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Tales, techniques, tricks and tantrums from one of the UK’s top portrait photographers. Never just about photography but always about things that excite - or annoy - me as a full-time professional photographer, from histograms to history, from apertures to apathy, or motivation to megapixels. Essentially, anything and everything about the art, creativity and business of portrait photography. With some off-the-wall interviews thrown in for good measure!
Episodes
Friday Feb 09, 2024
EP145 Yvonne's Law | Shooting For Dough vs. Shooting For Show
Friday Feb 09, 2024
Friday Feb 09, 2024
Mastering Portrait Photography Podcast: Land Rover Edition
This is one of our "Land Rover Editions" which is to say, slightly noisy. I'm on my way to and from the Hearing Dogs for a shoot, which is always lovely. Various topics, but mostly "Yvonne's Law: Shoot For Dough Before Shooting For Show". In other words, it's all about your client before it's about us and our lust for awards! haha. Sadly, it does mean you can't always create award-winning or qualification-worthy images on every client job, no matter how much you want to!
00:00 Introduction and Land Rover Editions
01:06 The Journey and the Mastering Portrait Photography Podcast
03:04 The Importance of Being Part of the Photography Industry
04:35 The Challenges of Recording Podcasts and Listener Engagement
06:00 The Timelessness of Radio Programs
07:05 The Arrival at Hearing Dogs and the Importance of Initials
07:45 The Challenges of Building a Website and Judging Image Competitions
16:08 The Arrival at the Wedding and Yvonne's Law
20:14 The Wedding Shoot and the Difference Between Shooting for Show and Dough
27:17 Conclusion and Farewell
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
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If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Full Transcript:
EP145 Yvonne's Law
Introduction and Land Rover Editions
[00:00:00] As I'm absolutely certain you can hear, I'm back in the Land Rover. I think maybe, maybe I should call these the Land Rover Editions and actually separate them out from our normal podcasts. Mostly because when I was at the photography show at the beginning of the year, quite a few people came up to me and said how much they enjoyed them.
[00:00:24] Though looking in the mirror right now, I do look like I think a pilot, with my microphone, it's either that or Madonna, and I don't know which is better. I'm gonna go with pilot with the microphone on. However, quite a few people came up to me and said how much they enjoyed the podcast, when it's from the Land Rover, the podcast episodes.
[00:00:43] Except for Fiona. Fiona told me in no uncertain terms that not so keen, doesn't like them, wish I'd stopped doing them. Sadly however, look at the weather out here, it's just ridiculous. There's a huge flood. Water everywhere. Good job I'm driving this thing, I think. It's going to be an exciting trip.
[00:01:03] Note to self drive careful.
The Journey and the Mastering Portrait Photography Podcast
[00:01:06] Anyway, this is one of the Land Rover editions of the Mastering Portrait, no, hang on, yes, no, that's right. I'm Paul. This is a Land Rover edition of the Mastering Portrait Photography Podcast.
[00:01:33] The challenge with doing these particular versions of the podcast is, of course, the priority is to arrive safely at wherever it is I'm heading.
[00:01:44] Today it's the Hearing Dogs: I've got to photograph of some newborn puppies. Well, eight weeks old, so cute, yeah, cute. And also some Christmas stock imagery. The date today is the something of February. What is it? 7th, 8th, 9th something of February. Haven't looked the date up. And we're doing the Christmas, or some of the Christmas stock imagery ready for the end of the year.
[00:02:06] Now in some ways it feels absolutely ridiculous that we're doing that, but on the other hand, it's perfectly planned. So I'm actually quite happy about it because normally, every year I've photographed Christmas stock imagery in sort of August, which makes life very tricky when you're trying to hide flowers, make it, the light look slightly bluer.
[00:02:25] And ignoring the fact that the dog is panting in the heat. Today, that's not going to be a problem. It's 4 degrees according to the thermometer on the car. It is absolutely tipping it down with rain and has been by the look of it for the past 12 hours because there are floods everywhere. It's going to be a slightly lively journey through the lanes of Buckinghamshire to the Hearing Dogs site.
[00:02:49] So anyway, Fiona, I'm sorry I've, I set out at the beginning of the year that I was going to run at least once a week, the podcast would come out once a week, but finding the time for that has been nigh on impossible. On Tuesday.
The Importance of Being Part of the Photography Industry
[00:03:04] We spent the entire morning judging the images for the British Institute of Professional Photographers, the BIPP image competition, which is such a joyous, I mean, you know, some of the greatest pleasures of getting involved in the industry are that I'm involved in the industry.
[00:03:21] I know that may be alien to some people. I get asked quite a bit, what do you get out of it? And I'm going to guess that everybody who sticks their head over the parapet and does judging, mentoring, gets involved with various associations. You get a fairly, a fairly repeated question of what on earth is in it, for me, for other, you know, people asking why they would join, for instance.
[00:03:44] What do I get for my 15 quid a month or whatever it is, I don't even know how much it is. And the answer I'd always say is I get to be part of something. I get to be part of something bigger than just myself, Sarah, Michelle, and we're actually a pretty big business when it comes to the photography industry in terms of brand, but also in terms of turnover.
[00:04:02] We have a You know, a reasonably big business, the three of us run but it's still, in terms of the industry itself, if it wasn't for the associations, we'd be running it on our own, and yeah, alright, I'm with clients all the time, which is amazing, but it's the, things like the society's convention. Being part of the BIPP.
[00:04:19] com, being a judge for the FEP, that's just started this week, so I'm judging for the Federation of European Photographers as well, and it looks like I'm about to do some judging across the pond. with our American friends.
The Challenges of Recording Podcasts and Listener Engagement
[00:04:35] So, all in all, a lot's going on and, and , finding time to record the podcast just isn't that easy.
[00:04:42] On top of that, the thing I've suddenly had to become increasingly cognizant of is I've started to get emails of people who are discovering the podcast for the first time and are now listening to back episodes, and this particular message, I suppose, was triggered, or this thought was triggered, by an email that came from another Paul, I mean, great name, of course, another Paul, who had started listening to the podcast, and when he emailed in the other day, he was on episode 31.
[00:05:09] Now, I didn't look up the date of episode 31, but given we've been doing this for about Eight years now. Seven or eight years. Episode 31 is quite a long way back. Goodness only knows what's changed since then. And it may be another six years at that run rate before he gets to this episode of 145. So, who knows?
[00:05:33] So now I've got to be very careful. I don't get too specific on dates because by the time some people listen to these episodes it could be well out of date. Equally, there are people who've probably started episodes What, 144, and are now working their way backwards, but still won't get to 100, this episode, 145, for quite a long time.
[00:05:53] So forgive me if some of the stuff I talk about is very particular to the moment. Can't do a lot about that.
The Timelessness of Radio Programs and the Future of the Podcast
[00:06:00] One of my favourite radio programmes to listen to is Letter from America. Have I talked about this before? I've no idea. Letter from America, by a guy called Alastair Cook. He's, he's dead now.
[00:06:12] This was on Radio 4, BBC Radio 4, and I think you can still Listen to it. Oh, I listened to it on the BBC Sounds app and many of the back episodes are there. And I really like the fact that it's of its time. I was listening to an episode the other day that was actually about the Middle East, and it's incredible.
[00:06:31] I mean, These episodes must be, I think, 40 years old? You're looking at the mid 80s. And the politic of the region and things that were going on sounded like they could have been today, right here, right now. And I find stuff like that really interesting. So I suppose in a sense you can have a recording that is of its moment and yet still be pertinent later on.
The Arrival at the Hearing Dogs Site and the Struggles of PodcastingThe Arrival at the Hearing Dogs Site and the Struggles of Podcasting
[00:06:57] If I'm still doing this in 40 years, I don't know if I'm going to be driving around the country photographing hearing dogs, but that's what we're doing today. So thank you to Paul for emailing in. It's lovely to get these emails. We get them from people dotted all over the world.
[00:07:12] Describing what they're up to. I try to get back to everybody within a certain time frame not always possible, but I do try to, to do it. And those that sort of make me smile, I, I talk about on the podcast itself. Uh, An awful lot going on just at the moment, which is also a reason why I haven't managed To do a sit down at my desk recording really, the only time I've got.
[00:07:34] Sorry, I'm so sorry Fiona, I know, alright, I know. But I'll try and make the broadcast as clear as I can.
[00:07:41] Even in this clattering vehicle.
The Development of the Mastering Portrait Photography Website
[00:07:45] Still building the masteringportraitphotography. com website, causing me no end of head scratch. The hardest bit is a combination of technology and trying to figure out where Articles should sit. It's not, it turns out, as straightforward as I would like. Mostly because the platform we're using, or trying to use, or switching to, is more basic than the one I have at the moment.
[00:08:12] So the one I have at the moment, I can do anything I like. WordPress, with all of its plugins and all of its technology, of course you can do anything you like. But the problem is, with that kind of power comes an immense amount of work. Keeping on top of it, making sure it's patched correctly, making sure that all my licenses are up to date.
[00:08:32] And on top of that, a huge amount of expenditure. Because of its sophistication, well, you pay for it. So, what we're trying to do is simplify everything, because I don't really need that power to do the things I need to do. It's overkill, really, although I enjoy having that sort of level of control.
[00:08:54] But the kicker, of course, is now we're simplifying things down, is I'm discovering that certain core things that I relied on, for instance, the structure of how one article can be the child of another article, so you can have a parent which is a really simple idea.
The Challenges of Creating a User-Friendly Website
[00:09:12] But very powerful. I can't do that on the new platform, so I'm having to figure out ways of still making the content visible, make it logical make it easy to upload and easy to access.
[00:09:24] And have a structure that really makes sense, but haven't necessarily been able to find the way of doing that.
The Experience of Judging for the BIPP Image Competition
[00:09:32] Of course, things like judging the other day they take up time too, but it warranted pleasure. It was just It's the new BIPP monthly competition. So this was month one. So if you're listening to this podcast five years later, you will know whether the BIPP.
[00:09:47] com monthly competition has been a success because this was the very first round. A couple of hundred entries, which is really nice. Hopefully that will climb but the, the fun of it is sitting we've recorded the call, so I have it as an audit trial, but sitting on this video conference with two judges looking at images and enjoying the process of assessing images.
[00:10:10] Now, the only thing is, it didn't really occur to me, I thought we'll film this, we'll do it properly, so we're using a bit of software called Squadcast which is brilliant, it's one of the, it's, there are various things, a bit, Riverside FM is another one. Where you do it as if it was Zoom, but the video and audio for each participant is recorded locally on their machine, which means it's really high quality.
[00:10:29] I can run that then into our podcast software and do an automated transcription, transcribe it, because the new AI tools are Word Perfect. It's brilliant. However, what I hadn't allowed for in the four hour recording is, of course, we judge in silence. Why? Well, it's not because we're really dull.
[00:10:53] Well, maybe it is. It's because, actually, we want each judge to determine the score for the image independently. And if there's chatter, if people are sighing, if people are going, Oh, if only they'd done this better, it influences the, the, the judges. They influence each other. And of course, we want there to be an independent scoring because that helps to take out any sort of personal or subjective, I mean the whole thing is subjective, but sort of variability and, and outside influence. So it's great, they judge in silence, they punch in their scores, I announce the score and record it. It doesn't make for a very interesting video. So I'm now not certain that we'll ever release these things because the idea was, and still is, to find ways of providing insight into why an image does well, why an image maybe hasn't done so well, what the judge's thoughts are, but we never really do that during judging.
[00:11:50] So, having to have a think about how we might do it. We certainly can't critique a couple of hundred images in the time we have available. And we're going to do this every month. And the thing about the judges is that they are not retired. They are not Part time photographers. These are the best of the best.
[00:12:10] They have to be. They have to be current. They have to have their eye in. They have to be working pros for the judging to have validity. If I just used people who are no longer in the industry, they're no longer up to date. They're no longer current. So it's not that I can use judges that have, or we can use judges that have a ton of time at their fingertips.
[00:12:33] The most important thing about the judges is they are current and as such they need to be working and if they're working I cannot get a hole in their diary for more than a few hours at a time so we can't critique every image. It's not physically possible but somehow I've got to find a way of getting some of this information out to everyone who entered, entered the monthly competition.
[00:13:00] Anyway, it's a lot of fun doing it and those results, the first set of results, will come out. Next week. So if you're a BIPP. com member, look out for those results if you're listening to the podcast. And of course, I would encourage all of you to enter. You get one free image every month. You don't need to pay any money.
[00:13:18] But just make sure, just because it's free, doesn't mean that it can be any old image. It's a real competition. We're judging it to the international print competition standard. So it's tough. I make no apology for that. It's really tough, and as such, it's not your everyday work that is going to do really well.
[00:13:41] And I'm gonna come back to that as a topic of conversation on the return leg of this journey. However, before I do that, as I'm getting fairly close to the hearing dogs now, the weather's improving. It's still pretty horrible, but at least it's not literally lashing it down as it was when I got into the car.
[00:13:58] Quick tip!
The Importance of Presets in Photography
[00:13:59] This is a quick tip for nothing. It's not the subject of the podcast, but I thought about it while I was a moment ago prepping some files for a upload, and I was in Lightroom, and then in one of the Nik ColorFX, uh, plugins. Is, there are so many presets, lots, presets for plugins, presets for Lightroom.
[00:14:23] Presets for Photoshop. There's so much stuff around actions that it gets really hard to track the ones that you created for yourself. And I have this very simple rule of thumb. is for any, any preset, any action, any workflow item, any LUT, any, sorry, a LUT, L U T, lookup table, any color LUT anything at all really, I put my initials at the front of it.
[00:14:51] I always put P W because it identifies the things that I created for myself. As opposed to the things that I may have bought the things that I may have downloaded, the things that somebody else was helping me with, the things that I've done for myself, they have the initials PW at the front. And it's not an ego thing.
[00:15:11] A couple of times people have cocked an eye because everything I've got has got PW, PW, PW, PW. It's got nothing to do with that. It's got everything to do with the fact that I get really easily confused with the different things that are in the business, the different presets, folders, you name it. So I stick PW at the front to make it clear I did that one and then in two years time Because some of the things I've written they are like five six years old There's some scripts I wrote for Photoshop that we're still using and I think I wrote them ten years ago I know they're mine because they have PW at the front as opposed to some of the scripts I found and downloaded Which are by third parties, and of course, you know, I can use them.
[00:15:51] But I certainly couldn't distribute them. And I want to know that if I'm modifying them, I'm modifying somebody else's work. Which is only fair. So, stick your initials. At the beginning of any presets and things that you create for yourself. There you go, that's a top tip for nothing.
The Arrival at the Hearing Dogs Site and the Weather Conditions
[00:16:08] I'm just about to pull in to the hearing dogs.
[00:16:11] Wow, it's a grey day. Look how blue the light is, it's horrible. Ha, ha, ha. Usually, usually at this side of the hill, we come over a slight hill. Um, so it's only, how long I've been driving? What, 10, 15 minutes? It's not that there's a huge difference in location between us and the hearing dogs. The geography does change slightly.
[00:16:33] We come over a slight rise onto the other side of a hill, and then onto a plateau, a little bit of a plateau at the foot of the Chilterns. And the weather here is quite often different, very different. Sometimes, particularly, it's most pronounced when it's snowing. We will have snow and they won't, and vice versa, and it really is only 10 minutes separate.
[00:16:51] Today, sadly, the weather is exactly the same, which is to say, shitty. There's no, I'm sorry if you're offended by the word, but it's the right word. It is shitty. Dead flat light, cloudy, wet. It's gone down by 0. 2 of a degree since I've been driving. Over this side of the hill, it's 3. 8 degrees. Usually the temperature rises.
[00:17:17] Today, it's slightly colder. And I normally would say that I am looking forward to photographing the Hearing Dogs, particularly the puppies. Today, I'm looking forward to the photography. I am not looking forward to lying in a wet field. God, that car park needs a little bit of TLC you can hear the car rattling around on all of the divots and holes and puddles.
[00:17:42] And then my, my car cam pinging as it thinks I've hit something. I do think at the moment we live in a country where the roads are in such bad condition. My dash cam. Constantly thinks I've had an accident and records that little bit of footage automatically because it thinks I've hit something, and I haven't hit anything, I'm just driving along the A40.
[00:18:05] Right, I'm here. I shall return with the actual subject of this podcast. Maybe that's what Fiona doesn't like, is the randomness of it. Sarah says I repeat myself a lot when I'm recording from the car, so apologies if I am about to do that. However I will see you at the end of this particular shoot.
[00:18:23] Right, I'm back. So at the end of that, I've just spent, what is it now quarter past two, uh, four and a bit hours photographing puppies which is beautiful, photographing dogs which are equally beautiful, running dogs, jumping dogs, wet dogs, god the weather's been horrible, and some Christmas images. Of course it's this time of year when we shoot Christmas stuff, but actually created some really, well I mean I think they're beautiful, my client seems to think they're beautiful at this stage, I've only seen them on the back of the camera, but a lot of fun.
[00:18:59] We're using more and more and more LED lighting. Which is great when you're balancing up against Christmas lights and fairy lights and daylight. It's so much easier using LED than strobes for that. For the studio stuff, we are still using strobes because we can freeze movement really well, which is really, really important.
[00:19:20] So for the white background stuff, those standard shots we create for the charity, very much still strobe, and I don't see that changing. In the near future, uh, because that ability to have, you know, F 16 and that instantaneous pulse of light that freezes motion is a very particular look and just the moment, I don't see that becoming that being replaced.
[00:19:44] However, the LED side of it we had four different LED lights two with modifiers, two focusable spots with modifiers and two LED bars. Which just added beautiful touches of light where I wanted them. Made life really easy. I'll share a few of those hopefully on Insta over the next couple of days.
[00:20:04] Actually, I won't show them on Insta because they're our Christmas pictures. So no, no, I won't be showing them on Instagram. They're the Christmas pictures, but maybe I'll get to show them. In December next year, or this year.
The Concept of Yvonne's Law in Wedding Photography
[00:20:14] Over the weekend, and this is, I guess, we're heading towards the point of this particular podcast.
[00:20:19] I was photographing a wedding, beautiful wedding, only 13 people, pretty hectic, lots going on, Friday night, Saturday all day, Sunday morning and some of the afternoon. A really beautiful venue, and on the Friday night I got sitting chatting to the mothers of the groom, or the mother, sorry, mother and father of the groom, mother and father of the bride.
[00:20:38] And one of them said to me, she said Yvonne told me this. Now at that stage I didn't even know who Yvonne was, so Yvonne, Yvonne, said that she was complaining that all of the shots of her son were the back of his head. And it turns out Yvonne, at a different wedding, was the mother of the groom. And every shot of the groom, it was just the back of his head.
[00:21:00] And I said, I don't understand. She said, well, there's lots of shots of them as a couple. You can see the bride's face, very moody, just the back of the groom's head. And do you know what? Instantly, instantly, I knew the kind of shot she was talking about. It's the kind of shot that we see quite a lot when we're judging competitions, or maybe doing Quals.
[00:21:21] There's some, it's very moody, but essentially it's a bridal portrait using the groom as context. It's fine, there's definitely a place for it. But if you're shooting a wedding, you might just find yourself getting the reaction that, clearly, Yvonne gave. So, Yvonne is not happy that the photographer has not done what she would regard as the photograph that she would like.
[00:21:43] Which, I'm gonna guess, is a photograph of the bride, the groom, three quarter length, front on, snuggled up. Smiling at camera. That's the, that's the, still one of the best selling shots you can create. Certainly if you're pitching to sell to the parents of the couple. Yvonne's Law, I'm going to call it from now on, and I think we're going to talk about this, and I'm going to add it to my list of things that people should think about.
[00:22:09] Yvonne's Law is this. When you're photographing a wedding, make sure you cover everything that the people who are attending and the people who might be buying the pictures would wish for. Going for awards is fine. We all do it. We all need to do it. We need to push ourselves and be creative. That is For most of us, why we came into these industries in the first place, we want to do something exciting and different.
[00:22:32] We want to do something engaging and moody, and on the whole, those are not the shots that you can sell to the couple. Not always, it's not an entire, there is a Venn diagram with an overlap. You can, of course, sell really dark, moody pictures of the bride to the couple, and that may well happen. But there's a law of averages here and you're being paid by the client to satisfy numerous different angles.
[00:22:57] Now, the other thing I don't know about the wedding that was being described is whether the bride and groom had asked specifically for a certain type of image. I have shot a wedding, this is going back a little bit in my career. Where the bride and groom wanted me to, and I kid you not, ignore the mother of the bride.
[00:23:16] That was my brief. Do not pay any attention to her. She's gonna ask you to do all of these different shots with different people, but she is not paying. The bride and groom were really very clear about that. The problem is, from a diplomatic point of view, I've got a nightmare because, of course, the mother of the bride is asking me to do things.
[00:23:36] And I've been briefed not to, because it'll draw time and they're not shots that the bride and groom, who are my client, are going to buy. So yes, you can end up in that situation. But here's the rub for that particular wedding, is I ended up going back and doing a portrait shoot with the whole family, because the mother of the bride felt she hadn't got the pictures of them as a family that she would wish for.
[00:23:56] We ended up dancing through, or jumping through a few hoops, jumping through a few, I can't even say the word, hoop, jumping through a few hoops, hoops to get to the end goal. So Yvonne's Law simply states, remember that you're shooting for a client, you're not just shooting for you. Eventually I'll word it slightly differently as I probably think of 25 iterations of it.
[00:24:17] Let's just let these people out here. There you go. You go through there. That's good. Perfectly good. And so it was a really beautiful wedding and throughout the day though I laughed with the two mums about Yvonne's law and made it perfectly clear that I was getting everything they had asked for.
The Differences Between Shooting for Awards and Clients
[00:24:35] Now there's a slight addendum to this thought process which is well how come what you shoot for a client doesn't necessarily do so well in awards or so well in qualifications.
[00:24:49] And the truth of that is that we have to, to a degree, separate out context from the picture. So when we're judging we don't have the context which makes it sometimes a little bit tricky. As wedding photographers we know that shooting on a commissioned wedding is that little bit more complicated which is why in the categories for wedding photography most of them state really clearly Must be linked to the wedding day, must be commissioned.
[00:25:16] You can't use models, it can't be you just shooting for fun, because once you eliminate that sense of pressure, the time pressure mostly, but the performance pressure and having to work for a client, everything's much easier. Which is why fashion magazines have these beautiful pictures of models in bridal gowns and actually on a real wedding day.
[00:25:37] It's a lot trickier, it's not impossible but it's a lot trickier to get those images. So there's this thing, and I, we all know it the best I've ever heard it was shoot for show, shoot for dough. The difference between shooting for your portfolio, shooting for awards, shooting for qualifications, and shooting for the money, shooting for your client.
[00:25:58] They are slightly different things, and one photographer, a really nice photographer called Hoss Madavi, photographer, Put it like this. He said, think about designing for a catwalk. Think about what you would design out there for a catwalk and then think about what you actually end up selling through a high street chain like John Lewis or Marks and Spencer or whatever in the UK or maybe Macy's or someone like that in the States.
[00:26:27] Think about the difference between those two. Your haute couture arranges that you're going to produce on the catwalk. By the time they end up being sold to the mass public, not quite the same thing. Nor should they be. They're for different purposes. One is to show the world what you're capable of. One is to show, or it's actually sell to the world.
[00:26:46] Not quite the same thing because most people are not going to buy a really funky haute couture dress or outfit off the catwalk in the same way that a lot of our clients won't wish. to buy a moody dark shot that's of the back of the groom's head. There you go. Yvonne's Law is now what we're calling it.
[00:27:05] I might have to change it. I feel, I don't, I've never met Yvonne. I'm going to credit her with it because that was the story that was told to me. On that happy note, I am just pulling into a garage because I am absolutely starving.
Conclusion and Farewell
[00:27:17] I need to get some food and I need to get some food quick before I start getting grumpy.
[00:27:22] So I'm going to park up and I'm going to wish you all well for the week. So for this week's podcast, thank you for listening. Of course you can email me. At paul@paulwilkinsonphotography.co.uk. You can head over to masteringportraitphotography.com. Please do subscribe to the podcast wherever it is that you consume your podcast.
[00:27:43] And if you feel like it, please leave us a review. If you feel sorry, if you feel like leaving us a nice review, please leave us a review. If you feel like leaving us some nastiness, then please email me so I know what we could improve on. But on that happy note, I hope you're having a good week. I hope the weather is better where you are than where we are.
[00:27:58] And of course, in the spirit of this morning, a very happy Christmas to you all on this February day. And whatever else, be festive, but be kind to yourself. Take care.
Monday Jan 29, 2024
EP144 Your Words May Trigger A Thousand Pictures
Monday Jan 29, 2024
Monday Jan 29, 2024
I am recording this having just spent the day running one of our workshops with some of the nicest people imaginable. A top day (though I am now shattered!) at the end of a top month (January has been amazing) and who knows? Maybe it's the start of a top year. Don't want to tempt fate though...
This episode was triggered by a shoot I did last week, when just a few words seemed to change the course of a shoot.
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Full Transcript:
[00:00:00] Can you believe it? January has nearly gone. We are almost into February, the second month of only 12 in a year, and this has already been one of the best starts we've ever had to any year. I'm Paul, and this is a very optimistic Mastering Portrait Photography Podcast. Well, I'll be honest, I did not see that coming.
[00:00:39] I think when we got to the end of last year, exhaustion took over, I crashed into Christmas, came out of it the other side, went into the convention, we're having a ball, but I think I don't know why I wasn't expecting this year to be quite as lively as it has been, but it does seem to be that there is a ton of energy out there.
[00:00:59] Maybe, maybe I was expecting the general election to be early in the year, and so things tend to get a little bit quieter around elections or around referenda. But the phone is ringing like crazy, emails are coming in. This week we've had a handful of reveals and they've all been brilliant. The clients have loved the images, everything's gone well.
[00:01:23] My bit of the puzzle is to create images, create an experience, send them away with memories and make sure they know what to expect when they come back for the sales, for the reveals. And they've gone really smoothly, which means I've done my bit properly, which makes me very happy because as you all know, a little bit chaotic at the best of times, uh, but it looks like my debriefs are working.
[00:01:43] I'm getting the point across to the client. We're creating pictures that people love and I am having a ball. I did think I might feel a little flat after the success of the Society's convention. It was such a good week. I know I spoke about it in the last podcast, but I'm still smiling at just how much fun we had, just how many people I met.
[00:02:06] The workshops were full. I spend a lot of time chatting photography, having interesting conversations, meeting interesting and funny people, and I think, I suppose, last week, I thought I might feel a little flat about it all, but that could not be further from the truth. If anything, I'm more energetic now than I have been for a long time, ignoring the fact that I'm also pretty exhausted and my eyes. I don't know why, but my eyes have been tired today. You know, you get those days when I put my glasses on and within three minutes, I've got to take them off, even though everything is just slightly blurry because I don't know why, it just makes my, it's just been making my eyes tired today.
[00:02:46] Maybe I just need to go and get them sorted, but this has been the most successful January we've ever had. And sometimes everything goes like that. It's just hectic, it's full of stuff, all unexpected, but being busy is a good thing. I think? Isn't it? Uh, I don't know. Anyway, today we've just finished the first of this year's workshops.
[00:03:11] This particular workshop was our From Shutter to Print workshop, uh, which steps through everything from picking up your camera all the way through to prepping your images ready for print. It's a huge, if you think about it, that's a huge field to cover. And of course, we try really hard to To tune it, we ask all of the delegates coming, we ask questions on what they're looking for.
[00:03:35] So we try to make sure that everything we're delivering is in line with what would be useful for them. And at this point of the day, it's quarter to eight in the evening. I don't know, a couple of hours ago when they left But they all look just slightly shattered, whether that's just because I've thrown so much information at them, whether it's just because it's a Monday, a dark Monday in January, or a combination of the two, I've no idea.
[00:03:59] Of course, I'm always slightly nervous of whether I've done a good job of delivering the information that would be useful for them, but it certainly has been a blast. And it was Loretta today. I don't know if I've ever talked about Loretta. Loretta was one of my clients. I photographed her wedding. Oh, it must be 10 years ago now.
[00:04:17] Um, and we've been friends ever since. She is a ball of energy and I absolutely love it when she's in the studio because there is not a dull moment. There's never a flat. Easy, calm couple of minutes. It's just 100 miles an hour from when she arrives to when she goes. So today has been one of those days.
[00:04:39] So thank you to everybody who came on the workshop. And obviously, thank you to Loretta for modeling. And once again, best lunch. ever. The guys, there's a delicatessen in our local town of Thame called What's Cooking. I don't know if a shout out to a small company in Thame is any good to them on a podcast that has photographers all over the world, but I'm going to give them a big shout because every time they do the food for us, it is a highlight of the day.
[00:05:06] I like to think the pictures I've created might be the highlight of the day. But no, no, I'm absolutely convinced that as everybody's driving away, they'll have been thinking that was a great lunch. We had beautiful food full of flavor, not your sandwich, not your average sandwiches that you get in packets or bowls of crisps.
[00:05:26] No, no, no. These are. Big plates of really beautiful vegetables and salads and a quiche and chicken and scotch eggs. It was absolutely incredible. So thank you to What's Cooking in Tame for yet again. They're our regular, they cater to our workshops all the time. I, when I set out with this thing. I wanted to deliver something that's genuinely useful, but also something that people will enjoy coming to.
[00:05:52] And lunch, for me at least, is a big part of that. I'm always disappointed when I go somewhere and it's a crappy lunch. You know, the edges of the sandwiches are curled. It's like tea in Tearns. Those annoyingly sweet biscuits that you get. None of that. Mid afternoon, so the first part of the day, the first half of the day is all photography.
[00:06:13] And the second half of the day is all Uh, techniques and things in Photoshop and Lightroom. And midway through that, Sarah arrives with Millionaire's Shortbread and tea and coffee and just lovely. And it just picks everybody up long enough for them to survive, survive me rabbiting on about Photoshop and Lightroom and retouching and layers and masks and curves and color profiles and LUTs and all of the things that are part of this thing.
[00:06:43] The mid afternoon snack is my highlight. I actually look forward to it. So I had this brilliant lunch. We've had beautiful people around, created amazing pictures, had a lot of fun. And mid afternoon, in comes a millionaire's shortbread. Oh my days. Yes, please. Thank you very much. Uh, anyway, what did I actually learn today?
[00:07:00] One of the things that came up in the editing section , someone asked me, Um, why I choose the order that I do for making my edits. And I've never really thought about why in anything other than, well I, you know, the background I'll do, I'll do this, then I'll do that, then I'll get all the way up to the front layers, then I'll do the retouching on skin, etc, etc, and any, you know, liquefying things.
[00:07:24] And actually when I thought about it, I stopped dead and I thought about it. I edit in the order of certainty that I won't need to go back to it. Now, I've never really thought about it logically like that till today. Maybe I should have. I've done it instinctively.
[00:07:42] So there's a thing called a desire line, or desire lines, and these are those paths that when you look at like a park, uh, like a park, particularly in a town, like a big expanse of green, or maybe in our village here we have, um, walk into the station, you go along the path, and the path dips into each of the cul de sacs.
[00:08:04] So the designers, the architects, or the town planners expect you to walk round the corner by about 20 feet, cross the road, Inside the cul de sac, and then come back out on the path, and on the corners of each of those cul de sacs, there's green, there's grass. But if you actually look, the grass is worn down because people have gone sod that and walking in a straight line.
[00:08:22] Similarly in a park, you'll see where the planners and the architects and the designers wanted you to go, and then you'll see where people actually go, and it's never the same place. Well, there's a name for it, they're called desire lines. And the same is true in how you develop processes in your business.
[00:08:39] I've talked about this before, and the trick really is to do the same thing over and over and over and find your own desire line. So much as you sit and plan things, much as you sit and analyse and decide to do this after that and that before this, in the end, you'll do what comes naturally. You'll go and basically The straightest line you can, the path of least resistance.
[00:09:00] It's called a desire line, it has a proper name. So when I was thinking about it today, because one of the delegates asked, why do I do it in this order? And, what I actually do, is I start with the background. So I've got my background layer that's come in from the raw file. I'll duplicate that, because then I've always got an original, uh, layer to go back to.
[00:09:19] Then I usually clean up, so if it's a studio shot, I'll clean up the background. I'll sort out anything to do with the background, because that isn't going to change. It, there's no real decisions to make there. I'm just going to do it, because Once it's done, it's done. I'll never need to go back to it. Then, I might work on, uh, all of the elements of the image that, although they might be quite intensive Photoshopping, they definitely need to be done.
[00:09:45] So, for instance, if someone's wearing a black outfit, as they were today, And there's lots of little hairs and flecks of dust and things. They're gonna need to be cleaned off. There's no ifs, no buts, no wherefores, no decisions to be made. I'm just going to clean it. I'll never need to go back to it because once it's clean, it's clean.
[00:10:03] And I can move on to the next stages. Then I've got a couple of decisions to make. Um, probably what I'm gonna do is do my skin work. So if it's a face, I'm a portrait photographer, there's nearly always a face. I'll do some skin work. I might Photoshop around the edges of the hair, any stray hairs. And I might do things like, um, frequency separation and some retouching with some dodging and burning.
[00:10:27] Then once I've got clear of that, probably what I might think about doing is maybe putting in a texture on top of a background layer. But things like that I might change my mind about, so they're right at the top of the stack. Um, then when I've got there If I need to do any liquefying or any puppet warping, this is the moment.
[00:10:44] It's really late in the stages of photography. Why? Because I'm not certain at this stage, or I'm not 100 percent ever at this stage, quite what would be the right amount of that kind of work. Of all the things we do, I think it's probably the most contentious. Changing someone's body shape because I've posed them badly.
[00:11:07] It's still an area where it's a little bit vague as to how much is the right amount to do, particularly as someone who photographs all sorts of walks of life, all sorts of ages. I don't want to be in that realm of, you know, everybody has to look a certain way. But equally, if I've posed someone not as optimally as I should have, maybe I'll just fix that.
[00:11:27] But it's going to happen really late in the edit. If later on, I'm really close to finishing an image at this point, so if I decide, well, I don't know, maybe I shouldn't have done that, I can go back and I don't have to undo any of the rest of it. And then the final tiny little bit, probably to put a vignette on top, uh, if I, if I want to, and then maybe finish off with a black and white conversion, or something like Nik Color FX.
[00:11:52] So basically what I'm doing is I'm working all the way up from the bottom with all of the things that really, really, really, uh, are definitely going to be done no matter what, all the way to the things actually if I change my mind tomorrow, I won't have to start again at the bottom of the layer stack.
[00:12:07] And I've never really thought about it like that. Um, so many of the processes in our studio are my own desire lines, but I've never thought about that one. So it's kind of cool that at the end of a workshop I've learned something really good as well. So thank you to everyone who came. Really excited about this year's workshops.
[00:12:24] All of them. They're going to be brilliant. Particularly if they go like today. But the one, if I'm honest, that I am most looking forward to is the one we're running on the 18th. So, uh, I've got about six, what's that, six, eight weeks, uh, to think about it. Uh, it's called at the moment, Ordinary to Extraordinary Studio Photography, probably because we were hunting around for a title for it.
[00:12:46] Sounds alarmingly like some of Gerry Guionis titles. Uh, but it could also have been called, I don't know, the Storeroom Studio or Lighting Up in the Lounge. No, no, not lighting up. That makes it sounds like you're smoking lighting in the lounge or maybe the basement backdrop. I don't know, but whatever it is titled, it's all about creating magic in small, awkward, tricky spaces, which is something I've had to do a lot of when I'm working in office buildings.
[00:13:17] When I'm working in other people's homes, you never quite know what you're going to get. And this whole workshop is dedicated to things like basements. Boardrooms, cellars, lounges, hallways, corridors, even store cupboards. I kid you not, I did a shoot the other week in a store cupboard. A big store cupboard, but a store cupboard.
[00:13:40] So at the moment I am coming up with ways to mimic what it's like to work in these little spaces that are awkward, but still create gorgeous images. Now I'm really excited about it because one of the things about smaller spaces is you tend to get, assuming you can get your kit. In there, you tend to get lower contrast because the light pings around a little bit and you can get some really beautiful, gentle, effortless setups.
[00:14:06] Uh, so that is going to be an absolute blast. Cannot wait, uh, for that. Uh, how am I doing? What did I say I was doing last week? Oh yes, the MPP website. Still rebuilding it. It's a long process. We are getting there, slowly but surely, we are getting there and it is taking shape. The content is nearly over. But I've still got to reorganise it all.
[00:14:29] And in the process of doing it, we're reading everything. I'm reading every article, double checking to see if it's still relevant. One or two of the things we've ported over that came from the book, and then went to the Mastering Portrait Photography website. Well, of course, the book was published in 2014.
[00:14:43] It's 10 years old this year. And some of the information in there is now, frankly, outdated. Anything to do with cameras and lighting, things have moved on. Probably also the Photoshopping, although luckily, the small bits of Photoshopping I put in were basically about principles, not about specifics. So, you know, generative AI hadn't even been thought of at that stage, nor had things like the removal tool, nor had actually quite a lot of the tooling in Photoshop or Lightroom.
[00:15:12] It just, the latest versions are worlds apart from what was going on in 2014, but equally, an awful lot of what's on there is Totally relevant, totally pertinent, uh, to, uh, what's going on. So, um, we are working on it. We will get there, trust me. When it's done, we will sing it from the rooftops. Uh, but I'll keep you up to date with how that is all going, uh, including my excitement, uh, for it.
[00:15:39] Um, this week's Thought of the Week. And it's a simple one. Well, they're always simple ones. I mean, I'm not a complicated guy, not really. This week's Thought of the Week is that you genuinely You genuinely have the power to make people feel amazing with words, just as you do with pictures, if not more so.
[00:15:59] Why do I say that? Well, two different clients this week, one in particular, he came, he was just a lovely guy. Uh, he made the claim right at the beginning of the session that he hadn't really ever had a picture that he really liked of himself. And I'm looking at him thinking, I'm not quite sure why. I can't see it visually, but maybe it's the way he reacted to being in front of the camera.
[00:16:24] We've got shooting and all was going reasonably well, and then suddenly. Something about the way he looked and the way he moved reminded me of Vernon Kay. He's from a different area of the country, one's from the North, Vernon Kay's from Bolton, I think, and my client's from the South. Different heights, I think Vernon Kay's about 6 foot 8 or something, ridiculous, 6 foot 2, I've no idea.
[00:16:46] But he's tall and he was a model, my client, anything but. But, there were definitely similarities in the mannerisms, in the haircut, and if I got the light in a certain position and the angle was right, In the way he, it lit his face. And I've said this, and I'm laughing. And he didn't know who Vernon Kaye was, which is a little bit sobering.
[00:17:08] Obviously, people who are younger, uh, maybe Vernon Kaye's not on their radar just yet. But. As I talked it through, visibly, the guy grew in confidence. You could see his body language change, you could see him just come out of himself a little bit, and of course as he's doing that, I'm getting better pictures because his confidence has grown.
[00:17:30] It's paying dividends just having someone in front of me who feels better about themselves. Now don't get me wrong, you cannot tell someone they look like Robert Redford if they don't. That's not what I'm saying. But in finding really good positives Things about someone, not only that you like, but things that you can verbalize, whether it's something to do with a glint in their eye, whether it's something to do with their clothing.
[00:17:54] In this instance, it was someone he looks a little bit like. And with a shoot, particularly with headshots where it could be corporate, it could be an author, it could be a musician or an artist, I don't necessarily know who's coming in or how confident they are. or what we're going to do. Sometimes I do, but not that often.
[00:18:16] And so I will nearly always in my head figure out an actor or a public figure who has a media presence. Obviously not, hopefully someone who's nice, not a Donald Trump or a Liz Truss. Uh, to, to, and what I'll do is it's with that personality is I'll figure out what would their agent have asked of them for photos.
[00:18:40] What would be in their portfolio, their lookbook? What would be on the inside sleeve of an author's bio? If they were in a BBC or an ITV or a Netflix drama, what would the cover shot look like? Because the thing about actors, in particular, the thing about actors, is they reflect Every day Life.. So you get actors from all sorts of backgrounds and skill sets.
[00:19:06] You get every ethnicity, you get every gender, you get every identity, you get attitudes, you get heights, you get everything. Because actors have to represent the world in which we're all familiar. So you get as many different types of actor. As you do people on the planet. And if you can find an actor that is close enough, close enough to the person you have in front of you, and then work out in your head quickly, what might the film they're in be?
[00:19:37] What might a book they've published be? What would a cover look like? What would the poster image on Netflix or Amazon or Maybe in an agent book or maybe on a, on a music album cover. I don't know. I'm making this up as I go along, but if you can picture it, if you can find it, if you can drag it out of your imagination and your history, two things.
[00:20:01] Firstly, you can say to the client, Oh man, you remind me of X. And that's a very helpful thing to do because the client will grow in confidence, but secondly , so do you. Because you're now shooting with something in mind that you might not have had when the shoot started. You might have, but you might not have.
[00:20:21] For me, I love that moment when I open the door and suddenly I've got to figure out what shots are going to look good. How am I going to do this? What's I'm going to look at their clothing, get them to talk me through their clothing and step through all of the things we're going to do with that. I love that energy and that positivity as we drive the shoot forward.
[00:20:39] And I'm not kidding, not only did my client feel better, but so did I because I was now producing better pictures because my client was reacting to the camera in a way that could really only result in beautiful images.
[00:20:54] Please do, when you're working, think of ways of making your client feel a million bucks. And language is every bit as important as what you do with your lights and your camera with Photoshop. Now that's a proper time to know, a proper point to end. As always, if you're interested in our workshops, just Google Paul Wilkinson Photography Workshops, or head over to Paul Wilkinson Photography and look for the coaching section.
[00:21:20] Please do give us a like, a wave, a review. Uh, some five stars maybe that'd be really nice, uh, on iTunes or wherever you get your podcast. If you wanna subscribe to the podcast, please do so on your, on your, uh, podcast Player of Choice so that every time I record one, it'll drop as if by magic, straight into the list of things to listen.
[00:21:41] Like I said last week, I'm gonna try and keep this as a weekly podcast, this time round. Shorter episodes, but far more. Of them. As always, if you have, uh, any questions at all, you can reach me onPaul@paulwilkinsonphotography.co.uk. We've had some really lovely emails this week from people. Thank you to everyone who's emailed in, uh, to say they're enjoying the podcast.
[00:22:03] Uh, so you can reach me atPaul@paulwilkinsonphotography.co.uk. And until next time, however your week is going, however, your January is ending, your February starting, or if you're just listening to the back catalog, whatever it is you're up to, whatever else. Be kind to yourself. Take care.
Monday Jan 08, 2024
EP141 New Year, New Adventures | Our Thoughts On The Year Ahead
Monday Jan 08, 2024
Monday Jan 08, 2024
So we're kicking off 2024 with a slightly random podcast from the cab of my Land Rover (thank you Craig from New Zealand for telling me he quite likes the rawness - pretty much gave me permission to once again strap on my Madonna-esque headset mic and ad-lib my way through the first episode of the year!)
This episode is a blend of a summary of 2023 and some ideas for 2024. If anyone is curious, the lighting I mention is the Aputure LS60x and LS60d (tunable, focussable LED spotlights), the Aputure Accent B7c and the Phottix TR200R RGB Tube Lights. All brilliant.
The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!
Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Full Transcript:
[00:00:00] I wasn't intending to do too many more podcasts on the Land Rover. Um, however, However a nice guy called Craig from New Zealand emailed me over the Christmas period to say how much he enjoyed the podcast, how much he enjoyed Mastering Portrait Photography the website, and most importantly, at least from the perspective of this particular episode. How much he liked the ones from the Land Rover.
To use his words, they feel a little bit more raw, and I don't know what that means. Whether it means unscripted, or whether the sounds of a rattling Land Rover as I travel from point A to point B is somehow an interesting soundbed. I've no idea, he doesn't elaborate. However, thanks Craig partly because it's always nice to know that what you're doing doesn't just disappear into the ether, and I think as photographers we would All appreciate that sensation but also that even when I'm recording things literally in the last few minutes I have between jobs, because that's all the [00:01:00] time I'm managing to find, then even those episodes have their value.
So one way or another. A very happy new year. Please forgive the sound quality. I'm Paul, and this is the Mastering Portrait Photography Podcast.
Do you know one of the things you're meant to do as a sound engineer if you're recording for either, I guess, a podcast or radio or for video, is to record a sound bed, to record the ambient noise. So, forgive me while I record little bits like this. Yes, just, I suppose in theory it should be silence, but in a Land Rover nothing is silent.
But I'm going to need lots of little bits of the audio if I have to do any corrections. I'm off to another shoot. I'm working with the Hearing Dogs [00:02:00] today, just a few miles down the road, in the UK, a typically average journey, I suppose, half an hour or so. Uh, half an hour out, half an hour back.
If you live in the US, that's literally like tripping over your own doorstep because it's a journey under two hours. But here in the UK, we're used to slightly shorter journeys. The year has already got off to a ridiculous start. Uh, I actually thought, and every year I think this, that December will quieten down, I'll have a great break over Christmas, January will be quiet until it ramps up.
And actually all that happens is I tear through the whole of the holiday period at a hundred miles an hour, hoping I can get a breather. December was really busy, which was good. 2023 however wasn't the year that I'd like to relive. It hasn't been a bad year, but we've had to fight every inch of the way.
Nothing has ever landed in our lap. Both Sarah and I and Michelle. are grafters, [00:03:00] all of us work, and work hard for our living. But, last year really was a little bit of a brutal year. Um, just felt like the atmosphere out there in the marketplace wasn't everything it could have been.
Um, we've got very, or have had, very high inflation in the UK, certainly for this country. Now, if you're listening to us in Venezuela or somewhere, possibly not quite the same thing. But with inflation rates kicking up, uh, touching out somewhere near 10 percent and then obviously hikes in interest rates by the Bank of England to bring that back down, essentially what you've got is the perfect storm for people like us who work in the service sector, because our costs of production have gone up in line with inflation. At the same time, the costs of living for our clients have gone up by the same amount, and so the battle for us to be one of their priority spends is that little bit more tricky. However, we've [00:04:00] done it, we had a really good year in the end, but like I said, we have fought tooth and nail, uh, to do it, and I think that's the making of a business. I've said over the years, and I think it's probably out there on a podcast, I'd be surprised if it wasn't, that being a successful business when things are going well is actually really easy. There's not an awful lot to it.
You do your job, you create what you create, you sell it, you move on to the next one. Don't get me wrong, I know it's much more nuanced than that, I live this world. But broadly speaking, when things are going right, this job isn't that hard. It's when things are tough, that they show your real character.
So, I've spoken about customer service, it's when it goes wrong, really, that you show the true Skillset, the true worth in everything that you do. When things are a little bit tougher, that's when you have to dig deep. It's when you have to show what you are made of.
And we've done that over the past 12 months, and we ended December with some beautiful shoots, some lovely clients, [00:05:00] one or two unexpected sales that came in from jobs that I guess there was at least one that I had mothballed, to the point of it being in the archive when the orders eventually came in.
Didn't expect to hear from them, hadn't heard from them in 18 months. So for a business like ours, where we are very much about a personal service, it's in person sales, it's an in-person experience, it's about memories, it's about laughter, it's about feeling valued. Wherever possible, we do not do remote sales.
I don't do remote sales for precisely the reason that it's taken 18 months for one of our clients to come back and order their pictures. And that's in spite of us doing all the usual stuff, we've emailed them, we've called them. Not to be, not to hassle them. Just to see if there's anything we can do to help.
But the problem with non in person sales, online sales is of course. You have very few levers you can pull, and there's not a lot you can do. You can [00:06:00] say you're going to take the album down, which we did. In fact, the album was dormant for probably two thirds of that time. We'd just changed the password so that no one could log in. But of course, when they emailed and said, Oh, I've just noticed I can't log in, we opened it back up. So it's not a real lever, it's just A way of us knowing that they're looking at the album again. And the order came through, and it was a beautiful order.
So it's great. It's a proper Christmas bonus. Unexpected. Out of the blue. Beautiful album. Beautiful Graphistudio album. Beautiful frames. Big frames. And the whole thing, in the end, closed out at a really nice value sale.
So there's a lesson in there somewhere, which is, you know, don't ever write anything off. And we don't write anything off. I didn't know what the title of this podcast would be. Maybe that's what it should be. It's, you know, don't write any job off. But actually, this is one of those unscripted podcasts where I haven't really got a clue exactly what it was I was going to talk about. So I have this kind of list of things in my head, but who knows whether I'll get to the bottom of [00:07:00] it.
Uh, on this year, on the title or on the topic of it being a New Year, of course everybody sits down and makes their list of New Year's resolutions, which actually I don't. I've never been a believer, and I think, I thought that's what the title of this podcast was going to be. I've never been a believer in New Year's resolutions.
I don't know why, I just think if you want to do something, do it. Make, make every day the opportunity for a resolution. That's not to say that I'm really good at doing that. That's not to say that every time I've thought, you know what, I'm going to make that happen this year. I'm going to lose three stone and get fit, for instance.
You know, doesn't happen. I'm going to stop drinking, doesn't happen. I'm going to become a vegetarian like my daughter, doesn't happen. There are plenty of things that I'd like to do that just Do you know what? They haven't happened. But Equally, I don't wait till New Year to change the big stuff.
But, and there is a but, is that New Year does mark a [00:08:00] natural transition, certainly when it comes to reporting your successes as a photography business. We actually don't report our profits December to December. our accounting period is September to September. But we do Internally, track it in standard calendar years.
Why? Well, actually because for social photographers there is a natural hiatus around about the end of December. People will have rollover jobs, we will very often have jobs in the diary. In the gap between Christmas and New Year simply because they book in for those. So it's not a perfectly clean break where , it stops, it starts.
But there's definitely a feeling in the marketplace that, oh, let's wait till next year. If somebody rings us and says, I want to do a shoot for my family, and if it's any time around November, the chances are they're gonna say, oh, do you know what, let's push that into next year. Let's see what next year brings.
There's a lot of that. And so it's [00:09:00] good for us to have a data point that I can compare year on year, decade, on decade these days, . And of course, covid sort of flung that up in the air, uh, three or two and a bit years of not really being able to rely on anything.
Our data is absolutely shot: the trajectories, the averages, our historical patterns have somewhat collapsed. We are getting back, I'll be honest about that, things are beginning to look a little bit more familiar, the end of last year, or the bulk of last year, it was definitely starting to feel that way. However, things that we are looking forward to doing, so some of this stuff kicked off last year, and some of it is things we're gonna do this year.
So last year was a big sort of step up in us building our workshops and our workshop community. Lots to do on that front, we're not by any means in the position we are with our photography. Photography was a solid vision [00:10:00] for us. We can take a picture, we've worked out that the quality was good, we have fab suppliers, we have solid workflows, efficient practices, we knew our way around the marketing.
Over a few years we built the business reasonably sure footedly. Obviously, we've tripped over some things like all businesses do. Not gonna say for a minute we got it all perfect. But it was something we could get our arms around and could understand. And the minute I knew we had a good product then I knew we could build a business around it.
And I knew we had a good product because I've been taking pictures since I was a kid. I've been creating images and portraits since I was 10 years old, so I knew I could take a picture in the end, ignoring the whole kind of self confidence or insecurity bits and the imposter syndromes and all of the rest of the stuff we talk about all the time.
I knew I could take a picture.
Training courses and workshops are slightly different. I still know I can take a picture, but whether or not we could run good workshops, whether or not we could supply great materials, [00:11:00] these were questions that we still had in our heads.
So, for instance, one of the things I was curious about was whether it would be a good idea to set the context of each workshop with a little presentation. I'm, I'm not a fan. When I go on a training course, I really, really, really want to see or want to understand how the person giving a workshop does what they do.
Whatever it's in, whether it's marketing, sales, Photoshopping 3D, visuals. Customer relationships, I don't know, many, many different aspects to this business. But if I want to go and learn from someone, I want them to hit the road sorry, hit, yeah, no, hit the road quick and get into the nitty gritty. I'm not a big fan of spending hours in a preamble.
However, one of the things I did pick up on is that you do need to be organized in your approach. And whether I like it or not, and whether I'm comfortable with it or not, I'm not that guy. I'm not the guy that thinks in a linear fashion. I can [00:12:00] when I have to. You know, I spent 10 years working as a manager in IT.
Trust me, I can when I have to. But that's not my natural skill set. I'm not linear. And I can, if I could see Sarah's face when she listens to this podcast, she'd be like, yeah, no shit, Sherlock. You are not linear. Because Sarah's very organized, very drilled, very Put together, and I'm so not those things.
I wish I was, sometimes, but out of the same chaos comes the imagery and the ideas that we have. So, I can't turn it off. I don't want to turn it off. If anything, being slightly chaotic is my superpower, because it brings ideas, and it brings energy, and it brings drive. But, equally, it brings inconsistency.
It brings me being really easily distracted. Distracted by breathing, you know? It's just ridiculous. So, some of the things we did last year were to [00:13:00] try and see if there are ways in which I can help myself and help the delegates on our workshops not suffer at the hands of my own chaos. And one of them is we do a quick presentation, half an hour, forty minutes.
If I get that right, of course that becomes a piece of collateral that we can send out to you if you come on one of our workshops. It becomes a series of ideas and diagrams that maybe I can use for training videos. It becomes some words that maybe I can re craft into maybe a podcast or for when I'm writing with NPhoto magazine or whether I'm writing for Professional Photographer.
So these are just parts of the puzzle. And we got that together last year and the feedback we're getting from our workshops is just phenomenal. It's absolutely brilliant that people have come on it. They seem to enjoy it. They come back. So to all of those people who are multiple offenders, thank you. It's so lovely to see you all. It feels [00:14:00] like we're beginning to build a little community. So now I know I've got the product right or we're in the, we're going in the right direction with the product. Now we can really start to focus on it. Forgive the pun. We can really start to drive that home just like we did with the core photography business.
And that's the target of this year. Mostly is to drive the training. Drive The platforms, the videos, all of the stuff that goes around that. The podcast is a big part of that. But finding the time when I'm on my own To sit and record is or has proven tricky over the past month or two. So, Christmas and New Year were lovely.
I digress here a little bit, but there's a slight point to it. Christmas and New Year were lovely. So, we stopped, we shut the studio down. Day before or two days before Christmas Eve I went shopping with my boy to do some mop up. Spent a really, just had a really lovely day the day before Christmas Eve.
Christmas Eve onwards up until, really up [00:15:00] until New Year's Day was spent with family and friends. And I really do mean pretty much every waking minute was with people I love. And now I'm an extrovert. In theory, as an extrovert, every one of those moments with family and friends is a moment to recharge.
It's a moment for me to really feel energised. Yeah, that's, that's an extravert I love being around people. But I tell you what, when I got to New Year's Day, all I really wanted to do was just find myself in a dark room. And switch the social side of my brain off and do something much less much less social I suppose is the only word I can think of.
I've had a couple of days of that and I'm beginning to get myself back together. And then, uh, last or two nights ago straight back out photographing the Christmas party for the Le Manoir chefs. And the staff, [00:16:00] which is riotous. Now those guys, Le Manoir is two Michelin starred hotel and restaurant, or restaurant with rooms, I think is how they like to call it.
It's an amazing place, beautiful food, voted one of the top hotels in the world. It's in the top 50 every year, I think it was in the top 10 this year. Absolutely phenomenal place, and they work hours that make mine look kind of shabby, I think. They work long hours, it's hard graft, they love it, they're brilliant.
But when you're thrown into their Christmas party, they don't half let off a little bit of steam, and it is great. So it was really nice to have a couple of quieter days, and then the Christmas party at La Manoire with my friends who are chefs, front of house gardeners, housekeeping you name it, the management team, marketing, sales, the HR team who asked me to do it.
They're just brilliant, and I've come away from it buzzing and energized all over again. So I cannot wait for the year. [00:17:00] And on that, we are building the workshops up.
On that note, we have a couple actually, I'm going to be at the convention, the Societies of Photographers convention in January, I'm hoping there's some structure to this podcast by the way I'm gonna have to finish in about 5 to 10 minutes because I'll arrive at my client and I'll pick it up again, but I'll let you bet I'll repeat a bit because I won't remember where I got to, and I don't want to have to spend hours in edit, I don't have time to spend hours in the edit, so this is gonna be one of those podcasts That is pretty raw, it's gonna come out of the recording unit as it is, and it's gonna go straight out.
As you're hearing it, I don't think there'll have been very much editing except to stick in some music underneath it, and just to check the sound quality's alright. So, forgive me for that. But it's gonna be well I'm at the convention, 17th, I'm at the whole of the convention, but I'm doing two workshops, I'm doing a super class on the 17th.
And a Masterclass on the 18th. The Superclass you have to book in advance. I think there's one place left. That's all. If anybody fancies [00:18:00] it, head over to the Society's Convention and look for the Superclasses. We're gonna spend the whole of that three, three and a half hours. Creating headshots and personal branding images.
I've never met the couple who are my models. I'm looking forward to meeting them. They sound really cool. But we're going to explore lighting, how you interact. We're going to talk about whatever people want to talk about. Whether it's the marketing side of it, whether it's the business side of it.
Whether it's how you tell a story through the photos. It's whether, how you weave the story of the shoot. Because I think that's an underrepresented part of social photography is how you thread your way in a meaningful fashion through the shoots. That's the superclass. That's on the 17th.
On the 18th, I'm doing a masterclass, you don't need to book for that, but I'd love to see you. It's free if you have a ticket to the event. Come along and we're going to be talking about specifically ten lighting patterns. I'm going to put together ten easy lighting patterns that you can replicate. One of the things I'm acutely aware of is, [00:19:00] I find much of taking a portrait second nature to me.
I do it Automatically, I can see light, I can feel it, I can almost smell it out. anD I, I don't know why or how that should be, but it is. So when I'm positioning lights, I know exactly what I'm doing, because I'm simply looking at what's in front of me. But, I've had to critique a few images some people have been on a workshop, some people have simply have asked me for some mentoring, and reading light, it turns out, is not the most natural thing in the world, and I, I assumed it was.
So I've clearly misunderstood some aspects of what, how we can teach this, so part of the Masterclass really, or part of the idea behind the Masterclass really, is to see if we can nail down ten lighting patterns with two lights, so we use one light, we'll use two lights, we'll create some drama, we'll create some theatre, we'll create some very basic stuff, [00:20:00] But the idea is we're going to hand over some real examples done live in front of the audience as to how you can do this with basic equipment.
We're going to do it in a normal room. It's just one of the meeting rooms in a hotel. We're going to do it with normal kit. I will have two lights I will, I think, have a pop up backdrop, which I'll bring in, just so I've got a plain backdrop, because I can't guarantee it. And we're going to go through some of the ideas.
And that's kind of where we're taking all of our workshops now, is to give our delegates things they can take away with them. Proper, right, okay, if you do this, that will work. One of the things I've always fought against, the reason we haven't really gone down that road up until now, is I've Rebelled a lot against people telling me how I should do it.
And I never ever, still don't, want to be the guy that says this is how you should do it. And I try really hard to remember at the beginning of every workshop, every presentation I [00:21:00] ever do. I did one the other day, we did a webinar, and I started by telling everybody on it. It's very personal to me. My eyes, my clients, my lights, my camera, my style. All of it is about me and what I like. It might not work for everybody. So I can give you insights into the thought process and this is what I thought we would do.
We'll give insights, we'll give ideas, we'll give inspiration, we'll energize. And all of that works. But the problem is if you don't understand the fundamentals or can't read it like some photographers can, then it becomes slightly trickier. So the masterclass, the second of the two classes, the masterclass at the convention on the 18th of January, it's gonna be much to do with that.
So if you're round the convention, you're a loose end. I think it's 11 till one 30 on the 18th. So it's a mid-morning slot. You'll finish your breakfast, you'll have had a couple of cups of coffee. You'll be thinking, what the hell am I gonna do today? Why not stick your head in and come and have a play?[00:22:00]
So that's what we're going to do. And at that stage, I'm going to break off here now, because as I turn this left hand bend on a very wet road. Here we go. I'm just going to arrive at my client, which is great. I'm photographing for the Hearing Dogs this afternoon. I'm photographing a re a recipient, so a partnership, a hearing dog and a a deaf person whose story is both heartbreaking and inspirational in equal measure.
So I'm looking forward to that. It's going to be a lovely shoot. I will pick up again when I've broken off and let you know how that went. and finish off this podcast. Once again. Craig, thank you very much for telling me that I can, if I wish to record podcasts in the car,
So just to pick up where I left off, just come to the end of a lovely shoot. Sorry, also weaving, or trying to weave through traffic in a very small Buckinghamshire town. Wilmslow, it turns out, is full of tiny little [00:23:00] streets. Many of which I'm navigating a large Land Rover through.
It's not easy and speaking at the same time. Apparently, it turns out, I can just about walk and chew gum at the same time, but cannot talk and drive a Land Rover at the same time. too: must be two different bits of my brain. Okay. And a nice person's let me out, and another person has refused to let me out.
And there's a motorbike, and I've just landed into school traffic. In Bucks, which means that no one's paying attention at all to anyone except their own journey home and trying to get back for our, I'm assuming, a cup of tea and to get the kids a sandwich. Where are we? So yes, I just finished a really beautiful shoot with a really lovely person who she lost her hearing.
Well, she had an illness, went into a coma, came out of the coma, and discovered that she had lost her hearing, one heck of a shock. And so she now has a Hearing Dog, but she's profoundly [00:24:00] deaf, has absolutely no hearing at all.
And the hearing dog provides all of the support that she needs. So if the doorbell goes, the phone goes. Smoke alarms, obviously. Every minutiae of life that we take for granted, the hearing dog supports them. A hearing dog. A beautiful spaniel. I'm not going to give any names away, because that's not my place to.
But an absolutely wonderful shoot. And I read in the notes that she wasn't particularly keen on being photographed. Not someone who's used to being photographed, not someone who enjoys being photographed. And you read these notes and I would say 80 percent of my clients sit in that bracket. Um, there are days, there are days when I wake up and wished everybody I photographed really, really, really wanted to be photographed.
Models and the like. Because man, wouldn't that be just glorious? Really easy too. It'd be wonderful that every person in [00:25:00] front of the camera wanted to show off, and they just loved it, and they were confident, and knew how beautiful they were. But that's just not my world. So the lady, really super smart lawyer didn't really want to be, well my note said that she didn't really feel comfortable being photographed, but it turns out, uh, She could not have been lovelier.
Did I just say that right? Lovelier, lovelier. She could not have I'm concentrating on driving. Lovelier. And the shoot has just been absolutely beautiful. The dog was stunning. The light has been really nice. We're under a rain warning at the moment. We're about to get some really heavy rain, but it held off long enough that we've done the whole shoot in the dry. Well, in the dry, but not on the dry. Everywhere. I don't know what it's like where you are around the world, but in Britain, just at the moment, we've had back to back rainstorms of one sort or another. Some of them big enough to be given names.
And we've got another tranche of it coming in in about an hour. Oh, half an hour, about half an hour. [00:26:00] I don't know why that matters. I'm one of those people that have to suddenly get to detail. I don't know why. I apologize. Anyway, it's been a brilliant afternoon, and it's these kinds of shoots that remind me why I do what I do.
Because just having people like the lady I've just photographed in front of the camera who full of energy, and smart, and laughter. She can hear nothing. Everything is being done through lip reading, which is, for me, is not I mean, I'm used to working around the deaf community, but I'm one of those people that spends a lot of time looking to the sides to see where the next shot's coming from.
So, mid sentence, I'll suddenly find myself looking away. And, until working with the Hearing Dogs For Deaf People, I didn't even know I did it. And, of course, it becomes a profound challenge that I need to concentrate and I've spent the afternoon concentrating on making sure no matter who I'm talking to or what I'm thinking for the next shot I must always [00:27:00] have eye contact with the person, the hearing dog recipient because They're relying on seeing my lip movements to be able to understand what's going on.
And it, you become acutely aware of it. but equally, she said, it's really bad when people try to talk slowly because that changes her understanding of the words. Because she's lip, because she's lip reading, if you speak slowly, actually that makes it harder to understand the wording. So all in all something I need to continue to work on and get better at.
At least I'm aware of it, and I try, I try pretty hard, but the photos we've got are absolutely beautiful. So where were we, where were we? Oh, I think we'd come to a bit, some of that training, I've no idea, I told you I'd lose track. podcast part two, I'm Paul, and this is still the Mastering Portrait Photography Podcast.
As I wind my way through the lanes. Other things that are happening in the studio. Obviously we're working on the setup of our training and our workshops. I'm about to re [00:28:00] platform all of our websites onto a new platform. Not quite sure which one it's going to be just yet.
But one of the challenges I guess all of us have is our web presence is really important, and so I built all my own websites built it all on WordPress. So all hosted it's all currently hosted on Siteground but over the years, a combination of price walking, which simply means every year it's got more and more expensive. You can get a good deal to start with, but gradually, I mean, we pay now.
For two, the two main of our websites, I think the basic hosting is about 1200 quid a year for the two. And on top of that are all the little plug ins that we've had to buy and put in to run things like the shop, to run things like the automated side of it, the emails, to do certain things like display the images the way I want them.
All of these bits of software are licensed. [00:29:00] Which is fine, but if you added all of that in to get in as well, rather, I think you get up into the region of sort of 1, 500 quid a year, 1, 600 pounds a year, somewhere around there for the two websites. Now that's fine, we're a big business. We work really hard at what we do, and we can justify paying properly, and paying, well pay our licenses anyway, but we can justify all of the expense of the website simply because it's a part of our turnover.
However, what irks me is firstly how difficult it is to keep on top of all of the updates of all of the component bits of software and also just how expensive it is when it doesn't need to be. It's not about the fact that I have to invest in it, it's about the fact that I don't think I need to do, I need to invest the time and the finances to the level we are.
So I'm hunting around at the moment. I think I know what we're gonna do, and I think I know how I'm gonna do it. It'll take time, which is [00:30:00] something I don't have a lot of, but it's still got to be done. But if I can get all of the websites into one place, simplify them down, they don't need to be as comp, I'm really proud of our websites, but they do not need to be as complicated as they have evolved to be. And it's not that I set out to make them complicated, or I set out to do stuff that's particularly difficult. It's just that, year on year on year, as you add functionality, as you try to do new things, as you get on top of SEO, and structuring, and then keeping a track of 301s and 404s, and then you've got to have, like, an SEO tool to help you make sure your SEO's alright.
And then you've got albums and portfolio bits of kit. You've got sliders. Oh man, there's so many bits of software. All of which is necessary to do what I have in my head. So what I've got to do first is figure out what's the bare minimum I can get away with. And then secondly, re platform all of that. So the websites will still be [00:31:00] beautiful.
But if I can get it all under one roof, it'll be much easier to manage. And I don't have the time, to manage everything anymore, I simply don't. So that's, that's on the list for this year. And the other thing we're gonna do this year, or I've already started doing, is gradually pushing more into continuous lighting and away from strobes.
Now, this is one which I don't yet know quite where the journey's gonna take me, but the foray that we've had into it so far has been incredibly rewarding. LED technology now with high CRI LEDs is at the standard where the quality is nearly as good as strobes. It's not, I still love the light you get off a Zenon strobe.
There's something really beautiful about the quality of light, and of course, massively punchy. You get a huge amount of light, [00:32:00] a huge amount of kick. out of pretty much any strobe compared to an LED. If you had LEDs as bright as the strobe, as bright as the instantaneous flash of a strobe, people wouldn't be able to see.
It's, you know, so bright, there's so much energy in that tiny fraction of a second, that, I don't know, thousandths of a second of light burst. But working with LED makes it easier to do video and you really can see What you're gonna get. And my logic is a very simple one. If it's good enough for the film industry, and the TV industry, Netflix and the like, then it's good enough for photography.
Yes, alright, there are some things I'm gonna have to learn how to do differently. But I love doing that anyway. I'm a quick learner on most things. And so, I'm really excited about it. We've started I bought I've got a couple of Aputure Lightstorm Focusable, so these have got focusing lenses on the front focusable spots, and [00:33:00] they've got the old Bowens S type mounts on them, so we can mount pretty much anything.
I use Profoto strobes in the studio but I've got these Aperture Lightstorm tunable lights, which are absolutely phenomenal. Really bright when you want them to be. If you turn them right down, they'll last for hours on a single charge. Also I've got a couple of, they were just cheap. I was working in the flash centre doing judging for the BIPP.
And it was the flash centre in Birmingham were hosting us. And they had these light strips, just light rods. LED, Phottix. I think they were 40 quid each. I mean, they're really pennies. You know, a tank of fuel in this Land Rover is about 80 quid, so for the price of a tank of fuel, I can get two highly tunable, full spectrum lights that will do any color on the color wheel.
As well as doing normal presets. They also do some clever things with, you can make, turn them into police lights and all the rest of it. They're quite cool. [00:34:00] So I got those working in the studio, but one of the challenges when you're working with Available light is the camera is going to capture everything it sees.
With strobes, I don't worry about the lighting in the studio because the strobe overpowers it. Doesn't really matter. But with LED, you have to get the lighting, the whole lighting, exactly as you want it. And it caught us out a little bit when we were recording a video recently, and the video is simply too dark because I've lit my subject perfectly.
But I haven't lit the rest of the studio because it never really occurred to me, and I need to do it, and it's fine. Everything's okay, and certainly the subject looks incredible, but when you look at the footage of me talking to camera, for instance, I'm in the gloom somewhere. And although we tried to sort it out a little bit, we haven't quite got there.
So I've now retrofitted all of the lighting in the studio, so all of our normal overheads, office lighting if you like, in the studio, with, again, made by Aputure. They are, I can't, I think they're called [00:35:00] B7Cs or BL7Cs, which are, they look like a fat light bulb with an Edison screw thread, so they'll fit pretty much any light fitting from 100 volts up to about 250 volts.
You screw them into a light fitting, and in normal mode, they just behave like normal light bulbs, except that you can hook them up to the same app I use for the Aputure Lightstorms, and you can control them completely from the phone. So I can control how strong they are. I can also control, again, like the Phottix, light sticks, I can control exactly what color they are.
So these things, they're only about 50 quid each, but they are fully tunable. Any color I like and some special effects, if ever I did video that needed to feature, I don't know, police, car or fireworks or firelight, , it does all of those, that's of almost no interest to me. It's quite a cool thing to do, but.
Not really for what I do. But I can control their light to be any colour [00:36:00] temperature and any power. On top of that, if you unscrew the light, it becomes a battery powered light. It simply can sit in someone's hand, or you can put it into any light fitting, even if it's not plugged in, and it will work exactly the same.
It doesn't really make any difference. It'll last for about seven hours off the battery. These are really cool. So, we've started to experiment. A little way to go. I need some slightly, some LED panels. I've got a couple of bits. I do have some LED panels, but they're slightly older and the high CRI on the newer LEDs, you can really see the difference when you're illuminating skin.
But it's a whole new adventure and it does change the way you shoot. So at the moment when I'm shooting, particularly when I'm doing headshots, I'll use, I'll do some with strobes because you get that glorious, clean light. With really deep depths of field. And obviously, ProPhoto units that modifies everything is absolutely stunning.
So that's not something I'm gonna [00:37:00] completely get rid of anytime soon because I'm addicted to the quality of the light. But in the second half of the shoot, or maybe for certain shots, I'll bring out some LED lighting, maybe with a soft box or maybe LED, the strips and. You then get this beautiful thing where you can have much shallower depths of field.
So, and total control, you can see exactly how the light's going to play. You can change the colours of the lights as if I was gelling the strobes, but it's so much easier. Literally, I can just dial it in to the app and change the colour of the lights. It's opening up new avenues to explore where we can play with colour because it's quicker.
We can play with really shallow depths of field. I'm unlikely to ever be able to light, a family easily, because the power you'd need to get the depth of field you need, at least with the ISOs that we're still using at the moment, is possibly a bit too bright. But, [00:38:00] ISOs are becoming normal.
The party I shot for the hotel I shot nearly all of it. Our ISO 10,000, ISO 10 K. That's just ridiculous in terms of sensitivity. But I wanted to capture the colors of the party. I wanted to capture the candlelight. I wanted to capture the sort of fairy lights and effects lights that the events company had put on.
I wanted all of that, and I didn't wanna bounce, flash in and kill it. I did, obviously, when they're doing their awards. I used a flash gun. I used a, a speedlight on the camera because. Me being creative with the lighting is really not part of that puzzle. They need to be well lit, they need to be clear, they want to be able to celebrate the awards they've won.
But, when it comes to the event side of it, the party side of it, I shot nearly all of it at ISO 10, 000 and then simply ran it through, for this particular run, I ran it through Adobe Lightroom, the AI noise reducer. I didn't turn the noise [00:39:00] reduction up very much, 20%? Tiny. But it has a really profound quality to it now.
So you can run at ISO 10, 000 and still get pretty clean images. You lose a little bit of detail, it can get a little bit mushy. But it's a 50 megapixel camera, the Z9. And these pictures are not going to be used anywhere bigger, I'm going to guess, than 7x5. That's it. They're not hero pictures, they're not going out as posters.
So, I've got a huge amount of latitude. And to be fair, I probably didn't even need to put the noise reducer on it, but I did just because, it's like somebody's going to zoom in and go, that's a bit grainy. Why do you need high ISOs, or clean high ISOs with LED? Well, think about it. Let's say I want to get to f8, right?
Let's say I want to photograph a group of four or five people, and I'm going to need f8. To get the front to back bite in the image. So that the person at the front of the shot is nice and sharp, the person at the back of the shot is nice and sharp. Now, with a strobe, [00:40:00] that's really easy. With a strobe, I can turn the power wherever I like it, it won't make an awful lot of difference to the people in the shot, it's just a bright flash, and it's done.
And I can set the camera at ISO 100, F8, F11, F16, whatever. Doesn't matter. It'll override all the light in the room, and I've got plenty of depth of field. Really easy. Now. If I turned my LEDs, and I'd need a few more than I own, up to get ISO 100, 100th of a second, f11, that is bright sunlight. That's effectively daylight, but on a sunny day.
So, that's not really practical in a studio if I don't want people to be squinting. I could turn the power of the lights down, and use less power on the lights, but then of course I'm going to need to use slower shutter speeds, wider apertures, or higher ISOs. And now, with the ability to clean up even high ISO, [00:41:00] I'm starting to teeter on the edge of being able to do practically what you can do with strobes, with LEDs instead.
Not there yet, but we're heading In the right direction. So that's on my list. That's part of this year. I'm gonna re-platform, the websites we're gonna switch over to LED. And we're gonna just see whether, for instance, we can create better videos, more videos, so it in, in the end. This year, it is all about making the changes we need to the business that we are looking forwards to.
More about training, more about workshops, more about creating videos, about creating educational materials. Who knows, who knows, one day I might even get around to writing a second book to go with the very successful Mastering Portrait Photography. Mastering Portrait Photography Part 2, the sequel.
This time it's personal. Mastering Portrait Photography Armageddon. I don't know, maybe I'll do it like Fast and Furious. We'll just do two, then three, then four, then [00:42:00] five, and then twenty eight. Who knows. But at the moment I haven't got that in me. The problem is always, of course, like all of us, our real clients, the clients that pay our everyday bills, the portrait clients, the wedding clients, the commercial clients I'm gonna have to service those guys first.
And that's always the kicker, is how do I manage to keep the revenue coming in just as we need it, while still effectively building an entire add on or new business. It's a new business. So that's the puzzle. I will get to the bottom of it. I will figure it out. I'm enjoying the process very much.
And so that, for us, is the year ahead. As I drive through, the rain has just arrived. It's dark and gloomy. My windscreen wipers are now squeaking in the background. I'm sure you can hear that on the recording. I'm driving through a very beautiful bit of the country. I'm running along one of the ridges in the Ridgeway.
That's the Chiltern Hills. Just driving along and in spite of it being gloomy and dramatic, there's [00:43:00] fields full of sheep, there's just past an old farm, it's actually one of my clients here, and it's beautiful I'm guessing that is a medieval farmhouse, that is well old, that's got to be, and you're looking at the roof line, it's all sagged and these tiny little bricks and the road dips and drives around into the distance, it's Quite beautiful in spite of the rain.
So there you have it. Please do head over to Mastering Portrait Photography. Also have a look if you're interested in the workshops that we're running this year. They're all out all up. The first six, at least, are up. The first few sold out literally within a day or so. Which is really flattering, but then gives me the problem of having to immediately schedule in new ones.
There are a few spaces on some of the others though, so if you fancy coming and having an absolute blast about portrait photography in particular, whether it's you want to talk about the business side, the photoshopping side, or camera craft [00:44:00] or studio lighting, then please do head over to Paul Wilkinson Photography and look for the section on workshops.
You can just google Paul Wilkinson Photography workshops. And you'll find them pretty quick. Whatever else happens, I hope your holiday season was peaceful. I hope you had a lovely, restful one. If not, I hope you're having an absolute party. And so, here's to 2024. Let's hope that it's Well, let's hope that it's a nicer year than it seems to have been in the first few days.
There's nothing in the news that fills me with very much joy. So I'm just ignoring the news. I'm not paying any attention to it. I'm not getting involved. It just upsets me. I'm going to continue to do what I do and enjoy spending time with my clients, enjoy spending time with other photographers.
Basically, I'm just going to make the most of my time on the planet. Here's to 2024 and whatever else, remember, be kind to yourself. Take care. [00:45:00]
Sunday Aug 20, 2023
Sunday Aug 20, 2023
In this interview with an old friend of ours, Simon Shirley, Toastmaster extraordinaire, we end up chatting about some of the simple things that make for a successful client-facing business for responding quickly, to getting a crowd onside (even when the odds are stacked against you!)
I mention a few workshops we'll be running, so here are the links:
Sunday 10th September 2023
The Guild Of Photographers Photohub Event
Oxford
Mastering Off-Camera Flash
https://photohubs.photoguild.co.uk/the-oxford-belfry-photohub/
Thursday 28th September 2023
The Guild Of Photographers Photohub Event
Peebles, Scotland
Mastering Available Light
https://photohubs.photoguild.co.uk/peebles-hydro-photohub-2/
Monday September 11, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Dog Photography From Shutter To Print
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-dog-photography-from-shutter-to-print-11th-september-2023/
Monday October 9, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Personal Branding Photography
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-personal-branding-photography-9th-october-2023/
Monday October 23, 2023
Full-Day Workshop At Our Studio near Oxford
Mastering Available Light
https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-available-light-23rd-october-2023/
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Thursday Jul 07, 2022
EP125 You Set Up The Sale In The Shoot (Not The Saleroom)
Thursday Jul 07, 2022
Thursday Jul 07, 2022
In this week's episode, I am talking about how we set up the sale in the shoot - not in the salesroom; the salesroom is where we close the deal. I love this process, and it works, too: happy clients, great images and consistent (and high-value) sales. Perfect.
Also, this episode is kindly sponsored by Pioneer Eneloop Batteries. Once again, I am extolling the virtues of replacing all those single-use batteries with eco-friendly, long-life rechargeables. I did the same thing last year and enjoyed using the batteries (and charger) so much that I went out and bought a complete set of them. The Zoom recorder I used for this episode has Eneloop Pro batteries in it. Love them.
You can get them on Amazon at https://amzn.to/3utOdzg
Also, I get carried away and end up chatting about the new headphones I bought - brilliant things! Was always jealous of Sarah's AirPods Pro that I bought for her (https://amzn.to/3upRhMH), so as I headed off to work in Ibiza a few weeks ago, I bought some Sony equivalents. Life-changing. Seriously. Life-changing. Podcasts, Spotify, and even watching Netflix while I'm retouching, I love these things.
Again, these are available on Amazon at https://amzn.to/3AxhjRT
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Saturday Apr 16, 2022
EP122 Fireworks and Finding Freedom In The Studio
Saturday Apr 16, 2022
Saturday Apr 16, 2022
It's late and I'm driving back from a beautiful spring wedding, shot in uncharacteristic April sunshine. I am, to put it mildly, hot and tired. in spite of this, I thought it would be an idea to record a quick podcast on my way home, so here it is - various musings on finding freedom in the studio and the joy of using the Z9 as a wedding photographer. Oh, and I got to photograph some fireworks which is always a lot of fun!
During this episode, I mention the workshops we've introduced here at our studio. Details of these can be found here on our website.
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Thursday Mar 31, 2022
EP121 Portraits Are Portraits, Even If They’re Corporate
Thursday Mar 31, 2022
Thursday Mar 31, 2022
I think I may have mentioned this before, but I LOVE creating portraits. The past couple of days have been all about headshots - part corporate, part creative branding. Either way, these are just portraits.
And that is something that I cannot stress enough: if you're a portrait photographer, creating cool, engaging headshots is no different to creating fine-art portraits - and you get to meet some incredibly interesting people along the way.
When you're designing your photography business, it is worth remembering that there is more than one way to generate revenue if you have a talent for capturing portraits!
During this episode, I mention the workshops we've introduced here at our studio. Details of these can be found here on our website.
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
Friday Nov 05, 2021
EP114 On Why The Studio Is NOT A Dull White Box
Friday Nov 05, 2021
Friday Nov 05, 2021
When I first set out in this crazy, camera-carrying career, I had mixed views about working in the studio - I much preferred being outside in natural light with the environment as my backdrop. Over the years, that changed as I realised much of my cynicism was partly because I didn't understand it and partly because many of those who had taught me didn't excite me.
Now? Well, now I think of studio portrait photography as some of the finest, most inspiring imagery you can imagine.
In this podcast, I try to explain why.
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
If you'd like to use one of the other players out there, why not try Vurbl?
Saturday May 22, 2021
EP105 On Using Your Own Portfolio To Inspire YOU!
Saturday May 22, 2021
Saturday May 22, 2021
In this episode I'm back in the Land Rover Defender heading out to buy our evening's supper: fish'n'chips! We were due to go and sit on a hill side and eat them with a pint of beer but, sadly, the brassic weather has other ideas. Instead, I am pootling through Midsommer Murders territory on a wet and wild Friday evening.
In this episode, sponsored by Panasonic Eneloop Pro Batteries, I have an idea about how you might use your own portfolio - the images that you've taken that you love - to inspire you and keep you energised ready for whatever walks through the door.
Enjoy!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
If you'd like to use one of the other players out there, why not try Vurbl?
Friday Apr 23, 2021
EP102 On Leaving Lockdown And Loving To Laugh!
Friday Apr 23, 2021
Friday Apr 23, 2021
It's been an amazing week and you can really feel the change in energy as the Covid lockdown is gradually eased. Emails coming in, the phones are ringing, shoots are happening (rather than perpetually postponed) and in-person sales sessions are back and in full force! Yay!
On the other hand, everything feels rusty, unfamiliar and slightly unnerving. Weird. Getting back up to speed is going to be an exciting process for us here at the studio! Every day is a school day huh?
As long as we're laughing all the way, things will be just fine!
Cheers
P.
If you enjoy this podcast, please head over to Mastering Portrait Photography, where there are articles and videos about this beautiful industry.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.
If you'd like to use one of the other players out there, why not try Vurbl?