use (and make!) window light to the importance of creating long-term relationships built on trust; from lessons learned after a day in the field to the need to follow your imagination wherever it takes you; from the random and lucky moments that propel one s career to the wonders and pitfalls of today s camera technology. For every mention of f-stops and shutter speeds, there is equal discussion about the importance of access, the occasional moment of hubris, and the idea of becoming iconic. Before Joe was a celebrated and award-winning photographer, before he was a well-respected educator and author of multiple bestselling books, he was just Joe, hustling every day, from one assignment to the next, piecing together a portfolio, a skill set, a reputation, a career. He imagined a life and then took pictures of it. Here are a few frames.'

I'll be adding them to the library!

If you'd like to see some of their videos, they can be found on YouTube (or just search for 'Grays Of Westminster')

Have a wonderful Christmas, one and all and here's to a happy New Year!

Enjoy!

Cheers
P.


If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry. 

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk

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