It’s a late Sunday afternoon, the sun is shining, and the smell of freshly cut grass (and the inevitable hay fever) is drifting through the studio as I sit down to record this episode. After a whirlwind few months — including seven incredible weeks photographing on Crystal Cruises — it feels good to be back behind the mic, even if I’m a little sniffly.

In this episode, I’m reflecting on the magic of authentic portrait photography, the rapid rise of AI in our world (and our inboxes!), and why the human touch still matters more than ever. Plus, there’s news about upcoming workshops, a few tech tips for cleaner files and faster edits, and a good-natured rant about AI-generated podcast pitches. As always, it's a mix of stories, laughter, tech, and a reminder to stay creative — and stay human.

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

Transcript

 

Introduction and Podcast Setup

So it's Sunday afternoon, the sun is shining, and here I am late on Sunday recording this podcast and I'm recording it with the smell of freshly cut grass, uh, wafting in through the windows, which is gonna trigger my hay fever one way or another.

Um and also the reason I'm recording it quite so late at this stage of the day. It's 'cause my neighbors have been cutting their grass and they do have the loudest petrol mower in the world. I'm Paul, and assuming I can get through this without sneezing, this is the Mastering Portrait Photography  📍 podcast.

 Now, there is a lot going on at the moment. It is really good to be back. And of course, those of you who have been over the years, regular listeners will know this has been quite a long gap. 

Recent Adventures on Crystal Cruises

And the reason for that, as I may or may not have alluded to before we went away was Sarah and I spent seven weeks working for Crystal Cruises, working on onboard ship as a portrait, uh, photographer.

It is one of the best gigs in the world. I get to travel all over and this time around we were traveling around South America from Valparaiso in Chile all the way around the southern tip through re, which is just stunning. In Argentina over to the Falkland Islands, and then up through Brazil, across the Cape Verde and then finishing up in of all places, uh, grand Canaria.

It has been an incredible experience from start to finish, photographing the most amazing people I photographed. Interesting, funny, erudite professionals, creatives, musicians, authors. Oh, you name it, we did it. It was. An absolute, uh, blast. But of course that seven week gap has meant we've come back and life is incredibly busy here now two, and there's an awful lot going on at the moment.

Upcoming Workshops and Studio Updates

Tomorrow I'm doing one of my favorite things, which is to run a one-on-one workshop, which is part of an annual mentoring, uh, program. We run this program, um, for photographers, for portrait photographers. I should be clear, I dunno very much about landscaping at all. Uh, but certainly for portrait photographers.

And over the ki the course of a year, we set some targets, uh, and then work steadily towards 'em, and I absolutely love it. Honestly. I always come across, I always come outta these, uh, sessions buzzing with energy and ideas. Probably as many as our delegates do as well. So I'm really, really looking forward to that.

The studio is all clean and tidy, Sarah and myself. Painted it. We donned our overalls, um, and spent an entire day cleaning it all out and painting the white wall white. Again. It hasn't been done for a little bit. It. And for some reason this time round I've managed to pick the right white. I know that sounds kind of ob obtuse, um, but there are lots of different tones of white and this particular one is almost exactly, uh, the same as the ISO standard for a reference white, which is really nice.

So all of the images now have this really lovely clean look. I dunno what I picked last time, it clearly wasn't quite the right white or I didn't note at the time, but this white is perfect. So I have the reference numbers, if anyone's curious. I can tell you what it is and it seems to work really, uh, really well.

And if that wasn't enough of all the things that are going on, we've also released a whole stack of new dates and a couple of brand new titles for our workshops, which I will share with you at the. End of this podcast, if you fancy, uh, joining one of those. Uh, and alongside everything else we've been photographing with the hearing dogs.

We've been photographing with all sorts of commercial clients. Um, the diary is absolutely solid and somehow today I've had to squeeze in and find the time to sit and clear my head and figure out the planning for our upcoming bootcamp, which has been on the diary for a little bit. Now, it isn't a new workshop though.

This is the first time we've run it, so I'm having to figure out exactly. What that's gonna look like. Two days of intensive portrait chat, technique and practice. Um, all about portrait photography. But we have over two days the time to spend really exploring different ideas. And of course we have the evening in between the two days when if people wanna put some of what we've gone through into practice or start to shape what we'll do the next day, we have the opportunity to do it.

It's absolutely packed. We've got people coming from all over, all over Europe for that one. Uh, which I'm really excited about. I think there might be one place available. Gome, I should have gone and looked, uh, to see if that've gone, but I think there's a place available if anyone fancies it. It's on the 12th and 13th.

12th, can't even say it. 12th and 13th of May, and it's going to be a blast. So if you fancy that, I think there's, uh, a date available. Again, I'll give you, uh, details of where to find those things at the end. Anyway. Here's a question for you. 

AI in Photography: Tools and Trends

Has anyone else noticed a steady stream of emails lately that sound human, but simply because you get so many, you just know they can't be.

There's something about not just the email, but the number of them that I get that all have a very similar wording. I mean, maybe it's just me. Maybe it's because of this very podcast. Um, and I get a lot of emails, a lot of agencies and things offering me the opportunity. Here's the opportunity to have a guest that I'd never heard of, um, on the podcast.

And there's something about the way that these emails feel that a suspiciously well. Polished. So the question is this the future now? I mean, AI is brilliant for certain things. Evoto, for instance, is mind blowing. I love this application. Um, it's a retouching suite. It's from Singapore, a team in Singapore, and it's as close as I've seen yet to having.

Real craft finished retouched portraits. It is getting that good. It's not quite there. There's still a lot to be said for the hand finishing the final touches, the little bits and pieces, tune in the colors and the little things that I. Probably AI will never get because it's all down to you and you alone.

So AI will do the bulk of it, but when it comes to your personal little taste, your little tweaks, maybe it won't get there, but it certainly gets you 90% of the way there. I'm playing right now with the beta version five, and it is impressive to put it mildly. It is really, really, really good. Um, similar vein, you know, uh, in terms of.

Uh, prepping files. I love PureRAW5 from DXO optics. Um, it's just this plugin in Lightroom. I don't use an awful lot of its power, I suspect, but it's great when I have a slightly dirty file, something where maybe the noise has come up a little bit or I'm having trouble, maybe it's just, I dunno. There's something where it isn't quite right. It's very, very good for giving you beautifully clean files with no pin cushioning, no aberrations. Really nice, really nice if you like, a lovely clean file. So that's worth checking it out. I don't know, actually if, uh, PureRAW5 is yet in its public release.

Um. Uh, I'm a, I'm on the beta list, so I get to see it a little bit early, but as soon as it comes out, I suggest you get a hold of a, of a trial copy and have a play. And then of course, on top of that, if there wasn't enough AI floating around with, um, competitors. Adobe themselves, the king of the crop, the, the, the big, the biggest, uh, I guess the biggest name.

In photography, retouching and post-production. Um, Adobe have their own AI magic from generative fill to those ridiculously good subject and sky selection tools, which are probably the best thing about all of the ai as far as I'm concerned. The ability to hit select subject and there is, and of course, the remove tool for getting rid of people that you don't want in the background.

All of these things are saving hours on editing, and it's a joy, particularly if you keep a control of it. And you get it to do what you want it to do, but, and this is a big, but it's there to assist, but it doesn't create without me steering it. These emails though. Now you can tell they are AI generated.

Let me read you one. Let me just fix my email. Here it goes. Hey, Paul. It's always a good start. Hey, Paul, listening to your latest episodes really struck a chord, especially as you reflected on judging for the British Institute of Professional Photographers. Your thoughtful musings on stepping down from your role as chair were both insightful and inspiring.

Blah, blah, blah, blah, blah. A visionary storyteller and celebrated director of photography would resonate with your audience's. Love for artistic narratives with an impressive track record working with global brands like Coca-Cola and Microsoft. He brings a wealth of experience in visual storytelling worthy of your podcast, and blah, blah, blah, blah, is not only a celebrated photographer, but also an accomplished musician and digital media artist.

His vibrant Tales from behind the lens, combined with his academic honors from Harvard and the Global Cinema Cinematography Institute would add depth and intrigue to your conversations. What makes blah, blah, blah, blah, an ideal guest. This content connects with a thriving community of 15,000 entrepreneurs, photographers and marketers, eager to explore the captivating world of photograph of photography and digital media.

Let's create something memorable together. Best, blah, blah, blah, blah's team. Now, in and of itself, I think I'd spot that as an um, ai, um, as an AI email. But I've had quite a few of those from different people, different photographers, different teams, different everything. But somehow your classic tale of the Land Rover, your classic tale of photographing on a beach, your classic tale of.

They all have a tone about them that clearly AI can now understand, or at least I say understand. Of course, we're delving into the definitions of intelligence here, but clearly understands what it's saying. It clearly understands it's, it's either listen to the podcast or it's read the transcript or both.

It's come up with some set of lines that make it sound like it's a human writing it, but it's not a human writing it. That's ai. So I've now got AI emails being sent to me to ask me to feature. I'm hoping a real human, though. I'm not going to feature him because he's using AI on my podcast. So should I set up an AI bot?

To respond to the AI bot, and then maybe the AI bot at the other end could schedule the guest. Or maybe an AI guest. And an AI guest. Maybe they could record, script record and publish a podcast that yet more AI will listen to. 

The Future of AI and Human Interaction

So the question is, at what point do we stop being involved? Maybe the AI should just talk to itself.

Are we gonna end up in a world where AI is talking to ai? And I suspect the reality is that yes, that is exactly what's going to happen because I today, I could download a chat bot that will respond to all of my emails. So would the email then be responded to by another chat bot responding to the ai?

Maybe the only thing that's gonna listen to the podcast will be ai, and maybe the podcast will all be about having a human context inside ai. But the only things listening to it. Are the AI bots curious? Huh? I wonder where we're gonna end up now. I'm a huge, huge fan of ai. I just, I love what it can do. I love what the future holds.

I have a PhD in it, so you kind of expect that from me. But my thought was always that it would make life easier. Not that it would remove life from the equation, but I'm not quite as certain as I was. Evoto, Imagen, Adobe and a plethora of incredible tools out there are gonna help us as photographers.

They're gonna enable us to do things that actually were not accessible unless you had a cast of thousands, you had models, you had assistants, you had venues. It's gonna allow image creation to a degree. That probably wasn't possible, but having just done three incredibly beautiful portrait shoots with lovely families over this weekend where the emphasis is on the authentic, not the synthetic, on creating reality and documenting it, not creating a fantasy and getting something else to write about it.

I think there's still space for humanity in all of this, but I do think we have to be careful. I do think we have to retain and hold onto the reality and let AI do what AI can do, where it helps us, where it makes things faster, where it makes things more efficient. But let's keep an eye out for these crazy emails and the different things that are just so clearly not real.

Anyway, that's enough of my rant. Sorry. A quick footnote. I mention all sorts of companies while I'm recording these podcasts, but I always make it clear if a company is sponsoring me. None of the companies I've mentioned today are. Uh, I'm not sponsored by DXO. I'm not sponsored, uh, by Imagen I'm not sponsored by Adobe.

They're just the tools that I use. In fact, I pay for the use of all of those tools. Um, but they happen to be incredibly useful. And if any of that has inspired you to pick up your camera and, uh, I always hope. You know, maybe it has, let's go and do something that isn't based around artificial intelligence.

Workshop Announcements and Closing Remarks

Here are the dates I promised you for our up and coming workshop. So there's, uh, five or six of these. Uh, number one, mastering ordinary to ordinary workshop. This is that one where we take a very standard small space and just create some beautiful images in it, to be honest. Uh, whether it's, uh, using strobes, using continuous light that's on the 27th of June.

Uh, this year. Uh, so actually if you're listening to this in a year's time, these are all in 2025. Uh, then there's mastering environment, uh, sorry, mastering Environmental Portraits Workshop, which is on the 18th of July, which is everything you need to tell stories through and using the location. Um, still planning that one out.

I had a brilliant one-on-one recently where we went out into location to a sculptor and to someone on their allotment and just created. Pictures. It was magical. It was beautiful, it was a great experience. But we're just trying to work out how five people, which is the theoretical maximum of the workshop, uh, would be able to do the same.

So, uh, I'll have a plan for that. So that's on the 18th of July. It's gonna be amazing. 

Then we've got mastering family photography, workshop one we've worked before. That's a maximum of four delegates in this one because obviously we have families and kids around, so we reduce the numbers. Uh, usually it's five. This one's four. Uh, that's on the 1st of August, 2025. Uh, a load of chaos, basically kids chaos.

What a hoot. Uh, exactly what family photography should be. Uh, then there's mastering dog photography. This is the from shutter to print version, uh, which is on the 12th of September, where we photograph dogs in the morning and then go through the techniques for prepping those files for great prints in the afternoon.

That's one of our most loved it. Always books it really quick. Uh, and then finally of this tranche is the mastering high-key and low key Studio lighting workshop, where this is an extension of one. We've run at the societies very successfully. Um, the society, we've done over a couple of hours. This is for a whole day.

Where we push to the extremes. We go as bright and as high key as we can, and then we swing it the other way and go as dark and as moody as we can. Um, just lighting, talking about lighting composition, talking about the mood, all that kind of thing. That's on the 26th of September, which will take us. To the end of the summer.

Uh, and then we'll have another set, uh, available. So just a quick footnote. Uh, all of the podcasts up until this one have said, go across to paulwilkinsonphotography.co.uk to find details. Those details are on there, but all of the workshops now have moved to masteringportraitphotography.com, along with our mentoring and our workshops and any of the education side.

That's all over on masteringportraitphotography.com, under the Academy section. Uh, so that's, uh, masteringportraitphotography.com. Um, it's all over there. We always said we'd move the education and all of the trainings, mastering portrait photography. Um, and one of the many things I've been doing over the past couple of months is precisely that is shifting all of the workshops and all the bookings across to MPP.

And so there we have it. We have a little bit of sunshine, an awful lot of portraits, some AI musings, and a few workshop announcements thrown in for good measure. It's funny, really, we live this, we live in this incredible time where technology can do and does do so much for us, but I still think the real magic happens when we stay human in the middle of it all. Now, whether that's crafting an image, having a conversation, or just sneezing, you can hear I've got a blocked up nose or just sneezing away through a freshly cut lawn. It's the human bit that matters most.

So if you're interested in joining us for an upcoming bootcamp, as I said, or any of the other workshops, there's still time and we would love to see you there. And that is it for me or from me for today. I. It's time to go and have a glass of wine in the sunshine and pretend that the smell of, of fresh cut glass is actually a fresh cut grass, rather is actually  📍 romantic rather than just mildly annoying.

 

So thanks as always for being part of this little community. Wherever you are, whatever you're up to, take care, stay creative, and as ever, be kind to yourself. Goodnight.

So after three days of judging images for the British Institute Of Professional Photographers, it's time for me to step down from my role as Chair Of Awards And Qualifications.  I have been in the role for three years and it is time for someone else to pick up the reins and run with it (if that isn't a mixed metaphor.)

I have loved doing this and if it weren't for a million things I have to go on and do, I think I would do it forever!  So as I drive home from my last round of qualifications - possibly the best one I've ever been involved in - here are a few musings of things I have spotted.

This is a 'Tales From The Land Rover' edition so please forgive the audio quality and any mild road rage!

Enjoy!

 

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

Transcript

EP158 Heading Home From The Awards

Introduction and Event Recap

[00:00:00] Paul In The Defender: So for those of you who love the Land Rover episodes, you'll be thrilled to hear that I'm just leaving the BIPP, the British Institute of Professional Photography Awards, uh, event 2024 25. Uh, why do we call it 2024 and 2025 is because if you get an award at the end of a year, it's a real pain from a marketing point of view if you can only say you have an award for 2024. So we call it 2024 slash 25, uh, just to extend the marketing value. So you're, you hold the titles for a year, , so why wouldn't we? Anyway, that's where I've been. I've just spent an absolute fortune on some fuel, uh, because I hadn't got a lot of choice but to fill up at a service station.

[00:00:47] And I am just pulling in to traffic. He says, concentrating on driving.

Driving and Multitasking

[00:00:52] Paul In The Defender: I had a lovely, uh, lovely email from someone this week. , sorry I'm driving so I can't, uh, look up your name. I'm so, I think it was John McCarthy. I'm gonna go with John McCarthy. , who said, amongst many other things, uh, he doesn't know how I drive and record a podcast at the same time.

[00:01:09] Well, the answer to that is I drive. And chat. Uh, there's not a lot of structure to it, , and a few people have said this week they like the podcast like that, uh, because, uh, they find it interesting to hear me ad libbing. I don't know whether that's, I don't know whether there's merit in that, but yeah, I am ad libbing because driving is the priority.

[00:01:30] They also said, uh, John said, I'm sure it's John McCarthy. I hope it is, if not, uh, I'm crediting somebody who's a fictional character. , he also said that uh, he can hear in everything we're talking about just how busy we are here at the studio. And it must be hard to find the time to fit in to do the podcast, and it is, which is why, uh, I am recording while driving.

[00:01:52] , but he did also go on to say, he loves it when we do them. Uh, they are really valuable. They don't just disappear out there into the ether. There are lots of you out there in the photographic community listening to, uh, hopefully enjoying, uh, at least to a, a greater or lesser degree, the podcast.

[00:02:10] So here we are. I'm Paul, and this is the Mastering Portrait Photography Podcast. Well, hello one and all. Uh, I am in relatively. Reasonably slow, fast ish, medium paced traffic, which is not good for me getting home quickly. I've got about an hour and a half of driving, but it is good from a road noise point of view 'cause at this speed, the road noise in my Land Rover isn't quite as, uh, intrusive as it would be. I see. It's not so much the road noise as the wind noise in this thing. I'm just looking at the other side of the motorway and thinking, I'm glad I'm not going that way 'cause it's must have been an accident.

[00:03:01] It's absolutely log jammed.

Reflections on a Photography Career

[00:03:04] Paul In The Defender: Uh, so what have I been up to? Well, it was the awards. It was the British Institute of Professional Photography International Awards yesterday in, uh, Bromsgrove, which is in Birmingham, in the Midlands, in the heart, in the heart of the country. Uh, an absolutely wonderful event.

[00:03:20] Lots of our friends and lots of colleagues, lots of photographers, uh, having a drink, having a laugh, and celebrating some of the very best images. That you can, uh, possibly imagine is absolutely brilliant. Uh, I have to say it's my last formal event as chair, uh, of qualifications and awards of the BIPP and I.

[00:03:41] I guess I have to just say a quick thank you, uh, to Martin Bains and the guys at the British Institute for asking me to take on the role. It has been the honor of a lifetime. You know, when you start out in photography, I, I was just a kid with a camera. Actually, to be fair, I still probably am, uh, just a kid with a camera.

[00:04:02] I've just grown quite a lot older and now earn my living from it. But the enthusiasm and the awe and wonder of what you can do with this gadget hasn't diminished at all in the time since I first picked one up at age, sort of, seven or eight or whatever age I was when my grandfather's, uh, Kodak Brownie.

[00:04:21] So to be. Chair of Quals And Awards for the oldest photographic association in the world has truly been the honor of a lifetime and when Martin asked me if I'd take that on three years ago, I think I might have been a bit reticent because I wasn't quite sure whether I could deliver what he needed, but hopefully we've gone on to answer the question.

[00:04:42] That was an emphatic yes and he, he and the board let me create a program and methods and standards That I think we can be really proud of. , and at the end of the, uh, sorry, at the beginning of the awards yesterday, so it's the end of my tenure. It's my last one as chair. So it is a, it is a sort of a bittersweet moment for me 'cause I've loved it.

[00:05:01] Uh, I'm only stepping down because I desperately need to find time to do a load of other things. And now is the time after three years, all the work we've done, uh, you know, on the, on the judging side for me, but particularly on Sarah. Putting in processes and making sure you can get judges when you need them.

[00:05:18] , so I'm gonna say thank you to Martin, thank you to the B-I-P-P-A huge thank you to Sarah. And thank you to all the judges who've judged with me, , who've been part of the team. , hopefully over the coming years I'll be able to stand back on the other side of the line and judge alongside the judges that for the past few years I've been sitting in front of while chairing.

Honorary Fellowship Award

[00:05:38] Paul In The Defender: , the other thing that happened last night, , so forgive me, this is a very personal. It's one of those things where I don't know quite how to do it, but I'm so chuffed I'm going to tell you anyway. I was awarded an Honorary Fellowship of the BIPP. So, if you're not in the industry, I guess it's hard to articulate just how rare these things are and what an honor they are.

[00:06:04] There's only 26 or 27 Honorary Fellows in the industry. And as of now, I am also one. I already had my Fellowship. I got that in 2011. , Uh, but I now have an Honorary Fellowship, which is, it's been given to me. It's engraved on the thing is for services to the BIPP, which I rather like it. Uh, so it's just a real privilege to be given that, , I never, you know, just being chair of quals was to be honest, gratitude enough but it is still a lovely thing to be presented with. And that will carry with me for the rest of my life, you know. You keep that title, , and I'm so proud. I was so surprised and pleased last night and so proud now.

[00:06:50] But I must also just put out there that, although it is me because I'm the photographer, it's my letters. , actually, this particular one has to be 50 percent Sarah. It's Sarah that coordinated the judges. It's Sarah that managed things and runs me. It's Sarah that manages my time. It's Sarah, and even last night, several of the judges were telling me they were sad to see me step down, but actually, , it's Sarah they're really gonna miss.

[00:07:16] So, uh, this goes to Sarah more than anybody else. Uh, so that's a huge, huge thank you. Right, traffic's all braking. Good job I've left lots of gaps, that's nice. Right, so, what was today's topic?

Key Ingredient for Great Portraits

[00:07:31] Paul In The Defender: Today's topic is, , based on a question that a client asked me the other day. So I was photographing a beautiful family, mother, father, nine month old baby,

[00:07:42] The weather? Horribly unkind. It was cold and raining. Your perfect blend of the two types of weather that you don't really want to photograph a baby in. However, we did some studio work and the little girl possibly got a little warm and a little bit grouchy, and so we stepped outside just to see if we could get anything and it turned out, actually, just going out into the cool air, uh, sort of, she, completely cheered up so i think she might just have been a little bit warm or she just didn't like being in the environment of the studio i don't know which but out in the cool air so her mom's holding a huge umbrella over her she sat on one of my our doormats from the studio and scattered the front edge edge with leaves so it looks like the little girl is sitting in this beautiful sort of array of leaves but she's actually sitting on a dry mat in the middle of our lawn and beautiful light and of course when you have water around and Those sort of gloomy bluish tones from a cloudy sky actually the colors pop, you get these oranges and greens that are really interesting.

[00:08:45] So we got these incredible pictures and, and afterwards we're sitting chatting and it was the, it was my client, it was the dad said, so what is it? He said, what is it that makes, what's the, the one thing you have to have to make a great portrait? Ah, well, you know, you don't ask someone like me to talk about stuff like that, or at least you don't if you want a short answer.

[00:09:05] Uh, so of course the obvious answer, , I'm a lighting specialist. , I love portraiture, but I've always been fascinated by light, its qualities, its colour, the, the shadows that it creates, and I think light obviously is a key ingredient, and I think if you were being Purely pragmatic, you'd have to say the one thing you need to create a great photograph is light.

[00:09:31] There has to be light because without it, it's dark, and if it's dark, you've not got a picture. So, that's a really pragmatic answer, but it's a bit dull and a bit obvious. And as I'm a portrait photographer, and during that day, I was taking his baby's portrait, and I've taken their portraits before now. It got me on to think, what is it?

[00:09:48] What is that primal? Thing that absolutely makes a portrait. And I think it's a relationship. That is my answer. , it's the relationship you form. Oh man, we're in a rolling roadblock. , that's what's going on. , so there's a slow moving, uh, police car or two.

[00:10:06] At the front of, , this particular traffic jam, so we're now travelling at 10 miles an hour. Uh, if we, if we carry on travelling at 10 miles an hour, I'm assuming we won't, but if we do, uh, I'll still be travelling home tomorrow. It's going to take us a while. I'm going to assume up, up ahead, somewhere, they're having to clear an accident, and so all of the traffic, we're sitting straight behind, , a police vehicle.

[00:10:28] Anywho, uh, let's talk about the relationship. If you're creating portraits, the one ingredient that you cannot get away without to create a great portrait is a connection with your client.

[00:10:43] When you connect with your client, when you create that magic between you, , then something happens and yes, you need beautiful light, of course you do, but in that moment, that split second when they look down the lens and you, uh, fire the shutter, if you have some kind of connection with your client, people who see that picture later will feel it.

[00:11:08] It's a really subtle thing, but it's all about what happens when somebody else sees the picture. Because remember when you're holding a camera and you grab that shot. The ultimate consumer of the image isn't you. Yes, all right, you've got the camera, there's that moment, you can show the client if that's your particular workflow, , all of these things, but what you're doing is , you're going to show that image or the image is going to be shown by your client to somebody else.

[00:11:34] Normally, that's how it works.

[00:11:36] And if you've got that magical connection between you and the person in front of the camera, that connection seems to flow out to someone who views the image later. That's where the magic happens, and you really have to do it fast too. , when people come into our studio, we have an entire workflow that is based around getting our client to relax, getting them to feel comfortable.

[00:12:03] And we are starting to create a very temporary but very powerful relationship. It's not, it's not a love affair, but it is that sort of some kind of rapport. Where. You can have a conversation, you can laugh, you can maybe learn a little bit about someone, which is always lovely. And when you do that, when you pick up the camera, you, that sort of momentum of that relationship carries through.

[00:12:28] So if you tell 'em to look down the lens, it has a, a magic to it if you're tell, even if you're telling them to look slightly to the side or down, that still has a body language to it that feels comfortable. So for me and the kind of portraiture that I love, it's that. relationship that you build, that connection in the moment you hit the button, and that is the most important thing about a portrait, and it's beautiful.

[00:12:53] And I said this to my client, and I really hope he sort of thought, oh, okay, that's a, that's a, you know, useful answer. I don't know whether, , I think he might just be making chit chat, same, because it was, he's the client, and so that's the rapport, right? So instead of me asking the questions of it, he was asking questions, , of me.

[00:13:11] Anyway, there you go. Key ingredient other than light is a relationship, the connection with your sitter.

Masteringportraitphotography.com Launch

[00:13:19] Paul In The Defender: I know this is a short one as I'm pottling along, but I also wanted to take the opportunity in this podcast to formally, as much as, you know, anything is formal with me, to formally launch masteringportraitphotography.

[00:13:33] com. Now of course the website has been there for an eternity. It's been there pretty much ever since we launched the book. Actually on the book there might be some news coming, but I'll keep you posted if and when contracts get signed. , But the website's been there, it's had sort of content, but we've really only used it primarily for the podcast as its spiritual home.

[00:13:58] Yes, there's lots of articles, there've been tons of articles, , but we've never really used it as our first and foremost focus.

[00:14:14] Mastering Portrait Photography is now very much in our viewfinder, if you like, if you like the metaphor, and we are pushing a huge amount of energy and content into it. So every month there will be a long form video. By long form I mean half an hour. Video, uh, talking about something, uh, I think the ones that are up there at the moment, like I said, I'm in the Land Rover, and while I did make some notes, uh, prior to clipping on the microphone, I didn't make all of them, so I think there is how to structure a shoot is on there, uh, I think there is how to work in harsh sunlight in there, , I know the one that's on the editing screens at the moment is five ideas for off camera flash, oh, we're all speeding up again now.

[00:14:57] We're So it's about to get a little bit more background noise. They must have rescued whatever vehicle it was. , and so, uh, you get one long form video a month. There will also be an article a month, or every couple of weeks, with a lighting diagram. On top of that, there are the frame, room, whatever you want to call them, mock ups, where they are photorealistic Photoshop files that you can drop your own image into, and it just looks like that's how the image was put on a wall. Why do we do those? Well, originally it was to help sell, , wall art to our clients. Because obviously as a business, I need ways of getting them to visualize the, uh, the wall art that I'd like them to have. And the closer I can get it to photorealistic, the better it is.

[00:15:50] Because they'll, they can't touch it. Because. That we haven't made it yet. And the old adage in sales, if they can touch it, they'll buy it. , we can't quite get there, but we can certainly visualize it. So that's really good. , and that's why we built them. I built them for my own team and everything about the website, Mastering Portrait Photography.com is of and for us, I built it or we built it to support us as a business.

[00:16:17] The articles, some of it came out of the book, but then much of the rest of it. It's been to help train people, it's been to help train my own team when we've got assistants in, , the room mock ups or the art mock ups are entirely built for us. They were built for us to be able to improve our sales, and that works.

[00:16:38] Make no bones about it, they work. You can see them, there's hundreds of them, we're building more all the time, , Oh, this bit's bumpy. The thing about recording in a Land Rover is if the road, the M40, as it is, has a rubbish road surface, which it does at this particular bit, , then it gets a little bit shaky.

[00:16:56] You can hear everything rattling around. And so we built them to be photorealistic. We built them for us. There's tons of them, but there's actually a by product which I didn't necessarily anticipate. So while I'm building these things, I drop images into them all the time. I go back to my sort of stock of portfolio images, some of my favorite images, my favorite clients over the years.

[00:17:17] And I drop them in, , to create, , thumbnails that when you browse the site you can have a look at. , but actually what I've learned, or I'm learning as I go, is how different styles of image work in different types of frame. So certain images work great big on a wall. You know, I think as photographers We're drawn towards the idea of the Mona Lisa type portrait photograph, or at least I am.

[00:17:43] I love a headshot. I love a clean, big, bold, you know, almost as if it was an LP album cover. Uh, I think, you know, Bruce Springsteen or Peter Gabriel, that's I'm sure my age, I suppose, , on an album cover, something like that, I think would be just brilliant. But would my client really put that huge on their wall?

[00:18:04] Well, they might if it's Bruce Springsteen or Peter Gabriel. They're unlikely to if it's them. Now, they might if they have an only child and they might if it's a picture of a dog. There's some amazing photographers out there doing pet photography and I can, and certainly when we do it too, you know, I can visualize how one of our dog photographs, for instance, might appear in a big frame on a wall.

[00:18:28] I was with a client and an old friend of mine the other day and they had a A picture on the wall. It's one of Randall Ford's pictures. , and I know the family and their dogs and, and, uh, the dad. And I just think I could do exactly that with, uh, his dogs and his family. , something big and bold. A couple of frames lined up across the wall, but on the whole, if you are gonna sell big frames, single big frames, you probably want groups in there.

[00:18:56] Now, if you've got clients with huge walls and. You know, a couple of kids, you might be able to put individual headshots into individual frames on the wall, and I do have clients like that, and they look stunning, my oh my, do I love it. Uh, but they're not the norm, they're not the norm. The norm is a normal sized house, with moderate sized walls, and if you put a big frame up on the wall, it's either got to be something like a fine art piece, where, let's say, The couple are silhouetted against the wall, small, but there's a big sky or something, , or a picture of a dog, or a picture of, you know, the two kids, or the whole family.

[00:19:35] It's highly likely that they're going to want something full of joy and laughter, because that is something that would be appealing at that size on a wall. Similarly, if you're laying up three frames, you can tell a story across them. You can use a different star a different type of image. You can use individual shots in a different way.

[00:19:52] For more information visit www. paulwilkinsonphotography. com , if you put three acrylics on a wall, you can triptych across it, so you have one picture that's spread across the three acrylics, and that could look super creative, uh, really, really interesting way to do it, , and all of this, my understanding of this side of it is increasing all the time, because I'm laying out using these mock ups, so on top of them being brilliant as a sales tool for you and for your clients, they're also a really creative thing to play with, just trying different ideas, And seeing how they look.

[00:20:25] So that's the room mockups on the website. There's also, of course, the podcast, this very thing that you're listening to, that's the spiritual home for it. Even if you're listening to this on iTunes or on Spotify or on YouTube. The spiritual home for it is masteringportraitphotography.com.

Upcoming Workshops and Events

[00:20:43] Paul In The Defender: And then the final section, or the main section is the academy.

[00:20:47] And this is now where all of our workshops, , are going to be. So, uh, while I'm on that topic, I'll just reel off the workshops that we have already got, uh, to book in the diary. Now these have got, uh, people have already started booking on them, , we only put them up a week or two ago. Uh, so on January the 20th, January the 20th, we've got an Off Camera Flash Workshop.

[00:21:14] Uh, funnily enough, one of the toughest topics to teach, uh, but also one of the most rewarding techniques to learn. , so we did, uh, we are in the process of releasing a video on it that will go on, a long form video that will go onto the website, uh, and that is a deep dive into some ideas of what you can do with off camera flash.

[00:21:33] I think people are a bit afraid of it because it's, , a little bit technical, but once you get your head around it and what you can do with it, you can do anything from create really natural, almost available light portraits but with stunning light wherever you are all the way through to theatrical halloween images with smoke machines and all of the paraphernalia and they're all in this video and the workshop on january the 20th is going to cover that ground it's Off Camera Flash we may or may not include some continuous lighting but at the moment the plan is for it to be Off Camera Flash but if the delegates ask to also cover continuous light then we could do Some of that because of course every workshop we run we tune it to the delegates We tell you broadly what the topic is going to be and then through the feedback we get in the Early forms that you submit and we can tune it if you want to

[00:22:27] It's the joy of having a studio. I guess we can do anything we want to as long as everybody's happy with that on March the 31st, we have a Mastering Headshots Workshop, so As it says, it's all about headshot. It's all about, uh, the, uh, for me, I think one of the purest, most beautiful forms of portraiture. I love doing headshot. They're my favorite, uh, thing to do.

[00:22:51] I think it, I dunno why I, maybe it's 'cause I've always been fascinated with faces and a headshot is simply an excuse to photograph a face. So that's headshots on, uh, April the 14th. So the headshots is March the 31st, April the 14th. We have got dogs and owners. We're photographing dogs with their owners for a day.

[00:23:11] , Of course, during that we will take some pictures of the dogs on their own. We will also take some pictures of the owners on their own. But primarily it's targeted at how to photograph dogs in conjunction with their, uh, their owners. Why do we do that? Well, most of our clients would wish to have a shot with the dog.

[00:23:32] That's the best shot you can get. , not all, we have plenty of clients that just want the dog photographed, but we also have plenty of clients, one in particular of the day, brilliant, oh man, one of my favorite sessions, Vivienne, who has given me permission to talk about and show the shoots. Vivienne came with her dog Dodie, tiny little West Highland Terrier, who contrary to my Nan's West Highland Terrier that used to bite my toes, this dog was the best behaved dog in the world.

[00:23:59] PAULWILKINSONPHOTOGRAPHY. COM , followed her everywhere she went, but also would just wander off and get inquisitive and then immediately return. A beautiful dog, beautiful shots, and she booked us specifically for one thing. She said, I can find people who shoot their dog on their own, I can find plenty of portrait photographers, only one photographer came up who quite openly and on the website said, yeah, we can photograph a dog with their owner, and I do it all the time with the hearing dogs, why wouldn't I?

[00:24:25] , I think it's a really lovely thing, and the shots of her. They're off the top of the scale. So that is April the 14th, Dogs and Owners. Uh, and then, this is a completely new thing. On May the 12th and 13th, we we have a two day bootcamp Now what's a bootcamp? Well, basically, it's as much stuff as we can fit in over two days. And we get the chance in the evening to have some food, maybe have a drink, have a chat, be together as a group. , We don't have accommodation at the studio, uh, but we certainly have plenty around us. So that will be, uh, two days, , either at our studio or somewhere local.

[00:25:06] , depending on what we decide exactly where it'll be. But it will certainly be within a mile or two of, of where we are based two days. That's two days back to back a maximum of 10 people. So it's a few more than our normal. Uh, workshops, but it'll be pretty intense. We're gonna cover all sorts of ground, , using available light, using studio light, using off camera flash, maybe a bit of post production thrown into the mix, again, depending on what the delegates, the delegates would like to cover.

[00:25:34] It's gonna be an absolute blast, cannot wait for that one. It's the first time we've run it, , and it's such a smart idea, it's Sarah's idea to do it. , as always, the smart ideas come from Sarah, uh, and, uh, looking forward to that one. That's May 12th and 13th. And then the final one that's available at the moment, right now, is June the 9th.

[00:25:52] We are doing our regular jaunt, uh, we're gonna dance to the weather, see what we get, uh, on location in Oxford. Now this workshop, I think, might be, might be my favourite, because it's just me with a camera, with some people to photograph, on a location. That's it. We don't carry a load of kit, don't carry particularly reflectors and lights, we just go and find locations, find light pools and patches, find stories to tell.

[00:26:24] We just go and photograph our models in Oxford on location. So that's on June 9th. And all of these workshops are now home, housed, ha ha, can't even say it, are now located, let's try that, are now located on masteringportraitphotography. com. We've moved everything over because that was always what we were building with the workshops.

[00:26:50] , originally it was under Paul Wilkinson Photography, uh, but we always knew, , and had, and had a reasonably openly talked about this, Always knew that we'd be moving it across to Mastering Portrait Photography. 'cause that's the place that's all about learning, all about teaching, all about enjoying and exploring portrait photography.

[00:27:10] So if you go to mastering portrait photography.com, there's a, a section called the Academy. So there's all these sections. There's The Visual Vault, that's all of the articles. There's The Podcast, there's, uh, The Resources, which is, , the mockups and , tools, Photoshop downloads and things. And then there is the, uh, Academy.

[00:27:31] And this is where you'll find the workshops. Exactly the same booking process as before. Everything's as it was, it's just now hosed, ha ha ha, it's just now located on masteringportraitphotography. com. Now, for the articles and the videos and the mock ups, at the moment the mock ups are 9. 99 each, uh, which is already a bargain, there's a few free ones, just so you can get an idea, uh, so they're about a tenner each, , there's a few backgrounds, I'm working on building more backgrounds as I need them, but mostly it's the mock ups.

[00:28:02] So they're a tenner, which is a bargain, you can create them, you can put them in magazines, you can use them on your website. It just shows your prospective or your existing clients how their images might look. A tenner. Bargain. However, there's a bigger bargain. I suddenly sound like a salesman. So sorry, it's because I'm driving.

[00:28:21] And I want to give you not one, but two bargains. It sounds like that. Anyway, if you become a subscriber of Mastering Portrait Photography, you get access to the videos. , and you get access to the downloads. And you get access, well, to everything we put on there, except the workshops. We charge separately for those.

[00:28:39] But you get access to all of the resources for 6. 99 a month, which is an even bigger bargain. So even if you only want to download a few of the room mock ups, it's still better to keep a subscription going at 6. 99 a month. It's less than an expensive cup of coffee. And, uh, we will keep the mock ups coming, we will keep the articles coming, we will keep the videos coming, so you'll always have value for money for your 6.99. If you're feeling a bit more, you know, a bit, you have a bit more conviction, then it's 69 quid, or 69. 99 a year, so that's 12 months for the price of 10. Uh, 10 percent saving, or whatever that is, 2 out of 12. Is it a 10? Yeah, it's a 10 percent saving. Is it? No, it's not. It's, I don't know what it is. It's two twelfths.

[00:29:25] There you go. It's one sixth. No! Which is a great saving. My maths isn't good enough, uh, while I'm driving. I can't concentrate. I'm concentrating on the road, as I should be, by the way. Uh, so it's 6. 99 a month, , or 69. 99 per year. So head over to masteringportraitphotography. com, , and we promise, we promise we'll make it worth your while.

[00:29:48] Oh, sorry, all of our members also. Uh, you get access to our Facebook community. Which is hidden and private. You can't get onto it any other way. , only people who are part of our community can be in there. And that way people can ask for critiques. People can ask for advice and tips is where we put discount codes for things.

[00:30:07] , like software where we have, uh, access to discounts from suppliers, those kinds of things. They all go onto the Facebook community. I know a few of you aren't on Facebook, and if I'm honest, it's not my favorite thing. Because I'm just a dopamine idiot when it comes to social media. Once I'm on it, I can't get off it.

[00:30:26] , however, it's the best way to do this to be, so you don't have to log into multiple places to find information. It's on our Facebook community, uh, and most of us have a Facebook account. So you see the, , the alerts come up when things, uh, are uploaded. So that is masteringportraitphotography. com. If you want to find the workshops, Head across there and go to the academy.

[00:30:47] You can Google Mastering Portrait Photography Academy or mastering portrait photography workshops. , they're a little bit lower down the rankings at the moment because obviously I've spent my entire life saying just Google Paul Wilkinson Photography workshops and everyone heads over there. So, uh, you might just have to scroll down, uh, one or two line items and we'll be there.

[00:31:05] Uh, that will change more and more of you. Uh, search for it and click on the link. So search for mastering portrait photography workshops or Mastering Portrait Photography Academy and you will. Find us.

Conclusion and Final Thoughts

[00:31:15] Paul In The Defender: And that's it for me. The traffic is free flowing. There's cars going everywhere. The light is dimming.

[00:31:20] They're salting the roads. They must be expecting some cold weather. It's a beautiful, beautiful afternoon. It's been a wonderful evening of celebrating photography. I am thrilled, thrilled to bits that I've rounded off my three years with setting up the most incredible monthly photo competition and also, of course, the surprise and honor.

[00:31:46] So on that happy note, I hope you're all well, I hope things are treating you nicely, and until next time, whatever else, be kind to yourself. Take care. P. S. Sorry if this sounds a bit shouty, but when you're driving a Land Rover, it's really loud, and I forget that although I'm mic'd up, or I forget rather that because I'm mic'd up, it might sound weirdly, like I'm simply yelling!

[00:32:27] That's because I'm traveling at Sixty mile an hour in a Land Rover Defender, so apologies if I'm shouting. Be kind to yourself. Take care. Bye.

So after three days of judging images for the British Institute Of Professional Photographers, it's time for me to step down from my role as Chair Of Awards And Qualifications.  I have been in the role for three years and it is time for someone else to pick up the reins and run with it (if that isn't a mixed metaphor.)

I have loved doing this and if it weren't for a million things I have to go on and do, I think I would do it forever!  So as I drive home from my last round of qualifications - possibly the best one I've ever been involved in - here are a few musings of things I have spotted.

This is a 'Tales From The Land Rover' edition so please forgive the audio quality and any mild road rage!

Enjoy!

 

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

Transcript

EP157 - After The Judging

The Exhausting Journey Home

So I'm driving home from Birmingham, just in a service station, having bought the most expensive cup of coffee in the world, um, but I need one. It's been a long few days, um, and I am beyond exhausted.

Reflecting on Judging and Achievements

I've just been judging for the British Institute of Professional Photographers. I was there as chair of judges and quals for the last time, maybe not for the last time ever, but certainly for the last time, uh, in this current guise.,

it's been three years, I've done it for three years, and I need some time to be able to do some other things, it's nothing more than that, that's all I need, it's just to be able to do some other stuff, because we're building up Mastering Portrait Photography, which, by the way, we actually got another royalty statement through this week, um, for the book, ten years later, and the book is still .selling, I cannot believe it, uh, selling all over the world, and it's such an honor to have something out there that is still ticking over, you know, a few hundred copies, I'd say it might be more than that, but it's hundreds of copies, every year, around the world, it's still in print, after ten years, and while much of the book I would update now, it's still reasonably, uh, current, the pictures certainly stand up for themselves, as do the Uh, all of the notes.

I think the one thing I would change is the opening chapter, which is all about current cameras. And of course that's changed in 10 years. They're not at all like that. And that's kind of what we're doing. We're building this incredible website called Mastering Portrait Photography. That is what I always loved, which is images and explanations and diagrams and ideas.

And I have a bookshelf from floor to ceiling full of those kinds of books. So, it's time to stop judging for a moment, and I've just spent the past few days doing it. I'm on the M40 heading south. I'm Paul, and this, this is the Mastering Portrait Photography Podcast.

Well, wow, what a few days it has been, and what an honour and a privilege it's been to have the role of Chair of Qualifications and Awards for the world's oldest. Photographic society or association, um, just beyond belief that I was asked to step into that role and it saddens me to leave, particularly after these couple of days because it's been just the most exciting thing.

It's been absolutely wonderful, but I have to do it. We have to find a way of getting a little bit more time to do the other things that I need to get to. So.

Stepping Down from Chair of Judges

I've stepped down, I stepped down a few months ago and said I'd run it to the end of the year, so I've just finished the last set of qualifications that I'll be chairing, for now anyway, and the last annual printmasters competition.

I've got one more round of monthly images to, uh, chair the judging for, and then I am done for a little bit. So I'm not done judging, I'll still be judging both for the, sorry, for the BAPP, I'm sure. And for the Societies where I'm going to be in January, we're presenting again in January at the Societies Convention in London.

Um, I'm doing a couple of workshops, a couple of masterclasses, but I'm also going to be judging. I'm also leading the judging for the Click, uh, Click Light event, uh, sort of towards the end of next year. I already know that's in the diary. So it isn't that I'm stepping away from judging, it's just I'm stepping away from the role that I currently have at the moment.

Um, because it's just too time consuming, it's all I can do. Um, so what have the last few days, uh, been?

The Joy and Challenges of Judging

Well, we've judged hundreds of images, and I, it is, it's hundreds and hundreds of images. We've judged eleven panels, there are six judges. I chair a team, there's myself and six incredible photographers across all genres, um, of our art form.

commercialphotography, portraitphotography, weddingphotography, landscape, wildlife, you name it. Uh, this broad skillset in the judges, um, was in the room. Six just wonderful people, um, and it's that I think I'm gonna miss if I stop judging, of course. It's being in a room with these massive talents who make me laugh and inspire me every time we do it.

So we have judged 11 panels. of which five, uh, came out as a fellowship standard. That's the highest grade we can offer is fellowship. Fellowship at the British Institute of Professional Photography. I got my fellowship, uh, 2011, I think. I should know the dates to my own life, but I don't. Um, and I remember then wondering what, where that would take me.

What did it mean? And where it's taken me is to where I am right now. We've written a book. I've chaired all sorts of associations, I've chaired, I've been the Chair of Quals and Awards for the, um, for the British Institute of Professional Photographers. Um, I've travelled the world, I've worked on cruise ships, I, just, so much stuff has happened, and it's all thanks, or at least it was triggered, by me doing my quals.

Uh, so five fellowships, uh, three licentiates, um, three of the panels we saw of the eleven sadly were unsuccessful, um, but of the others, eight were successful, and a couple of those were uplifts, which means they came in at one grade, and they didn't just get the grade they came in for, um, they were deemed to be so good, they were uplifted to the next level, the next qualification, and they both came out at fellowships.

And I've had the chance to see and talk to the most wonderful photographers and their images. One panel in particular really just blew me away. And it's rare that I look at a panel and I wish I'd taken those images. There are panels where I love the images, but they're not really my field or it's just, you know, a different thing to what I do.

But this was a panel of portraits of artists and creatives and artisans, famous artisans, some of them unknown artists, others, and the way the work was presented, the way the author was so down to earth and humble about what he did, the way he'd captured characters in a moment in time, the way he'd styled each image in each studio, everything about these images just made me wish.

I had captured them and that's how it's left me. But what a way to leave, right? What a way to finish my tenure, um, after three years in the role. What a way to decide it's time, um, and although I'd taken the decision a few months ago that it was time for me to step away, I couldn't have foreseen that the last round of judging that I would chair like this would be simply the best couple of days of my time in the seat.

Absolutely. uh, amazing. So as I said, we've just judged the printmasters 2020. I don't know if I did say it or not. Obviously when I'm driving in the car, I'm on the motorway, uh, concentrating on the driving is my priority. Speaking into a microphone is very, very low down the list. Um, so of course I'm making it all up as I go along and trying to remember what I've said.

I have no idea. Did I tell you that, um, we've just been judging the printmasters as well as some qualifications? I've no idea. So that's what we've been doing two days, one day printmasters, another day. Quals, the print masters, hundreds of prints, hundreds and hundreds of prints.

Insights on Photography Competitions

So what have I learned over the two days?

Uh, well, let's sort of think of, uh, some things. Firstly, and this sounds obvious, but I'm in the same way that McDonald's print caution is coffee might be hot on the side of their coffee. It's such an obvious thing, yet people don't. So I'm telling some of the obvious things and yet people don't read the rules.

Start there. Whatever else you do, read them. Don't ignore them, because we will find out. We have had one image confirmed as being generated by AI. I doubt it's the last. We're gonna see more. The judges spotted there was something not quite right about it, so we dug in. Sure enough, AI. That's not to say there isn't AI we've missed.

AI now is so good that if it's presented to us, Unless we forensically check every file, I don't know what else we're supposed to do. Um, we spotted it, we got it checked, that's disqualified. There are others maybe in there, um, that have more than a smattering, um, of artificial intelligence involvement. But, you know, uh, the tools will get better and better and better at spotting it.

Um, and maybe it'll get to the point where in all competitions we have to ask to see The original RAW file, but even that, you know, you can fake a RAW file. So, what do you do? Uh, either way, absolutely brilliant. Um, also if it says it has to be a commissioned image, that does mean you can't use images from workshops.

Um, commissioned means you had a client who paid you to take the picture, that's what a commissioned image is. And of course, when images of models start popping up, this In a room with six of the most experienced photographers in the UK, there's always going to be one of them that's like, I know that model, I've seen those pictures, I know where that was taken, I know who took that.

Um, and so yeah, sure enough, we had to ring around a little bit and find out, um, whether some images were, um, within the rules, um, and the confirmation, uh, came through one way or the other. And of course, just read the rules. Uh, I say this every time I do one of these mop ups. Paper and mounts. Paper and mounts.

Paper and mounts. If you have any white paper showing of the printing paper, it's a good idea that the matte is either significantly different in colour to that paper, or is exactly the same as that paper. Um, one of my favourite, um, ways to mount an image, and there were quite a few we've seen over the past few days, The idea behind this was to have a white paper border around the print that sits then inside the mount.

So there's a gap between the edge of the actual ink on the paper and then the cut of the mount. It creates a really beautiful sense of space as it sits into the opening. But the paper needs to be the same colour as the mount. Otherwise it looks really weird. I suppose you could have a black mount and white paper.

Yeah, that would be fine. But a slightly off white mount and a pure blue white paper probably are not going to sit that comfortably, uh, together. So think about that. Think about how the whole image appears.

So what else?

The Importance of Mentorship

Well, good mentors matter. I might write a title. I might, might, maybe I should write a podcast on that and that alone. Good. Mentors matter. They really do. We can see the work coming through from great mentors. Um, because the panel is considered, the way it's laid out is considered, the image selection is considered, um, having somebody else's eyes on to help you step outside of yourself.

The problem is when you're looking at your own images is you are by definition attached to them. You can't get around it. That's the way it should be. You are attached to your own images, which means you're not looking at them objectively, or at least most of us can't look at them objectively. I'm sure there are photographers out there who profess that they can.

I can't. I need another pair of eyes on. I have a mentor, and having a mentor is utterly, utterly crucial. Um, someone who can not just cast their eye over what you're doing, but help and shape and guide, give you ideas, bounce stuff off of you. Someone, ideally, who you respect, that you think what they've created and maybe what they can drag out of you will just make you a better photographer.

That's your mentor's role. They don't have to necessarily be a better photographer, they have to be someone you respect. Um, so have a good mentor and talk to them. Being meant, I've said this, there's a podcast on this somewhere in my history. That being mentored, being a mentee is a skill in and of itself.

It's not just a case of a mentor telling you how to get better. It's you driving that, you asking for the right help. You listening to what a mentor tells, tells you, you deciding what from what they're advising, what to do with it. You won't do everything a mentor suggests because your mentor is them and you are you.

You know, unless your mentor is your twin or something, they're always going to tell you things that, well, I can see how that might work for you, but it probably isn't what I want to do for me. That's fine. That's completely fine. As long as it's a rational decision that you're going to do something slightly different.

It's not just, nah, can't be bothered because can't be bothered, got no one nowhere. So have a good mentor, listen to them, use them, drive it, uh, and, you know, It just, you can see it in the panels that came through where the mentor, the relationship with the mentor, uh, was incredibly, incredibly good.

Staying Current in Photography

The next thing I'm thinking of is be current.

And what do I mean by be current? Well, the trick, I think, is to love the world in which you work. Look at the art, look at the Tele, films, listen to the radio, be influenced by the world in which you work. Don't just, you know, it's the temptation always, I think, when you do things like fellowships, is to say, well, that's defined me, that's who I am.

And we see it sometimes in the work, and frankly, we see it sometimes in the judging, where, um, just because it's always been, So that's the way it always will be. And that's, that's, that's not a great way to be. I don't think, you know, mix with new photographers, new generations of photographers. If you're like I am just that little bit more experienced in the industry, you know, my influences now have to broaden into the younger market because that's not my natural fit.

So I've got to get out there and explore what's being created. On channels that maybe just maybe I wouldn't normally gravitate towards. You know, I can't say I am a TikTok king, um, but I do go on there. I do keep an eye on what's going on. I try to learn from it. Um, Insta, I have a big account on Insta, um, which right now is still reasonably current, but it won't be in the same way that Facebook probably isn't anymore.

So, be current, be aware of what's on magazine covers or the latest and greatest websites. Have a. I don't know, have a link on your browser that gives you the top ten designed websites in the world at any one time. You can do these searches. In which case, have a look at what they're using as the imagery.

As a photographer, that's our job. You can have a style, of course you can. But, you should all, always be absorbing and assimilating. And, some of what we've seen over the past few days, It felt a little bit like it was looking backwards rather than looking forwards and we should represent the future as photographers, not just what's gone on before.

Again, I'm not saying throw away the classical techniques, of course I'm not, because they're there for a reason. Cliches are cliches for a reason and rules are essentially just cliches. So don't ignore it, but interpret it in new and exciting ways. Style images. Finish images, use post production, try different things that it would never have occurred to you to do.

Just be exciting and be current.

Capturing Genuine Connections

Uh, for you wedding photographers or frankly anybody who photographs people who are in love, uh, or people I suppose because there's an extension to this, um, one of the things that came up a little bit was a disc or various discussions around whether A couple had been photographed and it looked like they were genuinely and authentically in love.

The connection between the couple, um, there needs to be movement in that. It's like choreographing a dance when you have a couple sort of, um, in each other's arms or really close to each other. Don't think like a photographer, what do you want the end, what do you want the shape of them to be? Think like a choreographer and think, what would I like the movement to be?

And then as a, as a photographer, think, okay, now I've got the movement and the shape and the emotion and the rhythm of this, what moment do I want to hit the button? Now of course you can pose it statically, that's not a problem, but it should feel alive. It should feel like they're moving, that they are in harmony with each other.

There needs to be a connection between them. And then ultimately, there needs to be a connection with you, the photographer. Or more importantly. The viewer who sees the image in the end and to do that they must connect with your camera now You're holding the camera So they have to connect with you and then you have to guide them towards the lens if it's eye contact that you want But there has to be they have to like you and you have to genuinely like them It shows in the images when there's a relationship between the subject and the photographer You can feel it.

It's, it's sort of there in the picture. It's there in their eyes and their muscles. It's there in the timing of the shot that you take. It's there in the way their shoulders rise or fall or the way he's not just holding her or she's holding him or she's holding her.

Building Connections Through Photography

It's the way that they bring each other closer together with laughter or emotion of some sort.

So have a connection with your with your subject and get them to have a connection with each other. Um, one of the biggest things I've thought of, I've lost track of where I am, of course, because I'm in the car and it's, the road's busy.

The Importance of Entering Competitions

Um, but one of the things that occurs to me, it's the most important thing you can do with, um, competitions and qualifications is do them.

Actually get off your hands and do them. I know some very good photographers who think that they won't win something or they won't qualify. And they certainly won't if they don't enter, that's certainly true, but if they do enter, who knows? I know some of the categories that came through for the print competition this year were eminently winnable.

There are great images in those categories, but I know photographers producing equally good images Who had they simply entered, stood as good a chances as anybody else? Why not? I obviously can't enter because I'm, uh, judging. But with another association I enter all the time quietly behind the scenes. I don't really make a fuss about it because if I'm not entering, if I'm not pushing my style and my techniques, how can I consider that I'm qualified to either mentor or judge others?

So I do it too, and yes, it's heartbreaking when your images don't. Well, of course it is. It can be expensive and soul destroying. You know, it's a real problem. But, equally, it can be hugely rewarding. So you, you can't win if you don't enter. You can't qualify if you don't try.

Learning from the Process

And the process, particularly with qualifications, the process is so much more important than Than the qualification itself, though that is absolutely not , not how it feels.

It's only afterwards when you can say these things. You never, anyone if, if anyone's ever going for qualification. Um, and I say to them, um, you know, uh, how do you feel? And they're like, ah, it doesn't really matter. It's just a process. It's a journey that I'm like, no way. No, no, no, no way. I know you are not telling the truth.

Why? You wouldn't put yourself through that kind of expense and that kind of pain and discomfort if it was just about the learning. But the learning is the bit of the puzzle. When you look back with hindsight, whether your panel is successful or not is the most valuable thing you'll do. Because that's where the lessons are.

That's where the learning is. That's where the development is. The letters give you confidence. The letters help you shape who you want to be. And they certainly, if you know what you're doing, help you market yourself. But they're not a definition of who you are. The process of getting there, though, is, because it gives you, or it shapes, or it demonstrates, I don't know what the right word is, that you have the dedication to your craft, that you're willing to get down and push and push and push to be the very best that you can be.

You're never going to be a finished article, or at least I don't think you can be.

Using Insecurity as a Driving Force

I think every day, I mean for me for instance, I wake up every day it's a mix of enthusiasm and energy and ambition and insecurity. I just think, oh I'm not very good but today I'm going to be better. That might not sound like the most reassuring thing in the world but it is what it is.

You know, I've learned to use my insecurities as my driving force. I don't like feeling that way. God, I hate feeling that way. Why would I like feeling that way? You know, I look at some of the photographers out there that are Sometimes massively, they overrate themselves, but they're just hugely confident.

And I'm not that guy. That's not my personality. Mine is to feel, I suppose, um, insecure about my work. But I use that insecurity and that sense of, I wish I was better as my driving force. And everyone has their own driving force. You'll have to find yours. I've found mine. I know what it is. I wish it was something slightly different.

I wish it was something slightly more sort of positive, I guess. I saw a counselor would ask me why, why have I empowered other people to make me feel insecure or something. I have no idea. I've never been to a counselor, but I'm guessing that it's my, my, the energy that I use, the fire that I have might not be the most positive, um, and reaffirming way of doing things.

But for me, it, it is who I am. And it pushes me to do things. It pushes me to try things. It gives me the energy to overcome hurdles and, and create videos or create the website or write a book with someone. Um, terrifying though it is, I just want to be better at it and so I'll keep trying it. Uh, so put yourself forward.

The Magic of Light in Photography

Another thing I'm just thinking of is the headlamps. Headlamps and taillights are all around me. Is learn how to craft lights, or just as importantly, learn how to see light. Learn how it lands on someone's face, or their figure, or a scene, or a dog, or a cat, I don't know. Saw some of the most exquisite, exquisite cat photography today.

Saw some And the author of the panel has learned how to use light to bring out texture and form and character and personality in cats. That's her skill set. It's wonderful. And she's learned how to do it. And, you know, that's where photography stems from. It's all about light. If you're a daylight photographer, learn how to see it.

Learn how to observe. Learn how to almost Smell it out. , you know, you see it. You, you, do you ever get excited be, I mean, even now I'm watching a car ahead of me and I can see the pool of light on the road ahead from its headlamps and it's dark in between the Land Rover and him or her, and then there's a pool of light in front of that car.

Well, that pool of light might be quite an interesting thing to light somebody in. I spent my life doing that. I can't help it. It's like light is addictive. It's like a drug. Finding good light, or interesting light, or light that might give an effect, when, you know, the cars coming the other way, their headlamps are giving the car I'm following, kiss lighting, because of course it's bouncing off the sides of the metal, and I can see these kind of pockets of light along the side of the car, you know, that's just, oh, that'd be really interesting to photograph someone in that kind of lighting, you know, let's say a, you know, a car's headlamps are probably a bit low to the ground, But if you had a truck or something with overhead lights and you could get them to point down so they're above someone's head but you've got other trucks in the distance where they've got their normal almost ground level headlamps on and they they're going to create the backlighting yeah that could be really super interesting and it's that enthusiasm for exploring light that I think photographers need if they're going to create the truly stunning interesting images.

I mean I would say that, I love light. You know, as an Elinchrom ambassador, you'd expect me to say I love light, but I do. I just find it, I don't know why, why, I have no idea why that might be a thing, but I love it. I absolutely love it. And so, yeah, you know, after all of that, I'm sure there's a million things, I'm sure there's a million things that I've missed.

And had I spent the time thinking about it and driving home and writing up my notes and recording the podcast properly in the studio, it would sound a little bit better. I'd be jolted around a little less, um, but it probably wouldn't get done because we're so busy just at the moment. So apologies for me doing a Land Rover edition at 70 mile an hour because I can hear it's noisy, but otherwise I was not going to record one at all.

Um, the time pressures are now such that I really do have to dedicate more of it to mastering portrait photography, to our website, to building the, um, room mock ups to drop pictures into for beautiful framing, to creating interesting ideas on images and writing up notes on old images. Have I said the videos?

I must have said the videos. Oh, maybe I haven't said the videos.

Exciting New Projects and Team Members

We're creating these beautiful videos. We've got so many news joined us in the team. Katie's joined our team, who's amazing. She's great. She's a real breath of fresh air. She's young. And so she sees the world totally different to me. Um, so, you know, between us, I think, hopefully, it's a two way street.

I'll help her understand mostly software. I'm pretty good at picking up software. Um, and so Blackmagic's DaVinci is now another one of the tools that I'm reasonably comfortable with and can get my head around. Um, so I'm helping her get up to speed with that, but in return, she's showing us a young view of creating videos, which there's no way I would have done.

Sarah and I wouldn't have done it that way. But I'm really loving having that around. But it takes time. All of this takes time. And, um, running the workshops, you know, we now run regular workshops and they're going to increase.

Workshops and Community Engagement

Um, because we just love doing them but also it's part of our business model going forward.

Um, and to have time I've got to stop doing so many other things that I've been involved in for a while anyway. So, uh, Yep, standing down and it's all for mastering portrait photography. On that note about workshops, we do have a space actually, we've got a mastering studio lighting workshop which is on Monday the 4th of November, so it's a few weeks away, but there's still a space on there.

I love this day, I think this day is one of my favorite workshops, um, that we do, where we just play with lights, play with ideas, try things out, smoke machines maybe. GoBos, BigLights, SmallLights, um, HighKey, LowKey, you name it, we just play. Because that's by far the best way of learning stuff. Um, you can do whatever way you want.

Some people are bookworms, some people like a video or two. For me, I like messing around, um, and coming up with ideas. So that's on Monday the 4th of November, if you fancy it. Why is it right, when you're overtaking someone, why do they accelerate? Bye. Anyway, um, I don't like motorway driving very much. Everyone's very aggy, people are very aggressive, they just, it's a weird, ever since COVID it seems to be a very weird world. Uh, anyway, where was I? Oh yeah, I just love playing in the studio, and that's the workshop. So it's Mastering Portrait, sorry, Mastering Studio Lighting, uh, on the 4th of November, if anyone fancies it, just Google Paul Wilkinson Photography Workshops, or head over to paulwilkinsonphotography.co.Uk, or similarly, you can go to masteringportraitphotography.com, and the workshops are in there, in the Academy. The same workshops, but they're in the Academy, uh, over there. Eventually we're going to fuse all of the workshops into Mastering Portrait Photography. There's one single entity, so at the moment they're sort of co existing on the two sites, um, but it's the same workshop.

Uh, we will be putting more and more of them up on there.

Subscription Benefits and Pricing

If you subscribe, actually, to Mastering Portrait Photography, um, it's not a lot of money. It's 6. 99 at the moment, as at the time of recording, it's 6. 99 a month, which is actually the same price as the cup of coffee I've got sitting here in my Land Rover.

So it's one very large pumpkin spice latte per month. Um, To join the website, but if you do that, you get an advance notice of the, um, workshops, um, and you get to, uh, jump on them earlier than anybody else. You get to be part of our community, the Facebook community, uh, which we're building, um, making that more and more vibrant and interesting.

And, um, you can post pictures in there and people would jump in and give you tips. If you ask for it, if you don't really want it, then, you know, you can just post your pictures for the sheer joy of it. Uh, so that's all part of it. You get to download any of the tools for free, you get to download any of the room mock ups for free, you get to watch all of the videos and see all of the diagrams and there are hundreds of them.

I did a count up the other day and it's still like 400 diagrams I think, it's a lot. Um, but the whole site is there 6. 99 a month. If you want to spend it, if you want to spend a little less on a bit of a discount and do it over a year then you can enter the annual one. Um, and so if you pay annually it's 69.

99 for the year. Uh, which of course is about, what's that, 10 percent cheaper. You know, have I got that right? It's 10, it's 12 months for the price of 10. There you go. I don't know what that is. It's a mathematical term. I'm going to have to look that up if I'm going to publicize this. Um, uh, but that gives you a slightly better rate.

Slightly cheaper, but also gives you discount codes to the workshops. So not only do you hear about them early, but you get a little bit of a discount on them too. There are a couple of other options on there as well. If you fancy. And no, you're going to book onto our workshops or come to us for mentoring.

There's two other options to, uh, for the membership if you want them, um, and you can have a look on our website for that. Just Google or search for Mastering Portrait Photography Pricing, or just head to our website and hit the pricing, uh, link. So that's where we are.

Final Thoughts and Farewell

I'm just heading south on the M40. Um, I've run out of things that I've remembered to say.

That's not that I have run out of things to say. I just have run out what I have remembered to say. to say. So as I thread my, oh that blooming van's just overtaken me again, um, so as I head my way south on thankfully a relatively clear motorway, uh, I'm going to say thank you for listening if you have listened to the end of this podcast.

I know it's a bit noisy when I'm driving in a Land Rover and recording it, um, if you're hearing it I managed to at least convince myself that the wasn't too bad, it didn't sound too rattly. Well, if you're not hearing it, it means I've pulled this podcast.

I'm not releasing it because it's just not good enough, uh, audio, but thank you for listening to this point. Please do subscribe, wherever it is that you receive your podcasts or you consume your podcasts. By doing so, you'll get to hear the episodes as they come out. So if there are any offers and things, or any last spaces, you get to hear about them first.

Uh, you can hear us on Spotify, iTunes, and all over the place, basically. And whatever else you do in the coming weeks, be kind to yourself. Take care.

Well, this hasn't been the easiest of years with inflation, geographical tensions and all-out confrontations, terrible weather and political transitions.  And last night the trusty Land Rover Defender broke down one more time.  Possibly one LAST time.

But through all of that, we have to look for the possibles - the light at the end of the tunnel.  But maybe it's us that has to create, rather than simply walk toward, the light.  

 

Enjoy!

 

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

Transcript

EP156 - Creating Light At The End Of The Tunnel

[00:00:00] Paul - Studio Rode Broadcaster V3: It's Sunday afternoon. It's late. It's getting dark. It's getting dark so early now. Um, Sarah finds it really depressing, but I love this time of year. I love the colors. I love the cool of the air. Though that said this has been well, a weekend of ups and downs. Uh, yesterday we photographed a beautiful wedding. Uh, Hannah and Tom, one of our clients, just the most stunning. Stunning day.

[00:00:25] Sarah came with me because it was a bit of a handful. It was a lot of photography to get through far more far, far more. In fact, Then I would have liked to have agreed to. But in the end, it was one of those very complicated weddings where there was family from all over the world. And they wanted lots of different combinations of groups to be photographed in a very small space of time.

[00:00:46] But they were the. The most incredible couple, the weather was beautiful. The venue were fantastic. The people there were amazing. And it was just, well, it was just a thrill to have Sarah at working alongside me, which made everything. Okay. Uh, the day before we'd spent with Jake, where. So we've gone up to Nottingham, stayed there for the night, had a wonderful night out and discovered amongst many other things, the magic of a wine bar that has vending machines, kid you not. So you put your card in. Uh, you can get a glass from any bottle of wine you like. And it was all just really, really lovely bit expensive, but really lovely. I also discovered the magic. Now I've not experienced these before I am 55 years old. And have never needed to use them.

[00:01:29] Blister plasters. Yep. Blister plasters. So I bought a pair of Converse, uh, decided for a change to have a different style. And it turns out to be a style that cuts the hell out of the back of my feet. Uh, but didn't discover that until two hours into walking around Nottingham. So Sarah, obviously, a bit more used to these things than me having worn heels, um, showed me the glory that is a blister plastic. I'm still wearing them. They're great.

[00:01:54] Anyway, an amazing day, a beautiful wedding, the following day. And then driving home. Last night, congratulating ourselves on having done a really good day's work, beautiful photographs, uh, into, uh, on the memory cards. Land Rover all packed up, um, and then proceeded to have a whole series of really irritating road closures, motorway closures queues, culminating in one

[00:02:21] that turned out to be well, possibly the end of the Land Rover we're queuing and have been queuing for about half an hour. But by queuing. I mean, we're essentially stationary, just stop starting. And then I went to put it into first gear. Nothing. Absolutely no way of getting it into first gear. I've got my foot on the clutch, lift the clutch, nothing. Put my foot down, the pedal is staying stuck to the floor.

[00:02:47] So I've got a couple of tons of land Rover in a single lane queue that no one can get round me. And it's not moving.

[00:02:55] Now. I remember an old trick. My dad taught me. And I don't know why. Why this was a tricky taught me because we don't have, or didn't have at that time. Anywhere near where I lived level crossings with no gates, but he said, if you ever get stuck on a level crossing and you can't for some reason, get your car to start, or it's just stalled, put it into first gear. Turn over the starter motor and it will give you just enough power to get yourself out of that situation.

[00:03:24] So I just very quickly thought, well, I'm blocking an already irate queue, cause we've all been stuck there for, for hours. Um, I can maybe get it over to the side of the road where I can call recovery. So I turned the engine off, wedged the gear stick into first where the engine, uh, stationary turned it over on the starter motor, which of course with the clutch being permanently engaged now. Uh, rolled the wheels and got me just enough movement to get out of the way of the barely moving traffic and onto the hard shoulder, up to the embankment, where Sarah and I proceeded to look like for the next five hours.

[00:04:04] I kid you not it's cold. It's dark. Thankfully, this time. I'm like the last time I broke down like this. It isn't snowing. Uh, but we lay with as many layers on as we could and a high vis vest over the top with our feet. Um, strapped into boots, but also now in polythene bags to try and keep the cold at bay, because it was absolutely freezing.

[00:04:23] We're laying on the embankment, up to the rear and above the Land Rover. And anyone who must have seen us and they all must have seen us. Cause we're wearing, high-vis looked like a pair of corpses. Just lying there in the Moonlight. It must've been a strain site, but given the RAC who came to recover us, took five hours and they took five hours, because all of the recovery vehicles were involved in re in, sorting out the crash that caused the motorway to close, which is the reason I was in a queue. So it's one of those very complicated things. But in the end. It culminated in Sarah and I lying side by side, like two corpses in a crime drama. Uh, it must've been a dump site, you know, the kind of thing the police say, wow, this isn't where they died, this must be the dumpsite. Um, and they've left them laying here on the embankment in homage to the Land Rover. I've no idea. I was very glad Sarah was there. Um, so in fits and starts, we slept eventually we got picked up at about, uh, I think it was about four o'clock in the morning, maybe half past four in the morning, um, and then, uh, took the recovery vehicle. The Landrover is right now sitting outside the garage that did the work on the engine earlier in the year. They're going to know the minute they turn up that something is wrong. My suspicion and I hope I'm wrong. Is that the slave cylinder on the clutch has failed because if it has, it means the whole transmission and gearbox has got to come out. And that's a proper, yet another expensive job.

[00:05:52] And. I think maybe, maybe this will be the one that says the end of the Land Rover. I'm Paul. And this is the masteringportraitphotography.com podcast.

[00:06:03] Well, hello again. We are back recording the podcast. And once again, it's a tale of woe and drama. Sarah said to me, as I left, she said, you need to record a podcast because you haven't done it for ages. She said, it's all right. It's all right. To feel a little less upbeat than you do normally. And that's just as well this year. I think this year is a year that I'll be happy to get to the end of, we started this year with such energy and enthusiasm.

[00:06:50] We thought that. You know, we're getting to the end of the backwash from COVID, everything would pick up, but of course, inflation hit the roof. We've had in terms of weather, just awful weather, which always deflates the mood. We've had a general election In this country, as well as in the states that you're about to have yours and we've already had ours. Which I thought would , would Herald in good news and optimism. Um, you know, I think it was time we had to change. There's no question about that. And no matter which side of the politic line, uh, you prefer, there's no question at all that we needed to change, but that changed that the good news side of that hasn't lasted particularly long. Um, Inflation is still high.

[00:07:28] The weather is still crappy. Seriously, we've had nothing but rain. I was so blessed with the wedding on Saturday. Um, the sun shone, and it was glorious. It was dry. It was warm enough. Um, it was just beautiful light. But that has not been the story of this year. The amount of water around us, just at the moment.

[00:07:48] And nobody's thinking when they wake up and read the news about the terrible weather, the terrible economy. They're politicians causing just all, just doing stupid things. You know, inflation, um, the stuff going on in the middle east or stuff going on in, on the Russian borders. You know, very few people are gonna wake up and think, oh, with all of that news do you know what I need what I need is a photographer. It's uh, there's work around, but it's just not the year we thought it would be, this is not been. A vintage year for photographers.

[00:08:18] And he really don't have to ask very far to find that out. Now we've done. All right. If I'm honest we're probably bucking the trend, but we have had to work, ah, back-breaking hours to do it far harder then we've had to work any of the year. It won't be a record breaking year, that's for that's for sure. But it will be good enough somewhere in the middle of our regular numbers, but we have worked tirelessly to do it. Backbreakingly tirelessly.

[00:08:47] I cannot remember feeling this tired though, having said that. I've just spent the night laying on an embankment in the freezing cold, trying to get some sleep. Maybe that's why I'm feeling. I quite so tired, but even talking to the videographer. Uh, on at the wedding on Saturday, he was talking about the bits of the industry in his region because we were working out of region and he was saying the same thing.

[00:09:10] There's just. It's just been a tough year. There. Aren't the number of weddings. For instance, if you're a wedding photographer. Um, and there isn't the money sloshing around at the has been, um, Sort of in the industry with our clients because our clients are under the same pressure as we are. I was trying to work out our operating costs. Um, on things like, you know, albums and frames.

[00:09:32] And I think on average, somewhere in the region of 15 to 25% increase, over two years. And if you put that into the context of running a business, And, and also assume that your clients are having exactly the same problems with their day-to-day expenditure. It means that we're running a business that's less profitable than it would be if we don't change our prices, but at a time when people have less money to spend. If we did increase all of our prices and of course we're all juggling that particular set of requirements.

[00:10:04] Uh, and on top of that, of course, one of the reasons we're also feeling tired. Is we're still running workshops. Uh, I'm still at the moment, the, uh, Chair of awards and qualifications for the British Institute of Professional Photography.

[00:10:17] But. Um, I mean, big news on that one is I am stepping down from that role at the end of this year. Now I've loved every single second of the past three or so years I've been in this seat.

[00:10:29] Uh, I've done everything that I wanted to do. We've organized it. We've got the standards where I wanted them to be, so that they're rock solid. You can trust if somebody got the letters after their name from. The BIPP then they've earned them. Um, and that means that we have real cute OSS in the industry. It means it's something that people really want to attain.

[00:10:49] And that's, I guess what I wanted to be able to do. But I also loved being a mentor. And while I was chair of one of the qualifications bodies, it's very hard. To be a mentor because it can be really easily accused that I might be, um, swaying results or influencing the outcome of judging.

[00:11:08] So I took the decision when I accepted . The chair of judge's role that I would not to do any mentoring towards qualifications or anything involved with people wanting to enter the competitions and things, because it just, it didn't look great,

[00:11:21] But it's something I've always. Really enjoyed doing so it's something I can return to. I'll get a chance now to actually enjoy looking at other people's work, um, guiding, nurturing, you know, also spending some time developing our own work because you need at the same time, I need the time to dedicate to our own businesses for a little bit.

[00:11:41] So I'm stepping back. At least, you know, in a frontline role. Uh, from, um, the chairing side of the BIPP. Hopefully I'll still get to judge, but I certainly won't be chairing it. Uh, we're still running the workshops, of course, on that note, uh, I think we have just two left this year. .

[00:11:58] So the thing without podcast is our podcasts have a very long lifespan.

[00:12:03] People are listening to podcasts from sort of six or seven years ago. Uh, but as of right now, which is the 28th of September, I think. Hang on a minute. Which I can't believe I had to go look that up on my screen, the 29th of September. Uh, 2024, we have two remaining workshops in our diary. I think there's one space left on each off the top of my head.

[00:12:26] Uh, on the 4th of November, we have Mastering Advanced Studio Lighting, which is, I might actually have become my favorite workshop to run because we just play: we play with lights.

[00:12:40] We play with ideas with form. Uh, we play with shape and color. We play with the smoke machines that people want to, we play with continuous light if people want to. Um, of course, as an Elinchrom Ambassador, that nearly all of it is geared around strobes. You name it? If it's in the studio, we can do it. And I absolutely adore this workshop.

[00:12:59] I think there's a space left on that last, the 4th of November. It's an all day course. Uh, all day workshop, sorry. Uh, and then the second one we have, which is a brand new workshop. We've never tried this before and we'll see how this goes. Having spent the night lying on an embankment last night, I'm not so certain. I want to be outside at night for a while. However, it's at the end of November 25th. Of November. We have a mastering day and night workshop. Now this workshop. Is one, uh, I think it might've been Sarah's idea. Uh, If it's successful. It was my idea. If it doesn't work, definitely Sarah's idea.

[00:13:36] No, I think it was Sarah's idea and I think it's a great idea. Uh, Mastering Day and Night. So we start unlike most of our workshops where we start at sort of 9, 9 30 in the morning. That this one. We're going to start straight after lunch. We're going to spend the afternoon working with daylight and then as dusk falls. We're going to work with a nighttime scene.

[00:13:55] So it's not really a, it's not studio lighting, but we might use some lighting. Depending on what the delegates want. So we're going to mix it up a little bit. We're going to spend a half the workshop working with available daylight and half the workshop working with a combination. Um, of available light, which of course won't be daylight, but it might be street lighting. Um, or light coming from people's porches and those kinds of things working around the village.

[00:14:21] We'll also have some lights with us. Just as I did at the wedding yesterday, I see. In this slide. Here's an aside. Uh, yesterday working with the videographer I had in the land Rover. Uh, I had to Elinchrom threes, which I thought we would work with. Cause I love them. Absolutely amazing lights. And I thought we'd do some stroke work. Um, but I also had a pair of aperture. Uh, continuous focusing, uh, spots, focusing spotlights led spotlights.

[00:14:47] They really quite chunky. Um, and they throw off who wrote the most beautiful light as well. Um, and so I said to the videographer, um, we might do some nighttime photography and he looked a little bit glum and he said, yeah, you mean with strobes? Don't you? And I said, well, do you want to do anything with it?

[00:15:02] So, yeah, I'd really, I'd really like to be able to capture some of that. So I'll tell you what, why don't we run the two spotlights were run continuous lighting for this one. Because working with a videographer, it makes it a little bit easier for you. Um, and while I'd still prefer to be using my Elinchrom Threes, there's no reason why we can't do something at least similar. Um, with continuous light, so threw a spotlight and had a play at night.

[00:15:23] And the reaction from Richard, the videographer. It was just brilliant. He took one for, oh, it's not a photo who's doing. Slow-mo. High-speed video. And he just went. Wow.

[00:15:36] And then everything I set up, he wanted. Like sort of five seconds of slow motion video of it. Um, moving around cause you get lens flan, all of those things. So we were creating very similar vibes that you can do with stills and a strobe, uh, with continuous light and uh, in his case with video. So it was quite exciting to do that. Um, anyway, back to Mastering Day Night, we will be using a mix of different lighting, maybe a bit of off-camera flash, depending on what people ask for.

[00:16:00] Um, Now. On the topic of workshops next year, we're looking at. Um, some new ideas and that if there's anything you'd like to, uh, like us to host, so you think would be fun, then please do drop us a line. You can always get ahold of me on paul@paulwilkinsonphotography.co.uk dot code at UK. That's paul@paulwilkinsonphotography.co.uk .

[00:16:22] If there's something you can think of that, do you know what it'd be great. If you could run a day on whatever it is. As long as it's photographic people, not animals. And not buildings, not landscapes. I'm not good at all of those things, but it's photographing people. Uh, understanding light then of course, why not drop us a line?

[00:16:41] Um, one of the ones we're already looking at, and this I'd be curious if anyone's interested. Um, we haven't got dates for these yet, but we are looking to do. A two day workshop. That's a back-to-back workshop. Um, Now I don't yet. So we haven't quite worked out yet. What will go into those two days, but we know, we know it's just going to be. Uh, blast. And of course, with it being over two days in the interim evening, we get to sit. Have a meal, maybe have a few drinks. And chat about photography and not quite sure. Um, what the format will be.

[00:17:16] My guess at this stage is, uh, the very least. A day and a half of photography and then half a day may be. On workflow or maybe on Photoshop or maybe on Lightroom. Uh, maybe the use of AI tools, which of course are now a considerable part of all of our workflow. I don't know. I honestly don't know. We're still working it out um, for those of you who are part of our workshop community people who've been on our workshops. We've sent you a quick survey. Um, which we'd love to hear your thoughts on for those of you who listened to podcast, but never been on one of our workshops. Again, if you have an idea, and you think that might be fun to come along to, uh, please do drop me a line.paul@paulwilkinsonphotography.co.uk . Uh, of course alongside all of this. And another reason why you might hear the fatigue in my voice. I think today I can be excused. All right. I think today. I'm allowed to sound a little bit weary because having laid for five hours on an embankment next to a slow moving motorway. Um, until like four or five in the morning. I think I'm all right to feel to, to justifiably sound a little bit fatigued, but we're also running a couple of different businesses and one of the things we're still working on and I'm still reworking is the mastering portrait photography website, still a few bits to sort out.

[00:18:36] So those of you. Who do go on and off the website, apologies for things moving around as we're doing this. , I had an email the other day that said, do you know your shops down? Um, and for every user that I tested on the shop was just fine. Uh, but for just one or two uses, not so much. Um, I had to go digging around in some code. Uh, to find a one-line and do you know what it turned out to be?

[00:18:57] It was a line I'd put in to debug the rest of it. The rest of it was fine, but the line of debug code was glitching. It's just. Oh, I hate it when that happens. It's an old school. Uh, cockup . When you put in test code and it's the test code that causes the problem. Uh, so never mind apologies for that.

[00:19:16] Uh, so. But we will keep you posted. There's lots of new articles and there's going to be regular videos and all sorts of. Uh, features on their rolling forwards. Uh, sad news this past couple of weeks, is that the incredible NPhoto magazine, which I just loved writing for has stopped publishing. What a shame I'm gutted about it.

[00:19:37] I've loved every time they've asked me to write for them. And so it's just been, um, I dunno, it's just been part of my monthly activities is to sit down. Tapping the, uh, figurative pen on my teeth and wondering what to write. And of course it being about Nikon and my love of Nikon. It's been a real pleasure to do, however, as with all of these things, when doors close, other doors open and it looks like there's a chance, at least that I'll be writing for an even bigger online title. Um, They approached me. Um, some of the same editors were involved in the new, well, not a new sites and established site, but they've moved over from their role at NPhoto, into new roles. Um, and they reached out to see if I'd be interested. In putting together some ideas to write for that.

[00:20:25] So. Um, like I said, you know, some doors close and while I'm really sad and photo has gone. Um, then, uh, maybe just maybe another door is, uh, opening. I've just got to figure out what angle to take on it, because it's a really open, brief, as long as it's interesting. Um, then he said, I can pretty much talk about anything.

[00:20:44] I like. So, whether it's business or techniques may be creative ideas, I don't know. Um, the state of the industry, AI post-processing. I honestly don't know, but one thing they have said. Is I could do with writing some things that are slightly contentious, at least in the sense that they can create a little quote that, uh, will get people out of bed and engaged . There's some ways, many of the things, um, I'm not that good acts.

[00:21:11] I don't know. That I'm particularly contentious. I did get in a, it was a wonderful review. We had at one of our workshops through the day. Um, and the review said. It's just great. And he said he really appreciated the fact that I was ever so slightly irreverent sometimes. Uh, which I think is about as far as I would get, I don't know. That I'm known for being particularly contentious, but it might be something I have to get my head round.

[00:21:37] They also said I'm going to need. Good headlines now, for those of you who are regulars with the podcast, you'll know that one of my weak spots is I'm not very good at writing. Headlines. That's just not my scale. Just definitely not good at it. I try I've even tried just one of the few things that I've tried, getting chat, GPT input on.

[00:21:56] So dear Chat, GPT. Uh, please give me some, uh, I dunno, punchy headlines for this article. And when it comes back with just they're even worse than the ones that I write. So I've come back to writing my own. Um, that's definitely not my skill and the editors I've been working with whenever they've taken my articles, they've written far, far better headlines than I ever have.

[00:22:19] So hopefully they'll look after that, but it was there. In the brief. Um, so, you know, I'm gonna have to learn some new skills, enough to be a bit contentious. I want to write some better headlines. I'm just gonna have to get my head down and, learned some new stuff, but here's the point. No matter just how rough this year has been.

[00:22:37] And I think in some ways, at least psychologically, this has been a tougher year than some of the ones we've been through recently COVID well, that was out of our control. Um, coming out of COVID. Well, everybody knew it was going to be tricky. But now, with so little reason for it to be quite so tough.

[00:22:59] At least there's no. I mean, I know there are reasons for it. I'm not saying there aren't. But it just feels like there should have been a better year. But at the end of the day, there's only so long people can be depressed, whether it's me, whether it's my team, whether it's our clients or whether it's the bigger world, the greater world. In general, there always has to be. Light at the end of the tunnel, but here's the but, weirdly. I suspect that light at the end of the tunnel is the light that we put there ourselves. It's almost like a mirror being held up. So that it reflects back the light that you have to generate, and that's not an easy trick, particularly when you know, I'm facing yet another land Rover breakdown and possibly the Last land Rover Defender breakdown.

[00:23:50] I'm not entirely certain that at the end of this year, we'll still have a Defender. I don't know how I can have a car, that I'm worried is going to break down every time I head out on to a gig. Um, But it is the trick that I'm going to have to master, to be, to have light at the end of the tunnel. It will be me that has to create it.

[00:24:09] And it has to be reflected back at me. I have a suspicion. That's just the only way to do it. If you can't create the light, there's nothing out there to run to. And I intend to run towards the light. So in spite of the rain, the time pressures, rather buggered, Land Rover Defender. Ultimately it's down to me. To shine, a light that I am running towards, and I'm going to choose that light.

[00:24:36] I'm going to make that light. I am gonna look for the new opportunities. I'm gonna. put, together new workshops. I'm going to focus on all of the new opportunities that are thrown up over the past couple of weeks. Um, I am loving running the workshops and they are going to get bigger and stronger and more exciting.

[00:24:52] I'm loving making the website changes. To Mastering Portrait Photography, the videos that Sarah, myself and Katie are creating. Um, the time I've had to spend with the kids. And of course the incredible clients that we've been able to work with and the images that we've created so far this year, and the many more. There are to come.

[00:25:12] That's the light at the end of the tunnel and that's what we're creating.

[00:25:17] The team around me are well, frankly, fantastic. And one thing from last night is unexpectedly lying under the stars. I was lying under the stars with my wife, Sarah, who is to me. my savior. It was just not lovely. I'm not going to say it was lovely because it was so cold. Um, and so slightly depressing. Um, however, if I was going to be there with anybody, it would be there with Sarah. And so for me, that's a little high spot in what was otherwise quite a dark. Uh, at cold night,

[00:25:46] On that note, I need an early night now as I haven't had any sleep. And I have to be up early yet again. To go and explain why yet again, I'm not really happy that my clutch has failed. Less than eight months after having the entire engine and transmission, replaced. But whatever else you're doing. In this cold weather. Shine a light and be kind to yourself.

[00:26:10] Take care.

Ever wondered why you should sign your work?  Well, in this, our 150th episode, we have chat about it.

But before that, a quick catchup with Charlie Kaufman of Click Group at The Photography Show - head to https://www.clickliveexpo.co.uk/ to see details of one of the most exciting events in years!

There is also news of the PMI Smoke Genie / Smoke Ninja competition - a fantastic opportunity to get creative and win some hefty prizes.  The details for this brilliant competition can be found here:
https://pmigear.com/pages/smokeninja-portrait-contest 

Good luck!

If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

 

Enjoy (and sign your work!)

 

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

 

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Transcript

[00:00:00] OK there are one or two fruity words in this episode. If you're offended by swearing then I do apologise!

[00:00:05] So I'm here at the photography show up in the NEC in Birmingham, have just bumped in to one of the big characters in the industry. So tell me a little bit about who you are. So, Charlie Kaufman, Honorary Fellow of the Societies, uh, been in the business for 35 years, professional, and I've run the Click Group for 30 years.

[00:00:27] Started in 1994. And you've got several other letters after your name. I thought it was KFA, but you said it was No, it wasn't KFA. FKA, as my mum always says, fucking know all, uh, excuse my language, but no, a fellow of the societies, I was the youngest, uh, BIPP licensorship and MPA, uh, licentiate when I was just 17 years old, so two years into the industry, I'm also the CEO of Click Backdrops and Click Live, a new expo launching at Stoney Park, Coventry, this June. Tell me why you've come to the photography show. So it's all about brand awareness. Clip Backdrops, uh, exhibits at all of the major trade shows in the, in the world.

[00:01:04] We do about 100, 000 miles with my partner in crime, Gary Hill. He's got more letters after his name than the alphabet, and Gary and I love doing the trade shows because it gets our British made, award winning product in the hands of creative photographers, so they can see the difference of why they're investing in a quality product.

[00:01:23] Why do you love this photography industry of ours so much? I love it because it's changing. I love being in an industry where we make money from giving people creative memories for people, creating art. I love the fact that being the owner of a company, I'm in control and I can pivot in a heartbeat in which direction I want to take my company.

[00:01:44] And that's one of the problems that a lot of British photographers don't do is pivot enough and change quickly enough. But being a small company, we're very quick at changing. We can actually have an idea to marketplace sometimes within a week.

[00:01:57] And if there's one thing you could change about the photography industry that we know so well, what would it be?

[00:02:03] Well, I'm going to hone in on the British photography industry, and what we need to change is we need to get British photographers getting more educated. Uh, as Big Dog Damien once said, the better, the easiest way to make more money as a photographer is to be a better photographer. I completely agree with that. Visiting ten U. S. expos a year, these expos sometimes start at 7am and these photographers are in classes and learning till midnight every single day. And that's one of the reasons that my team and I have launched Click Live, a brand new, uh, educational expo launching Stony Park, Coventry this June, where we've brought in the biggest educators from around the world. I mean, we've got Lindsay Adler, we've got Chris Knight, but we've also got other educators that have never even taught before in Europe, like Kimberly Smith, one of the world's best digital artists. So we want to give British photographers and European photographers, the opportunity to learn, hone in their craft and get better. Because the better you are, the more money you should make out of photography. It's as simple as that.

[00:03:04] Brilliant. And I have to say, it's an honour and a privilege to be a very small part of that operation. I'm very...

[00:03:09] ...an important part of that. Not a small part, an important Don't sell yourself short, Paul. You're an important part as we launch Clickmasters, a digital and print competition. And the nice thing about our print competition? Our educators at the show are not allowed to enter. So they're there to mentor and help and, and train, but they can't enter this year's competition.

[00:03:33] Excellent. Well, I'll tell you what, I'm beyond excited about it.

[00:03:36] Thanks for talking to me, Charlie. See you I'm Paul. And this is the mastering portrait photography podcast.

[00:03:43] Can you believe it? 150. Episodes honestly. I never really thought about it when I set this thing going about six years ago and here we are. 150 episodes later. I thought, I think I thought it would just be somewhere where I could get things off my chest -a sort of passive therapist, I suppose, and let's face it, we all need one of those mine, well, mine, just happens to be a microphone.

[00:04:29] Since then I've muttered about, oh, so many things, have interviewed all sorts of people and received well, many and varied emails. I've also been told I do have a face for radio, and that even happened again, today.

[00:04:46] But I'll take those little wins when people tell me they find the podcast either interesting or at the very least, something that passes time on a journey. Anyway, that interview was with the wonderful Charlie Koufman, who not only is the owner of Click Backdrops, which are brilliant and British. I will put the link in the show notes, but it's also the inspiration behind the upcoming Click Live convention, Which you will all be hearing about. In the coming months and I cannot wait to see you there.

[00:05:16] So here we are, it's April. And how are you? Did you have a good weekend? I hope you did. Sarah and I went down to Plymouth in Devon, Southern England. As well more almost as far south as you can get. In the UK with Harriet, our daughter and had a wonderful weekend with my in-laws.

[00:05:36] We drank a little beer. We ate a little chocolate, actually, we ate a lot of chocolates. We bought some Devon fudge and we painted some pottery. Yep. You heard that right. We went pottery painting. It was Sarah's idea. She wanted to do something that was a little different, maybe a little creative pass a couple of hours.

[00:05:55] The weather wasn't predictable. It wasn't bad. It wasn't good. It was just well crazy. And so we headed inside to do a little pottery painting. And apart from a very slight mismatch in how things were explained to us,- it turns out, I guess I've got a face that looks like a primary school child, as the explanations were to put it mildly a little basic, but I guess in the end, the heart and soul were very much where they should be.

[00:06:26] And we had a blast.

[00:06:29] Well, at least we did, as long as we dab-dab-dabbed, and we didn't wipe-wipe-wipe because if we were caught wipe-wipe-wiping There would be ter-ouble. We would be shown the error of our ways and instructed to get back to that dab-dab-dabbing. Anyway, it turns out I'm pretty good at dab-dab-dabbidy-dab-dabbing.

[00:06:48] And I spent nearly two hours, literally dubbing black glaze onto a pot, on which I could then paint a wintery woods, kinda scene.

[00:06:58] Harriet and Sarah. Well, they're a little more subtle with their craft with gentle blues and teals, little tiny flowers and spots of detail. Subtle understated, gloriously sophisticated. While mine was anything but that, but Hey, I need a new pen pot. As I have knocked my tin mug off the desk, yet again, today. And I really do need something that is seriously heavy, preferably black and well, it'd be nice if it was something that was a little unique. I'll get no points for subtlety, but I'll get plenty for the drama.

[00:07:32] And since it's been a long, long bank holiday weekend, there isn't too much to report on the diary of a working pro front, at least not in terms of shoots because we took the weekend away, took the time off. And so we haven't been shooting that much.

[00:07:48] We have had a couple of portrait sessions Hearing Dogs, just Hearing Dogs, brilliant, fun as always. And a one-to-one workshop here at our studio. And I love. Workshops. And I love this one in particular. A guy called Dave came down. And we spent the day creating, I think, well, I think. I think some magic, two of my clients now for models, we always use our clients. We don't usually use professional models because at the end of the day training photographers with models sets the sets an expectation that it's always going to be that easy.

[00:08:24] And of course it's never that easy. So Charlene and Katie came in as our models for the day. And while they may not be professional models , they are both just splendidly, photogenic, and more importantly, incredible people to spend time, laughing with working with and playing with light around.

[00:08:42] And I love, I do genuinely love these one to ones. Because they are entirely bespoke, they're entirely creative. We have the time to sit and answer any questions. We can explore ideas and let, well, let the client just guide us, which is exactly what we did. And the images that we finished up with well, everything I ever set out to do. Had such a blast. Dave was brilliant and I hope he went away with the same amount of energy that I've come away with. Just that idea that tomorrow, well tomorrow, we're going to create some magic. And as low, we haven't shot that much in the studio this week, well, next week is a whole different story. And there is going to be well busy, but while we haven't shot much this week, there is still a ton going on.

[00:09:32] Today in particular had my kitlist through from Elinchrom, which is really exciting. I'm still sort of working out what we really need, but it looks like we have it almost nailed down. The big decision is around the Elinchrom Threes. Now I've sorted out the Fives, we're going to get four of those and they will be almost permanently in studio I think. But the Threes are really quite exciting though. There, there are about 250 Watt seconds, so about half that just a little over half that of the fives. But I think they'll be massively useful when I'm out on location. They are big enough to do some serious work and small enough that I can pop them in a bag and have them with me.

[00:10:15] So.

[00:10:15] I'll let you know, as soon as that kicks in, I'm sure there will be videos, a little bits and pieces going on and I can't wait to do it.

[00:10:21] Another email that came in this morning. And it's one. I reacted to really quickly. Practical Magic and Innovations emailed in. Now you'll probably know them is P M I. And they're the guys who make the incredible Smoke Ninja and Smoke Genie smoke machines. The fog machines they've been in touch. And wanted us to help them get the word out about a competition they're running and I'll put the links to the competition in the show notes again. But basically it's an international competition, a photographic competition, but it must feature the use of either the Smoke Ninja. Oh, the Smoke Genie.

[00:10:59] Now I'm already a fan, of course of the Smoke Ninja is the one that I bought as part of the Kickstarter agreement, so I'm already a big fan and I've spoken about this on the podcast before. I love the thing, I think it's genius. It should be called the Smoke Genius, but it's great. And I know one or two of you have already bought one of these based on my recommendation. It's great fun to play with.

[00:11:21] It's not that expensive. The fog that it gives out is hugely controllable and incredibly photogenic. So given there's a few of you with these things, of course, I have agreed, to put the word out about the competition. Once again, show notes will be the place to go, but I'm going to even, I'm going to enter it this time.

[00:11:38] You have to create some images and also show some behind the scenes. I'm guessing it's a great opportunity, for them to get both the finished pictures and pictures of their Smoke Genie or Smoked Ninja in use price is pretty big. There's about $10,000 of them and some big names involved. So why not head to them?

[00:11:57] I'll put the link up why not head to them and have a look?

[00:12:00] Not only that, but I got an email this morning. From data color, who've shipped some kit for me to review. That'll come up in some future episodes, our to use the Datacolor photo Checkr, which is brilliant.

[00:12:12] It's part of our workflow anyway, but they're going to send me the updated version as well as the cube, which looks like to me, I haven't used this thing yet. I'll let you know once I actually use it properly, but it looks to me like it allows for backlight to be measured to white balance of backlight to be measured as well. Which looks like good, fun. Because we use a lot of mixed lighting. But not only that they are going to send me the video checker as well. Which allows us to color calibrate as part of our video workflow.

[00:12:39] Now I'm not big in video yet, but we are having to learn how to do it, and one of the things that constantly frustrates me is I can't seem to get the colors, as I want them a lot of homework to do. I need to understand video color spaces air slog, and the like, but I'll have the video color checker from Datacolor in the toolkit, and that hopefully will be a small part of the puzzle. I've not only understanding but controlling it. The color. These, I think these products will appear properly in a future podcast once I've had a chance to play with them and understand, I understand quite what I'm talking about. Cause I'm not a video guy. I need to go and ask some video guys about the best way of using it. A quick update on ACDSee, just again, a reminder. I am not paid by any of these people ACDSee sent me a license to have a play with and I've kept my word.

[00:13:32] I've used it. I still use it. I love it. I absolutely love it. I guess I'm not paid, but they have given me a license for. I think the license for the Apple. For the Mac, that is about 60, 70, quid. The speed of ACDSee is absolutely blistering and I love working with it. Haven't quite worked out how to get the very best out of it.

[00:13:50] As it turns out 300,000 images with the facial recognition turned on, maybe pushing the upper limits of our network and my machine. But I still love having it there alongside everything else I do in Lightroom. It's so quick. It's so handy. I love the way it just works or interacts in with the file system, which means I can always have, I've always got access to files, to drag and drop, throw them up onto Facebook, throw them up onto Instagram, put them into designs.

[00:14:18] It's just really useful. It's the kind of software you feel almost. Should be built into the operating system, but isn't, it's just so natural to use. Absolutely love it again. As I get my head around that I'll give you more, more updates.

[00:14:31] Right. So where are we? Let's have a think about my thought for today. Now this one. Is about signing your work or singeing your work. As it was the first three times I wrote it down, signing, not singeing.

[00:14:47] Don't singe your work. That is no good to anybody signing your work. I heard someone say a while ago this couple of years ago. That signing your work is pretentious.

[00:15:00] And all I can say is what utter, utter, bullshit.

[00:15:06] Sorry. I'm sorry. I know, I know. I shouldn't be emphatic in such a way. Everyone's got their own way of doing things and each to their own. But just occasionally something pops up that is purely, and simply, bullshit. This is one of them.

[00:15:24] Sign your work.

[00:15:26] If I could write a song called cite your work. It sounded a bit like Sunscreen. Maybe I should figure that out. Sign your work.

[00:15:34] My dad taught me many years ago. That you should sign everything. Now my Dad was a wise guy is so many ways an idiot. It's so many others, but a wonderful human being. And this was one where I think he was absolutely right. He said, sign it. And when I said, why well he said, firstly, well, why not? But he also said you do it because you never quite know who might see it, in the future. Isn't that the truth.

[00:16:03] So I was working at British Steel, in my early twenties as a work placement, my dad was working there. As well, he ran all of the competing and I got a work placement in their design office. And as part of that, they asked me to create some huge 3d visuals of the galvanizing plants that shot and steelworks British steel.

[00:16:24] And there's this, they have these coatings lines where they take a coil of steel and they'd run it through the line and coat it with either a plastic coat or some paint coat, but the line I was really interested in coated it. With zinc. It was the hot dip galvanizing line. And this line was around about three quarters of a mile long.

[00:16:43] It was huge.

[00:16:45] And they wanted me to create some 3d drawings of it. Now this is going back before we would simply have done all of it in 3d CAD and rendered it. They wanted 3d drawings. But they were then going to go off to an airbrusher to go into British Steel's brochures. So my job was to create the line work, the art, the sort of the technical drawing work.

[00:17:08] But the best way of doing that was is it happened to create a 3d model of it. But back then, we're talking about really early versions of AutoCAD and the output of AutoCAD. Wasn't very controllable and it certainly didn't create appealing visuals. What it did do though, is give me these huge, A0 printouts that I could then place a piece of tracing paper over the top and much the same way as a comic artist inks in over the pencil. From the original illustrator I then inked it. And that created these really beautiful.

[00:17:40] I thought they were beautiful anyway - these really beautiful. Inked drawings of these vast lines that could be annotated and airbrushed by a graphic design team. And I signed them. And I signed him just in case somebody else saw them. Somebody did, and I got more work from it. I've got a lot of plaudits for my work as well, all because they saw my signature and asked who Paul was.

[00:18:07] Now it doesn't work for everybody, I guess. But here at the studio we sign every frame and every album that goes out, it's got our brand on it. That signature. Is our brand just like Apple or Jaguar or Pepsi, Tiffany, Nikon or even the guys I worked with a little bit more regularly, like Elinchrom, or even PMI who've emailed today. It's their logo and that represents their brand.

[00:18:38] Now, if you're putting work out there without your logo or your signature on it, not only are you missing an important opportunity, an important opportunity that might just lead to more work might just lead to a brand recognition, like we've built . But I also think you're quietly saying you're not really proud of what you do. The signature we put on our work says I am proud of it. Really proud of it. Every time. Every time we create something here. We ask ourselves the question. Are we happy to put the Paul Wilkinson photography signature -my signature. On it. And if the answer to that is not clear.

[00:19:21] Cut. Yes, of course. Then that piece of work never goes near a client. Ever. The brand custodian side of our business is all about that signature and being proud. To put it on our work, being proud to say, yep, I've seen that. But at work. I think that warrants a signature and I'm very happy for other people to see it too.

[00:19:42] Now is that pretentious? Well, I suppose you could argue it is, but I don't think it is. I think what it's saying is I'm really proud of what we've done. I'm really proud of the effort we've put into it. And I don't think that's pretentious. Pretentions come from almost the opposite from trying to be something you're not, that's not what your signature is, your signature or your logo represent you and they represent your values and they represent your brand. They're everything you stand by and you stand for. Now, if you think your logo screams pretentions, then, well, maybe you need to adjust quite what you believe in and what your brand stands for, but from where I'm sat. I think you should sign every single bit of your work.

[00:20:32] Anyway, I'll get down off my soap box. Sorry about that just sometimes, you know, just sometimes there are things I think we have to just get off our chest. And when it comes to your signature sign, your work, people sign your work.

[00:20:45] Don't listen to what anybody else says. Get that signature on there. You never know who might be watching. Anyway. 150 episodes. One or two of you have listened to all of them. One or two of you have listened to all of them in the past 60 days. I did have an email from someone this week. And it said they've been working their way through them at a rate of a little over two episodes a day. And they are 50 something days in and heading towards catching up.

[00:21:15] I think that's absolutely, hilarious. Flattering and lovely, but well, slightly hilarious. Thank you for listening. Thank you for listening to the end of this particular episode. I hope as always there's something of use or if nothing else. It's got you to work in your car and you can now switch the radio off and go face the day knowing there are other people out there feeling and thinking the same things as you. Uh, if you'd like to hear more of these episodes, please do subscribe wherever it is that you get your podcasts.

[00:21:49] Please hit that subscribe button. And then every time I hit publish, you get to hear it, which I think is a marvelous thing. Please do also. If you would like to leave us a review. And a five-star rating somewhere, wherever it is. You consume your podcasts, please. Do we love it when you do? And of course it helps get the word out there.

[00:22:07] It helps get the podcast out there. It helps make some of this stuff possible. Also if you have any questions, please do email paul@paulwilkinsonphotography.co.uk, that's paul@paulwilkinsonphotography.co.uk If you're interested in our workshops or indeed one of our, one to one masterclasses, then please do head over to Paul Wilkinson Photography and look for the coaching section of the website.

[00:22:33] Alternatively, just stick paulwilkinsonphotography.co.uk workshops into your Google-y Browsery thing and you will find us.

[00:22:41] And if you fancy more content, that's all about the joy, the brands, the business, the creativity, of portrait photography, then why not head over to masteringportraitphotography.com, which is not only a vast resource of portrait photography stuff, but is also the spiritual home of this 'ere podcast.

[00:23:01] But whatever else. whatever else. Until next time. Be kind to yourself. and stick yer signature on things. Take care.

[00:23:14]

Suddenly it washed over me - that odd euphoric sensation of contentment.  No idea what triggers it, but it's well worth holding onto! 

Also in this episode, a quick review of ACDSee 10 (the Mac version).  If you'd like to try it yourself, please use this link (there is no kickback or finance attached, but it does let the guys at ACDSee know that the referral has come from me and the Mastering Portrait Photography Podcast!)

Enjoy!

Cheers
P.

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If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

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Full Transcript:

EP146 On Being Content

[00:00:00] Introduction and Studio Update

[00:00:00] So in an effort to keep up my weekly episodes , I am recording this mid afternoon on a Tuesday, which normally would be fairly busy here in the studio, but given I've got two people who are off sick, with both Michelle and Sarah coughing and spluttering and generally not feeling very well.

[00:00:16] So with a degree of persuasion, managed to get both of them to go home. I'm assuming they are now wrapped up in duvets drinking brandy or whiskey or possibly just Lemsip. And so I suddenly found myself with some time in the studio during normal working hours. So this is episode 146 being recorded when, well, I could be doing a million other things.

[00:00:41] I'm Paul and this is a very distracted Mastering Portrait Photography podcast.

[00:01:03] Now if you look at the list of things I should be doing, it's long, it's complicated, there's a lot to do in the studio just now, but I quite like recording the podcast, and so I am somewhat using it as a distraction. Displacement, I think is what it's called, and I'm going to record this episode.

[00:01:22] Mastering Dogs and Their Owners Portraiture Photography Workshop

[00:01:22] It's not that long since the last episode, so it's not like I've done a million different things, but yesterday we ran a Mastering Dogs and Their Owners Portraiture Photography, I can't remember the title, ah, uh, workshop, which essentially is a Photographing dogs with their owners.

[00:01:37] Had the most incredible bunch of people as delegates and also as models. One of the great things about running these workshops, of course, is that we can bring in models who are regular clients. Steve and Ambra and their dog Luna, and then Gemma who came in the afternoon with her dogs Luke, and, archie.

[00:01:58] It was just brilliant. Spent the whole day laughing, the whole day answering questions and discussing things about photography, not just how to take these pictures, but why we take these pictures. And certainly from the point of view of running a business. The weather held, it was gorgeous and sunny, a little too sunny, with that low raking February sunshine that we don't get enough of, and when we do get it, of course, as a photographer, I moaned that it was too harsh, uh, for some of what we were doing, particularly when we were trying to photograph in an alley where I needed both walls to have the same light, more or less, and of course the sun sort of threw that out the window, but hey, you know, what can you do when you get those days?

[00:02:39] It was a fantastic day, and loved every second of it, I've created some images that I really like, and more importantly, I think our delegates went away with ideas and enthusiasm and determination and confidence, possibly more than they did when they arrived, which is the right way around, and if you ever give when we're delivering workshops, the great thing is not It's not about technical stuff really, it's about having the confidence to go and do it, because without that, it doesn't matter how good you are with a camera, or how good you are with Photoshop, you're not going to run any kind of business.

[00:03:14] You'll never produce anything. You need the confidence to do it in the first place. So a big shout out to all the guys that came on the workshop yesterday, and a huge thank you to my clients.

[00:03:22] ACDSee Software Review

[00:03:22] Uh, before I get into the nuts and bolts of the podcast I want to give a quick shout out to the guys at ACDSee.

[00:03:30] That's letter A, letter C, letter D, and the word 'See' S E E. A brilliant bit of software. It's a bit of software that I first used, I was trying to remember when they asked me to get involved. I was trying to remember when I last used it. I think I used version 1. I think it came free on the front of a magazine.

[00:03:49] It was I think, recalling it was shareware back then. Shareware is not really such a common model, but back then, I'm guessing 15 or 16, maybe even longer years ago. Um, and it was an amazing piece of software primarily because it was super fast and It has the ability to preview files and organize files for you in an incredibly quick way.

[00:04:13] And anyway, the guys at ACDSee asked me if I'd review it and then talk about it. So, cards on the table here. I have been given a free copy of ACDSee to see what I think. I'm on version 10, it's the MacStudio version. And so I've been bunged a free license, which I've been using for the past couple of months.

[00:04:34] So it's not really, this isn't a paid commercial. Genuinely, I'm using the software and I said I would talk about it if I liked it. But I'd hate anyone to think that I wasn't being straight up and honest when I'm talking about it. And clearly I've been given a free license. But of course, here's the but in all of this stuff is I will never talk about anything on this podcast that I haven't had first hand experience of.

[00:04:58] Somebody did ask me, there is someone has asked me to review like an energy drink from the US to use it for a while and then talk about what I think. Sadly though you can't get it in the UK so I had to go back to them and say I can't do that until you've got a supply chain or an importer over here.

[00:05:15] And then of course I will try it and let you know what I think. So I won't talk about anything that I don't have first hand experience of there are many reasons for doing this podcast but being able to be authentic in the middle of it is the bit that under pins it. So what are my thoughts on this version of ACDSee?

[00:05:31] So this is version 10, the Mac version. Um, so okay, straight up, slightly mixed bag, but don't I don't take that as anything other than there's just one little bit that I'm not happy about. So when they approached me, so when ACDSee approached me, I was beyond excited to do it. Firstly, I got to play with a bit of software that I used an awful lot back in the day.

[00:05:57] And it was wonderful to be using the same software again. There's a degree of nostalgia, I suppose, about that. And it's always good to see a great piece of software, as it was, not only survive, but expand and become even more useful. The second reason I was excited about it, so I went and did a quick hunt around before I committed to giving it a go, is everything I read talked about the new AI keywording tools, and they looked incredible. It would help me enormously if using a bit of AI inside the software that I have on my computer, as opposed to going online and doing round tripping and all of those things, if I had some AI software that would help me identify with some very simple keywords. I'm not after that. Detailed keywords, but very simple keywords that would let me find, for instance, like a low key studio portrait, or a high key dog image, you know those, I'm talking really quite basic stuff.

[00:06:50] Now we manage our catalogue really well, but stuff slips through, and with keywording, you know what it's like, you get one folder, I've got to archive it, I've run out of disk space, I need to move some stuff today, do I keyword it now? No, I'll do it later, and of course by do it later, what I actually mean is, it doesn't get done.

[00:07:07] So, that was What I was looking forward to the the speed and the simplicity of this piece of software as it used to be, but also with some of the new AI stuff in particular, the keywording. And so I suppose the question is how did it do? Brilliantly, I think, is the word I'd use. It is still blazingly quick.

[00:07:27] It's an unbelievable piece of software from that point of view. It's faster than using the Finder on the Mac or Pathfinder I also use. It's incredibly fast. Now, let me just clarify how I've used it or how I'm using it right now. Lightroom is at the heart of our workflow. All of our live catalogues. All of our live RAW files, all of our live PSDs are in Adobe Lightroom .

[00:07:52] And what do I mean by live? Live just means the job is not yet archived. I looked earlier and there's about 75, 000 assets in Lightroom at any one point. That includes all of our live jobs but also our portfolio, our portfolio of heroes. Now, I've configured Lightroom in a very particular way so when I run an export of JPEGs that are going to go to the client, they're going to go into album designs anything that's flagged with five stars, the little bit of code in the background that I've written spits those out into a series of Dropbox folders that are organized in line with the jobs.

[00:08:27] So, let's say there's a Le Manoir wedding Tom and Amy get married at Le Manoir on a date. When I spit those files out, there'll be an equivalent Dropbox folder that contains anything that was ranked with five stars. So it allows me to have these heroes in Dropbox. And we've been doing that for about eight years.

[00:08:45] So you can imagine just how many images and folders we have in Dropbox running that little bit of the catalogue. But when I archive the folder away, when it's done, the job's finished, Tom and Amy have got their wedding album, then we remove all of the files off our live drives, remove the catalog components from Lightroom, and obviously new stuff has come in.

[00:09:07] Those heroes, though, still need to be active, and they stay active in Dropbox, a series of Dropbox folders that I have. And it's always a little bit of a pain trawling up and down them. Well, ACDSee solves that, because once I visited a folder with this software, All of the thumbnails stay in its catalogue.

[00:09:24] So it's as if I can browse things that go across folders. There's this thing called the Image Well, which is brilliant. I can find things by flags. I can find things by colour labels. It's absolutely phenomenal. So at the moment, I've got about a quarter of a million. There's about 250, 000 JPEGs in ACDSee.

[00:09:47] It's really, really fast. And one of the things I really have liked about it, which is useful for me, is, and this is the bit of the AI that is working, is the facial recognition. Now, no Lightroom has facial recognition, but of course, in the end I don't use Lightroom for longer than the job is live for any folder.

[00:10:05] Whereas this is folders that go back historically. And I'm not really that worried about identifying every face. What I am interested in is having the faces all looking at me in a series of thumbnails that I can scroll through and go, Do you know what, I remember that shoot or I remember that image.

[00:10:22] That's what I'm looking for. Then I can find the shoot and then I can expand that to all of the other images. And on top of that, slightly weirdly, Hehe. I found myself just smiling this morning as I was trawling through this big page of thumbnails of my clients. It's all my clients faces looking back at me and smiling.

[00:10:39] And it was really nice. It was a bit of a trip down memory lane, I think, for many of these. And I know that's not its intended purpose, but if you ever want a pick me up It's simply look in this folder on ACDSee of faces looking back at you, of all these clients, and of course the memories that go with it.

[00:10:57] And it is rapid, I mean it's unbelievably quick in the way it does it. And it's really useful to have that. Now on the indexing side, it's a little bit, you have to get your head around it a little bit. It indexes any folder you've visited. Browsed. However, there is also a behind the scenes index that you can get ticking over, which will run whenever you're not using your computer and ACDSee is open.

[00:11:20] So gradually over time, it picks up the files and it pops them pops all the thumbnails together and categorizes them for you. So it's really really useful. On top of that, a nice little touch that I've only really discovered this morning is that your license includes the use of a thing called SendPix.

[00:11:38] This won't be useful to everybody, but it's quite a nice little bit of software. So it's, if you can imagine I suppose a hybrid version of something like Zenfolio which is a catalogue system for images for your clients and WeTransfer which is a way of sending files to your clients. It's sort of in between the two.

[00:11:58] What it allows you to do is select a load of images, send them to someone but instead of sending them directly it creates a short lived online gallery. It's there for a couple of weeks, I think, looking at the dates it gave me. And that allows your client, or whoever you're sending them to, to log in, see the images, and download what they need.

[00:12:15] So in a sense, it's like WeTransfer, but with an interactive component. And it's equally, it's a little bit like Zenfolio, but with a gallery that only lasts for a couple of weeks. So you don't have to worry about taking them up and taking them down, and all that kind of thing. It's only there for the time you need it.

[00:12:30] And, surprisingly It's actually really useful, which I hadn't seen coming. It wasn't a bit of the software. I certainly didn't pick that up when I said yes to reviewing ACDSee, but it's incredibly useful. Now, sadly, the software doesn't integrate with Dropbox properly. There is no integration with Dropbox, which is a shame.

[00:12:47] It would have been really nice. It does have an integration with iCloud, but I don't use that, so I can't comment on that part of it. But it would have been quite nice. It's no big deal. Doesn't really change my usage of it. And all in all, there are just dozens of little functions that make finding and retrieving files that you have on your folders and drives really easy.

[00:13:09] It makes it fast, it makes it visually interesting. I haven't used the editing tools because for us, everything we do is edited in Lightroom on the RAW files and the PSDs. I suppose it could be useful if I do pick up a file, I just think, you know what? I wish that was slightly brighter, I wish that was slightly darker, or something like that.

[00:13:26] I know there are some quite sophisticated tools in there, but that's not the part of the puzzle I've been interested in. And I think the license for the Mac version is about 99, and it's absolutely worth it.

[00:13:38] Sadly, the AI keywording is in the Windows version but not the Mac, but still

[00:13:42] I think it's absolutely worth it. Anyway, now whether that fits into your workflow is entirely down to you.

[00:13:49] Only you can answer that question. Now bear with me, I'll come back in a minute.

[00:13:53] Reflections on Happiness and Contentment

[00:13:53] I've got a phone call to answer.

[00:13:55] So sorry about that, I had to answer the phone. It was the editor, it was Terry, the editor of Professional Photo Magazine, who we regularly write for calling about the next edition, which is very exciting, as always. I've no idea, I've no idea in the final edit where I'll leave that cut in, or whether I'll just gloss over it.

[00:14:15] Either way, as I was trundling in this morning, I don't know whether this happens to you, but it happens to me occasionally, where It's just this, it's almost a feeling of euphoria, and it's happened to me a couple of times today, whether it's just chemistry, whether it's just, I don't know, I've no idea. But today, I felt like everything was good in the world.

[00:14:37] And, it's a real sort of skill, I suppose, in being completely comfortable with where you are. We had a text this morning. Someone was asking, how are things out in the industry? And I can only answer from our experience. And right now, we're doing well . Everything is busy phone's ringing, even this morning.

[00:14:56] We had an enquiry for a wedding just come through. We've got enquiries for headshots and commercial. Portraiture feels maybe a little bit squidgier than it has been on the economy. But all in all, our business is running really well and I'm really happy.

[00:15:07] I'm very satisfied with my lot. Now, I don't mean to be self satisfied, that's not what I'm saying, but I think the art of being content with your lot is a tricky one. Now don't get me wrong, I'm incredibly ambitious and driven and impatient. I want everything to happen and I want it all to happen now, but the reality of course is things are slower.

[00:15:27] So I get frustrated with it, of course I do. But trying to find the space in my head to be content is a skill that I am still learning, I guess. It's really easy not to be happy. Even this morning, Sarah had the radio on, and the news came on, and I could feel myself just getting wound up. The state of our economy, we have a particularly crappy government at the moment, and I'd like to say that's specific to the UK.

[00:15:57] I've got friends all over the world, and I keep, as best I can, I keep abreast of world news, and I think it might just be a global phenomenon. The kinds of people who you'd really want to lead you are not the kinds of people who we have leading us, I don't think. So it's easy to feel down, the weather's pretty rubbish, it's that time of year, you know, it's grey.

[00:16:18] Yesterday we had this phenomenal day of beautiful weather, but today, well, it's back to normal, it's chucking it down. But yet, even though it was cold and dark, I still found myself skipping into work this morning. Life is okay. And being happy with yourself is not that straightforward, I don't think. Jake, our son, was asking me if I liked myself and I thought that's an interesting question and I don't really have a satisfactory answer.

[00:16:45] Some days I like bits of me, some days I feel dreadfully insecure, but I'm always confident that on balance I'm alright. I feel alright, I'm on the whole nice to people, I try really hard not to be nasty to anybody. There are people I like more than others, of course there are. You know, you marry the one you like the most, right?

[00:17:09] And she's incredible. So being happy with your lot. I think is something you can do and it just washed over me this morning, maybe it's the fact that we ran the workshop yesterday and I was around people who I liked

[00:17:23] And even writing up the notes on ACDSee, it still feels really strange saying ACDSee, when I grew up in the 70s and the 80s, when ACDC was a band for those about to rock and all of that stuff. So it sounds really weird when I say it, but writing my notes on ACDSee I had to look through thousands of images that had dropped into our Heroes folders, which reminded me of the things we do.

[00:17:46] And on top of that, of course, I put the facial recognition on, and that reminded me of all of the incredible people we do it for. And if it wasn't enough that I came in skipping down the road as an image, right? What we do for a living, the things we create, and the people we create these things for, what an honour.

[00:18:05] not only ACDSee, but Sarah spent the past couple of days designing the most incredible book. A Tramontino book is the range from Graphistudio. And it's full of the same pictures, these pictures that we took in the past 12 months. It's a collection of some of our Favourite moments, I guess, out of 2023. A mix of clients and some dogs, all sorts of bits and pieces.

[00:18:31] One or two award winning images. But mostly, it's just a celebration of the people we work with. And I can't wait for that to come, for Sarah to get it made, uh, and Graphistudio to get it, to get it made.

[00:18:47] The Joy of Photography

[00:18:47] It'll be beautiful, I know that. But more importantly, it will sit on our coffee table, and every time I feel flat, or I feel like, Oh, do you know what? I'm not sure how I feel about all of this. I can go down and have a look at it, just as I do with one or two other bits down there.

[00:19:00] And it reminds me, just What a lovely job this is, and I can't wait to have that actually on our coffee table, not just as an advert for the product, and of course it is a great advert for the product, a Graphistudio product I may have mentioned we're ambassadors for Graphistudio, so there's my cards on the table again, but in the end, I am really lucky, and we are really lucky, to have a skill that allows me to create the pictures that we do, for the people that we do, the moments that we get to enjoy, the places that we get to visit, and the joy, that we get.

[00:19:36] It's easy to get distracted by life, but sometimes it's worth focusing on what it is I do. And for whatever reason that happened subconsciously this morning, but I probably should make it happen more of a deliberate thing as I go.

[00:19:52] Still ambitious, still competitive, still driven, still want it all to happen today. But maybe it just takes a little bit of time. .

[00:19:59] Conclusion and Workshop Information

[00:19:59] And on that happy note, I'm going to wrap up. If you're curious about our workshops, please do head over to Paul Wilkinson Photography and look for the coaching and workshops section. Eventually we're going to move all of those across into Mastering Portrait Photography, but for now they're all still on my normal website.

[00:20:19] I'll put a link if you're curious about ACDSee and want to download a copy to have a play. I recommend you do actually, I've really I've grown to love it. I have two screens on my Mac, two huge 27 inch monitors, and ACDSee sits permanently on my right hand monitor whenever I'm doing any design work or doing anything for the websites.

[00:20:39] It's there because I have easy and straightforward access to all of our hero images, all of my favourite images. It's incredible as a tool like that. It slots in alongside Lightroom for me. At least it won't replace it, though I'm sure the guys at ACDSee would love it too. That's not, for me, the function that it serves, but does that make it still worthwhile?

[00:21:00] I think it does, and I, for one, will renew my license when the time comes up. So I shall put a link down in the show notes for you to head across. It does have my name in it. I don't get a kickback from it. I think it just allows the guys at ACDSee to see that it came through me. And I'll also put it on our Facebook group for all of the people that have been on our workshop community.

[00:21:19] But All in all, I highly recommend it.

[00:21:23] In the meantime, I hope the weather is a little nicer where you are. I hope it's more like yesterday than today. But whatever else, keep skipping, keep smiling, remember that what we do is an incredible job. I'm Paul, and whatever else, be kind to yourself.

[00:21:38] Take care.

I am recording this having just spent the day running one of our workshops with some of the nicest people imaginable.  A top day (though I am now shattered!) at the end of a top month (January has been amazing) and who knows?  Maybe it's the start of a top year.  Don't want to tempt fate though...

This episode was triggered by a shoot I did last week, when just a few words seemed to change the course of a shoot.

Enjoy!

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

---

Full Transcript:

[00:00:00] Can you believe it? January has nearly gone. We are almost into February, the second month of only 12 in a year, and this has already been one of the best starts we've ever had to any year. I'm Paul, and this is a very optimistic Mastering Portrait Photography Podcast. Well, I'll be honest, I did not see that coming.

[00:00:39] I think when we got to the end of last year, exhaustion took over, I crashed into Christmas, came out of it the other side, went into the convention, we're having a ball, but I think I don't know why I wasn't expecting this year to be quite as lively as it has been, but it does seem to be that there is a ton of energy out there.

[00:00:59] Maybe, maybe I was expecting the general election to be early in the year, and so things tend to get a little bit quieter around elections or around referenda. But the phone is ringing like crazy, emails are coming in. This week we've had a handful of reveals and they've all been brilliant. The clients have loved the images, everything's gone well.

[00:01:23] My bit of the puzzle is to create images, create an experience, send them away with memories and make sure they know what to expect when they come back for the sales, for the reveals. And they've gone really smoothly, which means I've done my bit properly, which makes me very happy because as you all know, a little bit chaotic at the best of times, uh, but it looks like my debriefs are working.

[00:01:43] I'm getting the point across to the client. We're creating pictures that people love and I am having a ball. I did think I might feel a little flat after the success of the Society's convention. It was such a good week. I know I spoke about it in the last podcast, but I'm still smiling at just how much fun we had, just how many people I met.

[00:02:06] The workshops were full. I spend a lot of time chatting photography, having interesting conversations, meeting interesting and funny people, and I think, I suppose, last week, I thought I might feel a little flat about it all, but that could not be further from the truth. If anything, I'm more energetic now than I have been for a long time, ignoring the fact that I'm also pretty exhausted and my eyes. I don't know why, but my eyes have been tired today. You know, you get those days when I put my glasses on and within three minutes, I've got to take them off, even though everything is just slightly blurry because I don't know why, it just makes my, it's just been making my eyes tired today.

[00:02:46] Maybe I just need to go and get them sorted, but this has been the most successful January we've ever had. And sometimes everything goes like that. It's just hectic, it's full of stuff, all unexpected, but being busy is a good thing. I think? Isn't it? Uh, I don't know. Anyway, today we've just finished the first of this year's workshops.

[00:03:11] This particular workshop was our From Shutter to Print workshop, uh, which steps through everything from picking up your camera all the way through to prepping your images ready for print. It's a huge, if you think about it, that's a huge field to cover. And of course, we try really hard to To tune it, we ask all of the delegates coming, we ask questions on what they're looking for.

[00:03:35] So we try to make sure that everything we're delivering is in line with what would be useful for them. And at this point of the day, it's quarter to eight in the evening. I don't know, a couple of hours ago when they left But they all look just slightly shattered, whether that's just because I've thrown so much information at them, whether it's just because it's a Monday, a dark Monday in January, or a combination of the two, I've no idea.

[00:03:59] Of course, I'm always slightly nervous of whether I've done a good job of delivering the information that would be useful for them, but it certainly has been a blast. And it was Loretta today. I don't know if I've ever talked about Loretta. Loretta was one of my clients. I photographed her wedding. Oh, it must be 10 years ago now.

[00:04:17] Um, and we've been friends ever since. She is a ball of energy and I absolutely love it when she's in the studio because there is not a dull moment. There's never a flat. Easy, calm couple of minutes. It's just 100 miles an hour from when she arrives to when she goes. So today has been one of those days.

[00:04:39] So thank you to everybody who came on the workshop. And obviously, thank you to Loretta for modeling. And once again, best lunch. ever. The guys, there's a delicatessen in our local town of Thame called What's Cooking. I don't know if a shout out to a small company in Thame is any good to them on a podcast that has photographers all over the world, but I'm going to give them a big shout because every time they do the food for us, it is a highlight of the day.

[00:05:06] I like to think the pictures I've created might be the highlight of the day. But no, no, I'm absolutely convinced that as everybody's driving away, they'll have been thinking that was a great lunch. We had beautiful food full of flavor, not your sandwich, not your average sandwiches that you get in packets or bowls of crisps.

[00:05:26] No, no, no. These are. Big plates of really beautiful vegetables and salads and a quiche and chicken and scotch eggs. It was absolutely incredible. So thank you to What's Cooking in Tame for yet again. They're our regular, they cater to our workshops all the time. I, when I set out with this thing. I wanted to deliver something that's genuinely useful, but also something that people will enjoy coming to.

[00:05:52] And lunch, for me at least, is a big part of that. I'm always disappointed when I go somewhere and it's a crappy lunch. You know, the edges of the sandwiches are curled. It's like tea in Tearns. Those annoyingly sweet biscuits that you get. None of that. Mid afternoon, so the first part of the day, the first half of the day is all photography.

[00:06:13] And the second half of the day is all Uh, techniques and things in Photoshop and Lightroom. And midway through that, Sarah arrives with Millionaire's Shortbread and tea and coffee and just lovely. And it just picks everybody up long enough for them to survive, survive me rabbiting on about Photoshop and Lightroom and retouching and layers and masks and curves and color profiles and LUTs and all of the things that are part of this thing.

[00:06:43] The mid afternoon snack is my highlight. I actually look forward to it. So I had this brilliant lunch. We've had beautiful people around, created amazing pictures, had a lot of fun. And mid afternoon, in comes a millionaire's shortbread. Oh my days. Yes, please. Thank you very much. Uh, anyway, what did I actually learn today?

[00:07:00] One of the things that came up in the editing section , someone asked me, Um, why I choose the order that I do for making my edits. And I've never really thought about why in anything other than, well I, you know, the background I'll do, I'll do this, then I'll do that, then I'll get all the way up to the front layers, then I'll do the retouching on skin, etc, etc, and any, you know, liquefying things.

[00:07:24] And actually when I thought about it, I stopped dead and I thought about it. I edit in the order of certainty that I won't need to go back to it. Now, I've never really thought about it logically like that till today. Maybe I should have. I've done it instinctively.

[00:07:42] So there's a thing called a desire line, or desire lines, and these are those paths that when you look at like a park, uh, like a park, particularly in a town, like a big expanse of green, or maybe in our village here we have, um, walk into the station, you go along the path, and the path dips into each of the cul de sacs.

[00:08:04] So the designers, the architects, or the town planners expect you to walk round the corner by about 20 feet, cross the road, Inside the cul de sac, and then come back out on the path, and on the corners of each of those cul de sacs, there's green, there's grass. But if you actually look, the grass is worn down because people have gone sod that and walking in a straight line.

[00:08:22] Similarly in a park, you'll see where the planners and the architects and the designers wanted you to go, and then you'll see where people actually go, and it's never the same place. Well, there's a name for it, they're called desire lines. And the same is true in how you develop processes in your business.

[00:08:39] I've talked about this before, and the trick really is to do the same thing over and over and over and find your own desire line. So much as you sit and plan things, much as you sit and analyse and decide to do this after that and that before this, in the end, you'll do what comes naturally. You'll go and basically The straightest line you can, the path of least resistance.

[00:09:00] It's called a desire line, it has a proper name. So when I was thinking about it today, because one of the delegates asked, why do I do it in this order? And, what I actually do, is I start with the background. So I've got my background layer that's come in from the raw file. I'll duplicate that, because then I've always got an original, uh, layer to go back to.

[00:09:19] Then I usually clean up, so if it's a studio shot, I'll clean up the background. I'll sort out anything to do with the background, because that isn't going to change. It, there's no real decisions to make there. I'm just going to do it, because Once it's done, it's done. I'll never need to go back to it. Then, I might work on, uh, all of the elements of the image that, although they might be quite intensive Photoshopping, they definitely need to be done.

[00:09:45] So, for instance, if someone's wearing a black outfit, as they were today, And there's lots of little hairs and flecks of dust and things. They're gonna need to be cleaned off. There's no ifs, no buts, no wherefores, no decisions to be made. I'm just going to clean it. I'll never need to go back to it because once it's clean, it's clean.

[00:10:03] And I can move on to the next stages. Then I've got a couple of decisions to make. Um, probably what I'm gonna do is do my skin work. So if it's a face, I'm a portrait photographer, there's nearly always a face. I'll do some skin work. I might Photoshop around the edges of the hair, any stray hairs. And I might do things like, um, frequency separation and some retouching with some dodging and burning.

[00:10:27] Then once I've got clear of that, probably what I might think about doing is maybe putting in a texture on top of a background layer. But things like that I might change my mind about, so they're right at the top of the stack. Um, then when I've got there If I need to do any liquefying or any puppet warping, this is the moment.

[00:10:44] It's really late in the stages of photography. Why? Because I'm not certain at this stage, or I'm not 100 percent ever at this stage, quite what would be the right amount of that kind of work. Of all the things we do, I think it's probably the most contentious. Changing someone's body shape because I've posed them badly.

[00:11:07] It's still an area where it's a little bit vague as to how much is the right amount to do, particularly as someone who photographs all sorts of walks of life, all sorts of ages. I don't want to be in that realm of, you know, everybody has to look a certain way. But equally, if I've posed someone not as optimally as I should have, maybe I'll just fix that.

[00:11:27] But it's going to happen really late in the edit. If later on, I'm really close to finishing an image at this point, so if I decide, well, I don't know, maybe I shouldn't have done that, I can go back and I don't have to undo any of the rest of it. And then the final tiny little bit, probably to put a vignette on top, uh, if I, if I want to, and then maybe finish off with a black and white conversion, or something like Nik Color FX.

[00:11:52] So basically what I'm doing is I'm working all the way up from the bottom with all of the things that really, really, really, uh, are definitely going to be done no matter what, all the way to the things actually if I change my mind tomorrow, I won't have to start again at the bottom of the layer stack.

[00:12:07] And I've never really thought about it like that. Um, so many of the processes in our studio are my own desire lines, but I've never thought about that one. So it's kind of cool that at the end of a workshop I've learned something really good as well. So thank you to everyone who came. Really excited about this year's workshops.

[00:12:24] All of them. They're going to be brilliant. Particularly if they go like today. But the one, if I'm honest, that I am most looking forward to is the one we're running on the 18th. So, uh, I've got about six, what's that, six, eight weeks, uh, to think about it. Uh, it's called at the moment, Ordinary to Extraordinary Studio Photography, probably because we were hunting around for a title for it.

[00:12:46] Sounds alarmingly like some of Gerry Guionis titles. Uh, but it could also have been called, I don't know, the Storeroom Studio or Lighting Up in the Lounge. No, no, not lighting up. That makes it sounds like you're smoking lighting in the lounge or maybe the basement backdrop. I don't know, but whatever it is titled, it's all about creating magic in small, awkward, tricky spaces, which is something I've had to do a lot of when I'm working in office buildings.

[00:13:17] When I'm working in other people's homes, you never quite know what you're going to get. And this whole workshop is dedicated to things like basements. Boardrooms, cellars, lounges, hallways, corridors, even store cupboards. I kid you not, I did a shoot the other week in a store cupboard. A big store cupboard, but a store cupboard.

[00:13:40] So at the moment I am coming up with ways to mimic what it's like to work in these little spaces that are awkward, but still create gorgeous images. Now I'm really excited about it because one of the things about smaller spaces is you tend to get, assuming you can get your kit. In there, you tend to get lower contrast because the light pings around a little bit and you can get some really beautiful, gentle, effortless setups.

[00:14:06] Uh, so that is going to be an absolute blast. Cannot wait, uh, for that. Uh, how am I doing? What did I say I was doing last week? Oh yes, the MPP website. Still rebuilding it. It's a long process. We are getting there, slowly but surely, we are getting there and it is taking shape. The content is nearly over. But I've still got to reorganise it all.

[00:14:29] And in the process of doing it, we're reading everything. I'm reading every article, double checking to see if it's still relevant. One or two of the things we've ported over that came from the book, and then went to the Mastering Portrait Photography website. Well, of course, the book was published in 2014.

[00:14:43] It's 10 years old this year. And some of the information in there is now, frankly, outdated. Anything to do with cameras and lighting, things have moved on. Probably also the Photoshopping, although luckily, the small bits of Photoshopping I put in were basically about principles, not about specifics. So, you know, generative AI hadn't even been thought of at that stage, nor had things like the removal tool, nor had actually quite a lot of the tooling in Photoshop or Lightroom.

[00:15:12] It just, the latest versions are worlds apart from what was going on in 2014, but equally, an awful lot of what's on there is Totally relevant, totally pertinent, uh, to, uh, what's going on. So, um, we are working on it. We will get there, trust me. When it's done, we will sing it from the rooftops. Uh, but I'll keep you up to date with how that is all going, uh, including my excitement, uh, for it.

[00:15:39] Um, this week's Thought of the Week. And it's a simple one. Well, they're always simple ones. I mean, I'm not a complicated guy, not really. This week's Thought of the Week is that you genuinely You genuinely have the power to make people feel amazing with words, just as you do with pictures, if not more so.

[00:15:59] Why do I say that? Well, two different clients this week, one in particular, he came, he was just a lovely guy. Uh, he made the claim right at the beginning of the session that he hadn't really ever had a picture that he really liked of himself. And I'm looking at him thinking, I'm not quite sure why. I can't see it visually, but maybe it's the way he reacted to being in front of the camera.

[00:16:24] We've got shooting and all was going reasonably well, and then suddenly. Something about the way he looked and the way he moved reminded me of Vernon Kay. He's from a different area of the country, one's from the North, Vernon Kay's from Bolton, I think, and my client's from the South. Different heights, I think Vernon Kay's about 6 foot 8 or something, ridiculous, 6 foot 2, I've no idea.

[00:16:46] But he's tall and he was a model, my client, anything but. But, there were definitely similarities in the mannerisms, in the haircut, and if I got the light in a certain position and the angle was right, In the way he, it lit his face. And I've said this, and I'm laughing. And he didn't know who Vernon Kaye was, which is a little bit sobering.

[00:17:08] Obviously, people who are younger, uh, maybe Vernon Kaye's not on their radar just yet. But. As I talked it through, visibly, the guy grew in confidence. You could see his body language change, you could see him just come out of himself a little bit, and of course as he's doing that, I'm getting better pictures because his confidence has grown.

[00:17:30] It's paying dividends just having someone in front of me who feels better about themselves. Now don't get me wrong, you cannot tell someone they look like Robert Redford if they don't. That's not what I'm saying. But in finding really good positives Things about someone, not only that you like, but things that you can verbalize, whether it's something to do with a glint in their eye, whether it's something to do with their clothing.

[00:17:54] In this instance, it was someone he looks a little bit like. And with a shoot, particularly with headshots where it could be corporate, it could be an author, it could be a musician or an artist, I don't necessarily know who's coming in or how confident they are. or what we're going to do. Sometimes I do, but not that often.

[00:18:16] And so I will nearly always in my head figure out an actor or a public figure who has a media presence. Obviously not, hopefully someone who's nice, not a Donald Trump or a Liz Truss. Uh, to, to, and what I'll do is it's with that personality is I'll figure out what would their agent have asked of them for photos.

[00:18:40] What would be in their portfolio, their lookbook? What would be on the inside sleeve of an author's bio? If they were in a BBC or an ITV or a Netflix drama, what would the cover shot look like? Because the thing about actors, in particular, the thing about actors, is they reflect Every day Life.. So you get actors from all sorts of backgrounds and skill sets.

[00:19:06] You get every ethnicity, you get every gender, you get every identity, you get attitudes, you get heights, you get everything. Because actors have to represent the world in which we're all familiar. So you get as many different types of actor. As you do people on the planet. And if you can find an actor that is close enough, close enough to the person you have in front of you, and then work out in your head quickly, what might the film they're in be?

[00:19:37] What might a book they've published be? What would a cover look like? What would the poster image on Netflix or Amazon or Maybe in an agent book or maybe on a, on a music album cover. I don't know. I'm making this up as I go along, but if you can picture it, if you can find it, if you can drag it out of your imagination and your history, two things.

[00:20:01] Firstly, you can say to the client, Oh man, you remind me of X. And that's a very helpful thing to do because the client will grow in confidence, but secondly , so do you. Because you're now shooting with something in mind that you might not have had when the shoot started. You might have, but you might not have.

[00:20:21] For me, I love that moment when I open the door and suddenly I've got to figure out what shots are going to look good. How am I going to do this? What's I'm going to look at their clothing, get them to talk me through their clothing and step through all of the things we're going to do with that. I love that energy and that positivity as we drive the shoot forward.

[00:20:39] And I'm not kidding, not only did my client feel better, but so did I because I was now producing better pictures because my client was reacting to the camera in a way that could really only result in beautiful images.

[00:20:54] Please do, when you're working, think of ways of making your client feel a million bucks. And language is every bit as important as what you do with your lights and your camera with Photoshop. Now that's a proper time to know, a proper point to end. As always, if you're interested in our workshops, just Google Paul Wilkinson Photography Workshops, or head over to Paul Wilkinson Photography and look for the coaching section.

[00:21:20] Please do give us a like, a wave, a review. Uh, some five stars maybe that'd be really nice, uh, on iTunes or wherever you get your podcast. If you wanna subscribe to the podcast, please do so on your, on your, uh, podcast Player of Choice so that every time I record one, it'll drop as if by magic, straight into the list of things to listen.

[00:21:41] Like I said last week, I'm gonna try and keep this as a weekly podcast, this time round. Shorter episodes, but far more. Of them. As always, if you have, uh, any questions at all, you can reach me onPaul@paulwilkinsonphotography.co.uk. We've had some really lovely emails this week from people. Thank you to everyone who's emailed in, uh, to say they're enjoying the podcast.

[00:22:03] Uh, so you can reach me atPaul@paulwilkinsonphotography.co.uk. And until next time, however your week is going, however, your January is ending, your February starting, or if you're just listening to the back catalog, whatever it is you're up to, whatever else. Be kind to yourself. Take care.

So we're kicking off 2024 with a slightly random podcast from the cab of my Land Rover (thank you Craig from New Zealand for telling me he quite likes the rawness - pretty much gave me permission to once again strap on my Madonna-esque headset mic and ad-lib my way through the first episode of the year!)

This episode is a blend of a summary of 2023 and some ideas for 2024.  If anyone is curious, the lighting I mention is the Aputure LS60x and LS60d (tunable, focussable LED spotlights), the Aputure Accent B7c and the Phottix TR200R RGB Tube Lights.  All brilliant.

The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!

Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy!

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

---

Full Transcript:

[00:00:00] I wasn't intending to do too many more podcasts on the Land Rover. Um, however, However a nice guy called Craig from New Zealand emailed me over the Christmas period to say how much he enjoyed the podcast, how much he enjoyed Mastering Portrait Photography the website, and most importantly, at least from the perspective of this particular episode. How much he liked the ones from the Land Rover.
To use his words, they feel a little bit more raw, and I don't know what that means. Whether it means unscripted, or whether the sounds of a rattling Land Rover as I travel from point A to point B is somehow an interesting soundbed. I've no idea, he doesn't elaborate. However, thanks Craig partly because it's always nice to know that what you're doing doesn't just disappear into the ether, and I think as photographers we would All appreciate that sensation but also that even when I'm recording things literally in the last few minutes I have between jobs, because that's all the [00:01:00] time I'm managing to find, then even those episodes have their value.
So one way or another. A very happy new year. Please forgive the sound quality. I'm Paul, and this is the Mastering Portrait Photography Podcast.
 Do you know one of the things you're meant to do as a sound engineer if you're recording for either, I guess, a podcast or radio or for video, is to record a sound bed, to record the ambient noise. So, forgive me while I record little bits like this. Yes, just, I suppose in theory it should be silence, but in a Land Rover nothing is silent.
But I'm going to need lots of little bits of the audio if I have to do any corrections. I'm off to another shoot. I'm working with the Hearing Dogs [00:02:00] today, just a few miles down the road, in the UK, a typically average journey, I suppose, half an hour or so. Uh, half an hour out, half an hour back.
If you live in the US, that's literally like tripping over your own doorstep because it's a journey under two hours. But here in the UK, we're used to slightly shorter journeys. The year has already got off to a ridiculous start. Uh, I actually thought, and every year I think this, that December will quieten down, I'll have a great break over Christmas, January will be quiet until it ramps up.
And actually all that happens is I tear through the whole of the holiday period at a hundred miles an hour, hoping I can get a breather. December was really busy, which was good. 2023 however wasn't the year that I'd like to relive. It hasn't been a bad year, but we've had to fight every inch of the way.
Nothing has ever landed in our lap. Both Sarah and I and Michelle. are grafters, [00:03:00] all of us work, and work hard for our living. But, last year really was a little bit of a brutal year. Um, just felt like the atmosphere out there in the marketplace wasn't everything it could have been.
Um, we've got very, or have had, very high inflation in the UK, certainly for this country. Now, if you're listening to us in Venezuela or somewhere, possibly not quite the same thing. But with inflation rates kicking up, uh, touching out somewhere near 10 percent and then obviously hikes in interest rates by the Bank of England to bring that back down, essentially what you've got is the perfect storm for people like us who work in the service sector, because our costs of production have gone up in line with inflation. At the same time, the costs of living for our clients have gone up by the same amount, and so the battle for us to be one of their priority spends is that little bit more tricky. However, we've [00:04:00] done it, we had a really good year in the end, but like I said, we have fought tooth and nail, uh, to do it, and I think that's the making of a business. I've said over the years, and I think it's probably out there on a podcast, I'd be surprised if it wasn't, that being a successful business when things are going well is actually really easy. There's not an awful lot to it.
You do your job, you create what you create, you sell it, you move on to the next one. Don't get me wrong, I know it's much more nuanced than that, I live this world. But broadly speaking, when things are going right, this job isn't that hard. It's when things are tough, that they show your real character.
So, I've spoken about customer service, it's when it goes wrong, really, that you show the true Skillset, the true worth in everything that you do. When things are a little bit tougher, that's when you have to dig deep. It's when you have to show what you are made of.
And we've done that over the past 12 months, and we ended December with some beautiful shoots, some lovely clients, [00:05:00] one or two unexpected sales that came in from jobs that I guess there was at least one that I had mothballed, to the point of it being in the archive when the orders eventually came in.
Didn't expect to hear from them, hadn't heard from them in 18 months. So for a business like ours, where we are very much about a personal service, it's in person sales, it's an in-person experience, it's about memories, it's about laughter, it's about feeling valued. Wherever possible, we do not do remote sales.
I don't do remote sales for precisely the reason that it's taken 18 months for one of our clients to come back and order their pictures. And that's in spite of us doing all the usual stuff, we've emailed them, we've called them. Not to be, not to hassle them. Just to see if there's anything we can do to help.
But the problem with non in person sales, online sales is of course. You have very few levers you can pull, and there's not a lot you can do. You can [00:06:00] say you're going to take the album down, which we did. In fact, the album was dormant for probably two thirds of that time. We'd just changed the password so that no one could log in. But of course, when they emailed and said, Oh, I've just noticed I can't log in, we opened it back up. So it's not a real lever, it's just A way of us knowing that they're looking at the album again. And the order came through, and it was a beautiful order.
So it's great. It's a proper Christmas bonus. Unexpected. Out of the blue. Beautiful album. Beautiful Graphistudio album. Beautiful frames. Big frames. And the whole thing, in the end, closed out at a really nice value sale. 
So there's a lesson in there somewhere, which is, you know, don't ever write anything off. And we don't write anything off. I didn't know what the title of this podcast would be. Maybe that's what it should be. It's, you know, don't write any job off. But actually, this is one of those unscripted podcasts where I haven't really got a clue exactly what it was I was going to talk about. So I have this kind of list of things in my head, but who knows whether I'll get to the bottom of [00:07:00] it.
Uh, on this year, on the title or on the topic of it being a New Year, of course everybody sits down and makes their list of New Year's resolutions, which actually I don't. I've never been a believer, and I think, I thought that's what the title of this podcast was going to be. I've never been a believer in New Year's resolutions.
I don't know why, I just think if you want to do something, do it. Make, make every day the opportunity for a resolution. That's not to say that I'm really good at doing that. That's not to say that every time I've thought, you know what, I'm going to make that happen this year. I'm going to lose three stone and get fit, for instance.
You know, doesn't happen. I'm going to stop drinking, doesn't happen. I'm going to become a vegetarian like my daughter, doesn't happen. There are plenty of things that I'd like to do that just Do you know what? They haven't happened. But Equally, I don't wait till New Year to change the big stuff.
But, and there is a but, is that New Year does mark a [00:08:00] natural transition, certainly when it comes to reporting your successes as a photography business. We actually don't report our profits December to December. our accounting period is September to September. But we do Internally, track it in standard calendar years.
Why? Well, actually because for social photographers there is a natural hiatus around about the end of December. People will have rollover jobs, we will very often have jobs in the diary. In the gap between Christmas and New Year simply because they book in for those. So it's not a perfectly clean break where , it stops, it starts.
But there's definitely a feeling in the marketplace that, oh, let's wait till next year. If somebody rings us and says, I want to do a shoot for my family, and if it's any time around November, the chances are they're gonna say, oh, do you know what, let's push that into next year. Let's see what next year brings.
There's a lot of that. And so it's [00:09:00] good for us to have a data point that I can compare year on year, decade, on decade these days, . And of course, covid sort of flung that up in the air, uh, three or two and a bit years of not really being able to rely on anything. 
Our data is absolutely shot: the trajectories, the averages, our historical patterns have somewhat collapsed. We are getting back, I'll be honest about that, things are beginning to look a little bit more familiar, the end of last year, or the bulk of last year, it was definitely starting to feel that way. However, things that we are looking forward to doing, so some of this stuff kicked off last year, and some of it is things we're gonna do this year.
So last year was a big sort of step up in us building our workshops and our workshop community. Lots to do on that front, we're not by any means in the position we are with our photography. Photography was a solid vision [00:10:00] for us. We can take a picture, we've worked out that the quality was good, we have fab suppliers, we have solid workflows, efficient practices, we knew our way around the marketing.
Over a few years we built the business reasonably sure footedly. Obviously, we've tripped over some things like all businesses do. Not gonna say for a minute we got it all perfect. But it was something we could get our arms around and could understand. And the minute I knew we had a good product then I knew we could build a business around it.
And I knew we had a good product because I've been taking pictures since I was a kid. I've been creating images and portraits since I was 10 years old, so I knew I could take a picture in the end, ignoring the whole kind of self confidence or insecurity bits and the imposter syndromes and all of the rest of the stuff we talk about all the time.
I knew I could take a picture. 
Training courses and workshops are slightly different. I still know I can take a picture, but whether or not we could run good workshops, whether or not we could supply great materials, [00:11:00] these were questions that we still had in our heads. 
 So, for instance, one of the things I was curious about was whether it would be a good idea to set the context of each workshop with a little presentation. I'm, I'm not a fan. When I go on a training course, I really, really, really want to see or want to understand how the person giving a workshop does what they do.
Whatever it's in, whether it's marketing, sales, Photoshopping 3D, visuals. Customer relationships, I don't know, many, many different aspects to this business. But if I want to go and learn from someone, I want them to hit the road sorry, hit, yeah, no, hit the road quick and get into the nitty gritty. I'm not a big fan of spending hours in a preamble.
However, one of the things I did pick up on is that you do need to be organized in your approach. And whether I like it or not, and whether I'm comfortable with it or not, I'm not that guy. I'm not the guy that thinks in a linear fashion. I can [00:12:00] when I have to. You know, I spent 10 years working as a manager in IT.
Trust me, I can when I have to. But that's not my natural skill set. I'm not linear. And I can, if I could see Sarah's face when she listens to this podcast, she'd be like, yeah, no shit, Sherlock. You are not linear. Because Sarah's very organized, very drilled, very Put together, and I'm so not those things.
I wish I was, sometimes, but out of the same chaos comes the imagery and the ideas that we have. So, I can't turn it off. I don't want to turn it off. If anything, being slightly chaotic is my superpower, because it brings ideas, and it brings energy, and it brings drive. But, equally, it brings inconsistency.
It brings me being really easily distracted. Distracted by breathing, you know? It's just ridiculous. So, some of the things we did last year were to [00:13:00] try and see if there are ways in which I can help myself and help the delegates on our workshops not suffer at the hands of my own chaos. And one of them is we do a quick presentation, half an hour, forty minutes.
If I get that right, of course that becomes a piece of collateral that we can send out to you if you come on one of our workshops. It becomes a series of ideas and diagrams that maybe I can use for training videos. It becomes some words that maybe I can re craft into maybe a podcast or for when I'm writing with NPhoto magazine or whether I'm writing for Professional Photographer.
So these are just parts of the puzzle. And we got that together last year and the feedback we're getting from our workshops is just phenomenal. It's absolutely brilliant that people have come on it. They seem to enjoy it. They come back. So to all of those people who are multiple offenders, thank you. It's so lovely to see you all. It feels [00:14:00] like we're beginning to build a little community. So now I know I've got the product right or we're in the, we're going in the right direction with the product. Now we can really start to focus on it. Forgive the pun. We can really start to drive that home just like we did with the core photography business.
And that's the target of this year. Mostly is to drive the training. Drive The platforms, the videos, all of the stuff that goes around that. The podcast is a big part of that. But finding the time when I'm on my own To sit and record is or has proven tricky over the past month or two. So, Christmas and New Year were lovely.
I digress here a little bit, but there's a slight point to it. Christmas and New Year were lovely. So, we stopped, we shut the studio down. Day before or two days before Christmas Eve I went shopping with my boy to do some mop up. Spent a really, just had a really lovely day the day before Christmas Eve.
Christmas Eve onwards up until, really up [00:15:00] until New Year's Day was spent with family and friends. And I really do mean pretty much every waking minute was with people I love. And now I'm an extrovert. In theory, as an extrovert, every one of those moments with family and friends is a moment to recharge.
It's a moment for me to really feel energised. Yeah, that's, that's an extravert I love being around people. But I tell you what, when I got to New Year's Day, all I really wanted to do was just find myself in a dark room. And switch the social side of my brain off and do something much less much less social I suppose is the only word I can think of.
I've had a couple of days of that and I'm beginning to get myself back together. And then, uh, last or two nights ago straight back out photographing the Christmas party for the Le Manoir chefs. And the staff, [00:16:00] which is riotous. Now those guys, Le Manoir is two Michelin starred hotel and restaurant, or restaurant with rooms, I think is how they like to call it.
It's an amazing place, beautiful food, voted one of the top hotels in the world. It's in the top 50 every year, I think it was in the top 10 this year. Absolutely phenomenal place, and they work hours that make mine look kind of shabby, I think. They work long hours, it's hard graft, they love it, they're brilliant.
But when you're thrown into their Christmas party, they don't half let off a little bit of steam, and it is great. So it was really nice to have a couple of quieter days, and then the Christmas party at La Manoire with my friends who are chefs, front of house gardeners, housekeeping you name it, the management team, marketing, sales, the HR team who asked me to do it.
They're just brilliant, and I've come away from it buzzing and energized all over again. So I cannot wait for the year. [00:17:00] And on that, we are building the workshops up. 
On that note, we have a couple actually, I'm going to be at the convention, the Societies of Photographers convention in January, I'm hoping there's some structure to this podcast by the way I'm gonna have to finish in about 5 to 10 minutes because I'll arrive at my client and I'll pick it up again, but I'll let you bet I'll repeat a bit because I won't remember where I got to, and I don't want to have to spend hours in edit, I don't have time to spend hours in the edit, so this is gonna be one of those podcasts That is pretty raw, it's gonna come out of the recording unit as it is, and it's gonna go straight out.
As you're hearing it, I don't think there'll have been very much editing except to stick in some music underneath it, and just to check the sound quality's alright. So, forgive me for that. But it's gonna be well I'm at the convention, 17th, I'm at the whole of the convention, but I'm doing two workshops, I'm doing a super class on the 17th.
And a Masterclass on the 18th. The Superclass you have to book in advance. I think there's one place left. That's all. If anybody fancies [00:18:00] it, head over to the Society's Convention and look for the Superclasses. We're gonna spend the whole of that three, three and a half hours. Creating headshots and personal branding images.
I've never met the couple who are my models. I'm looking forward to meeting them. They sound really cool. But we're going to explore lighting, how you interact. We're going to talk about whatever people want to talk about. Whether it's the marketing side of it, whether it's the business side of it.
Whether it's how you tell a story through the photos. It's whether, how you weave the story of the shoot. Because I think that's an underrepresented part of social photography is how you thread your way in a meaningful fashion through the shoots. That's the superclass. That's on the 17th. 
On the 18th, I'm doing a masterclass, you don't need to book for that, but I'd love to see you. It's free if you have a ticket to the event. Come along and we're going to be talking about specifically ten lighting patterns. I'm going to put together ten easy lighting patterns that you can replicate. One of the things I'm acutely aware of is, [00:19:00] I find much of taking a portrait second nature to me.
I do it Automatically, I can see light, I can feel it, I can almost smell it out. anD I, I don't know why or how that should be, but it is. So when I'm positioning lights, I know exactly what I'm doing, because I'm simply looking at what's in front of me. But, I've had to critique a few images some people have been on a workshop, some people have simply have asked me for some mentoring, and reading light, it turns out, is not the most natural thing in the world, and I, I assumed it was.
So I've clearly misunderstood some aspects of what, how we can teach this, so part of the Masterclass really, or part of the idea behind the Masterclass really, is to see if we can nail down ten lighting patterns with two lights, so we use one light, we'll use two lights, we'll create some drama, we'll create some theatre, we'll create some very basic stuff, [00:20:00] But the idea is we're going to hand over some real examples done live in front of the audience as to how you can do this with basic equipment.
We're going to do it in a normal room. It's just one of the meeting rooms in a hotel. We're going to do it with normal kit. I will have two lights I will, I think, have a pop up backdrop, which I'll bring in, just so I've got a plain backdrop, because I can't guarantee it. And we're going to go through some of the ideas.
And that's kind of where we're taking all of our workshops now, is to give our delegates things they can take away with them. Proper, right, okay, if you do this, that will work. One of the things I've always fought against, the reason we haven't really gone down that road up until now, is I've Rebelled a lot against people telling me how I should do it.
And I never ever, still don't, want to be the guy that says this is how you should do it. And I try really hard to remember at the beginning of every workshop, every presentation I [00:21:00] ever do. I did one the other day, we did a webinar, and I started by telling everybody on it. It's very personal to me. My eyes, my clients, my lights, my camera, my style. All of it is about me and what I like. It might not work for everybody. So I can give you insights into the thought process and this is what I thought we would do.
We'll give insights, we'll give ideas, we'll give inspiration, we'll energize. And all of that works. But the problem is if you don't understand the fundamentals or can't read it like some photographers can, then it becomes slightly trickier. So the masterclass, the second of the two classes, the masterclass at the convention on the 18th of January, it's gonna be much to do with that.
So if you're round the convention, you're a loose end. I think it's 11 till one 30 on the 18th. So it's a mid-morning slot. You'll finish your breakfast, you'll have had a couple of cups of coffee. You'll be thinking, what the hell am I gonna do today? Why not stick your head in and come and have a play?[00:22:00] 
So that's what we're going to do. And at that stage, I'm going to break off here now, because as I turn this left hand bend on a very wet road. Here we go. I'm just going to arrive at my client, which is great. I'm photographing for the Hearing Dogs this afternoon. I'm photographing a re a recipient, so a partnership, a hearing dog and a a deaf person whose story is both heartbreaking and inspirational in equal measure.
So I'm looking forward to that. It's going to be a lovely shoot. I will pick up again when I've broken off and let you know how that went. and finish off this podcast. Once again. Craig, thank you very much for telling me that I can, if I wish to record podcasts in the car,
 So just to pick up where I left off, just come to the end of a lovely shoot. Sorry, also weaving, or trying to weave through traffic in a very small Buckinghamshire town. Wilmslow, it turns out, is full of tiny little [00:23:00] streets. Many of which I'm navigating a large Land Rover through.
It's not easy and speaking at the same time. Apparently, it turns out, I can just about walk and chew gum at the same time, but cannot talk and drive a Land Rover at the same time. too: must be two different bits of my brain. Okay. And a nice person's let me out, and another person has refused to let me out.
And there's a motorbike, and I've just landed into school traffic. In Bucks, which means that no one's paying attention at all to anyone except their own journey home and trying to get back for our, I'm assuming, a cup of tea and to get the kids a sandwich. Where are we? So yes, I just finished a really beautiful shoot with a really lovely person who she lost her hearing.
Well, she had an illness, went into a coma, came out of the coma, and discovered that she had lost her hearing, one heck of a shock. And so she now has a Hearing Dog, but she's profoundly [00:24:00] deaf, has absolutely no hearing at all.
And the hearing dog provides all of the support that she needs. So if the doorbell goes, the phone goes. Smoke alarms, obviously. Every minutiae of life that we take for granted, the hearing dog supports them. A hearing dog. A beautiful spaniel. I'm not going to give any names away, because that's not my place to.
But an absolutely wonderful shoot. And I read in the notes that she wasn't particularly keen on being photographed. Not someone who's used to being photographed, not someone who enjoys being photographed. And you read these notes and I would say 80 percent of my clients sit in that bracket. Um, there are days, there are days when I wake up and wished everybody I photographed really, really, really wanted to be photographed.
Models and the like. Because man, wouldn't that be just glorious? Really easy too. It'd be wonderful that every person in [00:25:00] front of the camera wanted to show off, and they just loved it, and they were confident, and knew how beautiful they were. But that's just not my world. So the lady, really super smart lawyer didn't really want to be, well my note said that she didn't really feel comfortable being photographed, but it turns out, uh, She could not have been lovelier.
Did I just say that right? Lovelier, lovelier. She could not have I'm concentrating on driving. Lovelier. And the shoot has just been absolutely beautiful. The dog was stunning. The light has been really nice. We're under a rain warning at the moment. We're about to get some really heavy rain, but it held off long enough that we've done the whole shoot in the dry. Well, in the dry, but not on the dry. Everywhere. I don't know what it's like where you are around the world, but in Britain, just at the moment, we've had back to back rainstorms of one sort or another. Some of them big enough to be given names.
And we've got another tranche of it coming in in about an hour. Oh, half an hour, about half an hour. [00:26:00] I don't know why that matters. I'm one of those people that have to suddenly get to detail. I don't know why. I apologize. Anyway, it's been a brilliant afternoon, and it's these kinds of shoots that remind me why I do what I do.
Because just having people like the lady I've just photographed in front of the camera who full of energy, and smart, and laughter. She can hear nothing. Everything is being done through lip reading, which is, for me, is not I mean, I'm used to working around the deaf community, but I'm one of those people that spends a lot of time looking to the sides to see where the next shot's coming from.
So, mid sentence, I'll suddenly find myself looking away. And, until working with the Hearing Dogs For Deaf People, I didn't even know I did it. And, of course, it becomes a profound challenge that I need to concentrate and I've spent the afternoon concentrating on making sure no matter who I'm talking to or what I'm thinking for the next shot I must always [00:27:00] have eye contact with the person, the hearing dog recipient because They're relying on seeing my lip movements to be able to understand what's going on.
And it, you become acutely aware of it. but equally, she said, it's really bad when people try to talk slowly because that changes her understanding of the words. Because she's lip, because she's lip reading, if you speak slowly, actually that makes it harder to understand the wording. So all in all something I need to continue to work on and get better at.
At least I'm aware of it, and I try, I try pretty hard, but the photos we've got are absolutely beautiful. So where were we, where were we? Oh, I think we'd come to a bit, some of that training, I've no idea, I told you I'd lose track. podcast part two, I'm Paul, and this is still the Mastering Portrait Photography Podcast.
As I wind my way through the lanes. Other things that are happening in the studio. Obviously we're working on the setup of our training and our workshops. I'm about to re [00:28:00] platform all of our websites onto a new platform. Not quite sure which one it's going to be just yet. 
But one of the challenges I guess all of us have is our web presence is really important, and so I built all my own websites built it all on WordPress. So all hosted it's all currently hosted on Siteground but over the years, a combination of price walking, which simply means every year it's got more and more expensive. You can get a good deal to start with, but gradually, I mean, we pay now.
For two, the two main of our websites, I think the basic hosting is about 1200 quid a year for the two. And on top of that are all the little plug ins that we've had to buy and put in to run things like the shop, to run things like the automated side of it, the emails, to do certain things like display the images the way I want them.
All of these bits of software are licensed. [00:29:00] Which is fine, but if you added all of that in to get in as well, rather, I think you get up into the region of sort of 1, 500 quid a year, 1, 600 pounds a year, somewhere around there for the two websites. Now that's fine, we're a big business. We work really hard at what we do, and we can justify paying properly, and paying, well pay our licenses anyway, but we can justify all of the expense of the website simply because it's a part of our turnover. 
However, what irks me is firstly how difficult it is to keep on top of all of the updates of all of the component bits of software and also just how expensive it is when it doesn't need to be. It's not about the fact that I have to invest in it, it's about the fact that I don't think I need to do, I need to invest the time and the finances to the level we are.
So I'm hunting around at the moment. I think I know what we're gonna do, and I think I know how I'm gonna do it. It'll take time, which is [00:30:00] something I don't have a lot of, but it's still got to be done. But if I can get all of the websites into one place, simplify them down, they don't need to be as comp, I'm really proud of our websites, but they do not need to be as complicated as they have evolved to be. And it's not that I set out to make them complicated, or I set out to do stuff that's particularly difficult. It's just that, year on year on year, as you add functionality, as you try to do new things, as you get on top of SEO, and structuring, and then keeping a track of 301s and 404s, and then you've got to have, like, an SEO tool to help you make sure your SEO's alright.
And then you've got albums and portfolio bits of kit. You've got sliders. Oh man, there's so many bits of software. All of which is necessary to do what I have in my head. So what I've got to do first is figure out what's the bare minimum I can get away with. And then secondly, re platform all of that. So the websites will still be [00:31:00] beautiful.
But if I can get it all under one roof, it'll be much easier to manage. And I don't have the time, to manage everything anymore, I simply don't. So that's, that's on the list for this year. And the other thing we're gonna do this year, or I've already started doing, is gradually pushing more into continuous lighting and away from strobes.
Now, this is one which I don't yet know quite where the journey's gonna take me, but the foray that we've had into it so far has been incredibly rewarding. LED technology now with high CRI LEDs is at the standard where the quality is nearly as good as strobes. It's not, I still love the light you get off a Zenon strobe.
There's something really beautiful about the quality of light, and of course, massively punchy. You get a huge amount of light, [00:32:00] a huge amount of kick. out of pretty much any strobe compared to an LED. If you had LEDs as bright as the strobe, as bright as the instantaneous flash of a strobe, people wouldn't be able to see.
It's, you know, so bright, there's so much energy in that tiny fraction of a second, that, I don't know, thousandths of a second of light burst. But working with LED makes it easier to do video and you really can see What you're gonna get. And my logic is a very simple one. If it's good enough for the film industry, and the TV industry, Netflix and the like, then it's good enough for photography.
Yes, alright, there are some things I'm gonna have to learn how to do differently. But I love doing that anyway. I'm a quick learner on most things. And so, I'm really excited about it. We've started I bought I've got a couple of Aputure Lightstorm Focusable, so these have got focusing lenses on the front focusable spots, and [00:33:00] they've got the old Bowens S type mounts on them, so we can mount pretty much anything.
I use Profoto strobes in the studio but I've got these Aperture Lightstorm tunable lights, which are absolutely phenomenal. Really bright when you want them to be. If you turn them right down, they'll last for hours on a single charge. Also I've got a couple of, they were just cheap. I was working in the flash centre doing judging for the BIPP.
And it was the flash centre in Birmingham were hosting us. And they had these light strips, just light rods. LED, Phottix. I think they were 40 quid each. I mean, they're really pennies. You know, a tank of fuel in this Land Rover is about 80 quid, so for the price of a tank of fuel, I can get two highly tunable, full spectrum lights that will do any color on the color wheel.
As well as doing normal presets. They also do some clever things with, you can make, turn them into police lights and all the rest of it. They're quite cool. [00:34:00] So I got those working in the studio, but one of the challenges when you're working with Available light is the camera is going to capture everything it sees.
With strobes, I don't worry about the lighting in the studio because the strobe overpowers it. Doesn't really matter. But with LED, you have to get the lighting, the whole lighting, exactly as you want it. And it caught us out a little bit when we were recording a video recently, and the video is simply too dark because I've lit my subject perfectly.
But I haven't lit the rest of the studio because it never really occurred to me, and I need to do it, and it's fine. Everything's okay, and certainly the subject looks incredible, but when you look at the footage of me talking to camera, for instance, I'm in the gloom somewhere. And although we tried to sort it out a little bit, we haven't quite got there.
So I've now retrofitted all of the lighting in the studio, so all of our normal overheads, office lighting if you like, in the studio, with, again, made by Aputure. They are, I can't, I think they're called [00:35:00] B7Cs or BL7Cs, which are, they look like a fat light bulb with an Edison screw thread, so they'll fit pretty much any light fitting from 100 volts up to about 250 volts.
You screw them into a light fitting, and in normal mode, they just behave like normal light bulbs, except that you can hook them up to the same app I use for the Aputure Lightstorms, and you can control them completely from the phone. So I can control how strong they are. I can also control, again, like the Phottix, light sticks, I can control exactly what color they are.
So these things, they're only about 50 quid each, but they are fully tunable. Any color I like and some special effects, if ever I did video that needed to feature, I don't know, police, car or fireworks or firelight, , it does all of those, that's of almost no interest to me. It's quite a cool thing to do, but.
Not really for what I do. But I can control their light to be any colour [00:36:00] temperature and any power. On top of that, if you unscrew the light, it becomes a battery powered light. It simply can sit in someone's hand, or you can put it into any light fitting, even if it's not plugged in, and it will work exactly the same.
It doesn't really make any difference. It'll last for about seven hours off the battery. These are really cool. So, we've started to experiment. A little way to go. I need some slightly, some LED panels. I've got a couple of bits. I do have some LED panels, but they're slightly older and the high CRI on the newer LEDs, you can really see the difference when you're illuminating skin.
But it's a whole new adventure and it does change the way you shoot. So at the moment when I'm shooting, particularly when I'm doing headshots, I'll use, I'll do some with strobes because you get that glorious, clean light. With really deep depths of field. And obviously, ProPhoto units that modifies everything is absolutely stunning.
So that's not something I'm gonna [00:37:00] completely get rid of anytime soon because I'm addicted to the quality of the light. But in the second half of the shoot, or maybe for certain shots, I'll bring out some LED lighting, maybe with a soft box or maybe LED, the strips and. You then get this beautiful thing where you can have much shallower depths of field.
So, and total control, you can see exactly how the light's going to play. You can change the colours of the lights as if I was gelling the strobes, but it's so much easier. Literally, I can just dial it in to the app and change the colour of the lights. It's opening up new avenues to explore where we can play with colour because it's quicker.
We can play with really shallow depths of field. I'm unlikely to ever be able to light, a family easily, because the power you'd need to get the depth of field you need, at least with the ISOs that we're still using at the moment, is possibly a bit too bright. But, [00:38:00] ISOs are becoming normal.
The party I shot for the hotel I shot nearly all of it. Our ISO 10,000, ISO 10 K. That's just ridiculous in terms of sensitivity. But I wanted to capture the colors of the party. I wanted to capture the candlelight. I wanted to capture the sort of fairy lights and effects lights that the events company had put on.
I wanted all of that, and I didn't wanna bounce, flash in and kill it. I did, obviously, when they're doing their awards. I used a flash gun. I used a, a speedlight on the camera because. Me being creative with the lighting is really not part of that puzzle. They need to be well lit, they need to be clear, they want to be able to celebrate the awards they've won.
But, when it comes to the event side of it, the party side of it, I shot nearly all of it at ISO 10, 000 and then simply ran it through, for this particular run, I ran it through Adobe Lightroom, the AI noise reducer. I didn't turn the noise [00:39:00] reduction up very much, 20%? Tiny. But it has a really profound quality to it now.
So you can run at ISO 10, 000 and still get pretty clean images. You lose a little bit of detail, it can get a little bit mushy. But it's a 50 megapixel camera, the Z9. And these pictures are not going to be used anywhere bigger, I'm going to guess, than 7x5. That's it. They're not hero pictures, they're not going out as posters.
So, I've got a huge amount of latitude. And to be fair, I probably didn't even need to put the noise reducer on it, but I did just because, it's like somebody's going to zoom in and go, that's a bit grainy. Why do you need high ISOs, or clean high ISOs with LED? Well, think about it. Let's say I want to get to f8, right?
Let's say I want to photograph a group of four or five people, and I'm going to need f8. To get the front to back bite in the image. So that the person at the front of the shot is nice and sharp, the person at the back of the shot is nice and sharp. Now, with a strobe, [00:40:00] that's really easy. With a strobe, I can turn the power wherever I like it, it won't make an awful lot of difference to the people in the shot, it's just a bright flash, and it's done.
And I can set the camera at ISO 100, F8, F11, F16, whatever. Doesn't matter. It'll override all the light in the room, and I've got plenty of depth of field. Really easy. Now. If I turned my LEDs, and I'd need a few more than I own, up to get ISO 100, 100th of a second, f11, that is bright sunlight. That's effectively daylight, but on a sunny day.
So, that's not really practical in a studio if I don't want people to be squinting. I could turn the power of the lights down, and use less power on the lights, but then of course I'm going to need to use slower shutter speeds, wider apertures, or higher ISOs. And now, with the ability to clean up even high ISO, [00:41:00] I'm starting to teeter on the edge of being able to do practically what you can do with strobes, with LEDs instead.
Not there yet, but we're heading In the right direction. So that's on my list. That's part of this year. I'm gonna re-platform, the websites we're gonna switch over to LED. And we're gonna just see whether, for instance, we can create better videos, more videos, so it in, in the end. This year, it is all about making the changes we need to the business that we are looking forwards to.
More about training, more about workshops, more about creating videos, about creating educational materials. Who knows, who knows, one day I might even get around to writing a second book to go with the very successful Mastering Portrait Photography. Mastering Portrait Photography Part 2, the sequel.
This time it's personal. Mastering Portrait Photography Armageddon. I don't know, maybe I'll do it like Fast and Furious. We'll just do two, then three, then four, then [00:42:00] five, and then twenty eight. Who knows. But at the moment I haven't got that in me. The problem is always, of course, like all of us, our real clients, the clients that pay our everyday bills, the portrait clients, the wedding clients, the commercial clients I'm gonna have to service those guys first.
And that's always the kicker, is how do I manage to keep the revenue coming in just as we need it, while still effectively building an entire add on or new business. It's a new business. So that's the puzzle. I will get to the bottom of it. I will figure it out. I'm enjoying the process very much.
And so that, for us, is the year ahead. As I drive through, the rain has just arrived. It's dark and gloomy. My windscreen wipers are now squeaking in the background. I'm sure you can hear that on the recording. I'm driving through a very beautiful bit of the country. I'm running along one of the ridges in the Ridgeway.
That's the Chiltern Hills. Just driving along and in spite of it being gloomy and dramatic, there's [00:43:00] fields full of sheep, there's just past an old farm, it's actually one of my clients here, and it's beautiful I'm guessing that is a medieval farmhouse, that is well old, that's got to be, and you're looking at the roof line, it's all sagged and these tiny little bricks and the road dips and drives around into the distance, it's Quite beautiful in spite of the rain.
So there you have it. Please do head over to Mastering Portrait Photography. Also have a look if you're interested in the workshops that we're running this year. They're all out all up. The first six, at least, are up. The first few sold out literally within a day or so. Which is really flattering, but then gives me the problem of having to immediately schedule in new ones.
There are a few spaces on some of the others though, so if you fancy coming and having an absolute blast about portrait photography in particular, whether it's you want to talk about the business side, the photoshopping side, or camera craft [00:44:00] or studio lighting, then please do head over to Paul Wilkinson Photography and look for the section on workshops.
You can just google Paul Wilkinson Photography workshops. And you'll find them pretty quick. Whatever else happens, I hope your holiday season was peaceful. I hope you had a lovely, restful one. If not, I hope you're having an absolute party. And so, here's to 2024. Let's hope that it's Well, let's hope that it's a nicer year than it seems to have been in the first few days.
There's nothing in the news that fills me with very much joy. So I'm just ignoring the news. I'm not paying any attention to it. I'm not getting involved. It just upsets me. I'm going to continue to do what I do and enjoy spending time with my clients, enjoy spending time with other photographers.
Basically, I'm just going to make the most of my time on the planet. Here's to 2024 and whatever else, remember, be kind to yourself. Take care. [00:45:00] 

 

At this time of year, more than any other, I find myself chasing my tail to complete everything I need to get done before the seasonal deadlines (otherwise our clients will be disappointed!) Of course, I want everything I do to be perfect but, as I have learned time and again, perfection is something that is unattainable and it is bad business too - finding the sweet spot balancing quality and time is the trick here.  In the end, if you spend limitless hours reaching for something that cannot be reached, it would be tough to find clients who could afford it!

I mention an EP that a friend of ours recorded and created a vinyl record as well as uploaded to Spotfy.  The EP can be found here on Spotify.

I only played on "I Think We're Alone Now" and "Teenage Dirtbag" but let me know what you think!

 

The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!

 

Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 

Enjoy!

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

The judging for the BIPP 2023/2024 International Print Awards is done and dusted and there some simply stunning images have been on the lightbox.

The results come out later in the year, but I thought I'd muse on some of the things I learned along the way by listening to the judges as well as some observations of my own.  Some of these you've heard me mention before, but one or two may be new to you (and to me for that matter - who knew that all judges have the same problem when it comes to picking out their own competition images?!) but all of them are useful.

Enjoy!

Cheers
P.

---

If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.

PLEASE also subscribe and leave us a review - we'd love to hear what you think!

If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.